National Anime Day – Apr. 15, 2027

National Anime Day
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National Anime Day animates our calendars every April 15, celebrating the captivating world of Japanese animation. From classic masterpieces to modern hits, anime has captivated global audiences with its unique storytelling and vibrant artistry. Dive into new series, rewatch old favorites, and connect with fellow fans online.

Want to sponsor National Anime Day? Learn how

Expected National Anime Day Deals

As National Anime Day approaches, fans can anticipate a wave of exciting promotions from retailers and streaming services. In past years, platforms like Crunchyroll and Funimation (now largely merged with Crunchyroll) have offered discounted subscriptions or special content drops. Online stores such as Right Stuf Anime (now part of Crunchyroll Store), Hot Topic, and BoxLunch often feature sales on manga, figures, apparel, and merchandise. Local comic shops and specialty stores might host special events or offer discounts on anime-related products. Keep an eye on social media from brands like Bandai Namco and Good Smile Company for exclusive releases. We will update this page with confirmed live deals as April 15 approaches.

Platform Guide for National Anime Day

TikTok

Tag @www.nationaltoday.com and use #NationalAnimeDay. Share your favorite anime cosplays, fan art, or quick reviews of must-watch series.

Instagram

Tag @nationaltoday_ and use #NationalAnimeDay. Post visually stunning stills from your favorite anime, showcase your merchandise collection, or share watch party photos.

X/Twitter

Mention @NatlToday and use #NationalAnimeDay. Join trending discussions about new releases, classic debates, or live-tweet your reactions to an anime marathon.

Social Media Tips for National Anime Day

Individuals

Organize an anime watch party with friends, visit a local anime convention, or simply rewatch your favorite series while enjoying Japanese snacks. Share your passion with fellow fans.

Creators

Produce fan-made animations, create 'top 10' lists of anime recommendations, or tutorial videos for drawing anime characters. Engage your audience with polls on best anime genres.

Brands

Launch limited-edition anime merchandise, host a virtual anime trivia contest, or collaborate with popular anime influencers for sponsored content. Offer special discounts on anime-related products.

Top Brands for National Anime Day

  1. Crunchyroll

    Founded in 2006, Crunchyroll is a leading American distributor, publisher, and licensing company focused on streaming anime, manga, and dorama. It boasts one of the largest libraries of anime content globally, serving millions of subscribers.

  2. Funimation

    Established in 1994, Funimation became a prominent American entertainment company specializing in the dubbing and distribution of East Asian media, particularly anime. It was a major competitor to Crunchyroll before its content was largely integrated into Crunchyroll in 2022.

  3. Studio Ghibli

    Co-founded in 1985 by Hayao Miyazaki, Isao Takahata, and Toshio Suzuki, Studio Ghibli is a legendary Japanese animation studio renowned for its critically acclaimed feature films. Their works, like 'Spirited Away' and 'My Neighbor Totoro,' are celebrated worldwide for their artistry and storytelling.

  4. Netflix

    Founded in 1997, Netflix is a global streaming giant that has significantly invested in anime content, both licensing existing series and producing original anime titles. It has become a major platform for anime fans worldwide, expanding its reach beyond traditional anime-focused services.

  5. Bandai Namco

    Formed from the merger of Bandai and Namco in 2005, Bandai Namco Holdings is a Japanese multinational holding company known for its vast portfolio of toys, video games, arcades, and anime productions. They are a major player in the anime merchandise and gaming space.

  6. Viz Media

    Founded in 1986, Viz Media is an American manga publisher, anime distributor, and entertainment company. It is one of the largest publishers of graphic novels and anime in North America, bringing popular Japanese series like 'Naruto' and 'Sailor Moon' to Western audiences.

  7. Good Smile Company

    Established in 2001, Good Smile Company is a Japanese manufacturer of hobby products, primarily known for its collectible figures, including Nendoroids and Figma. They produce high-quality figures based on popular anime, manga, and video game characters, highly sought after by collectors.

National Anime Day Hero

Osamu Tezuka

Often hailed as the 'Godfather of Anime and Manga,' Osamu Tezuka (1928-1989) was a pioneering Japanese animator, cartoonist, and film producer. His groundbreaking work, including 'Astro Boy' and 'Kimba the White Lion,' laid the foundations for modern anime aesthetics and storytelling. Tezuka's innovative techniques and prolific output profoundly influenced generations of artists and established anime as a global art form.

History of National Anime Day

Japan’s pop culture has gained immense popularity in the past few decades. The term ‘anime’ refers to Japanese cartoons and animations. Unlike the American style of animation, anime characters are less mobile, and more attention is given to panning and zooming to create a more dramatic effect. Another unique feature of Japanese anime is the large eyes of the characters.

Today, the Japanese anime industry includes more than 400 production companies. Japanese anime became popular in the 1960s when Mushi Productions was set up by Osamu Tezuka. He was a professional ‘Manga’ artist and animator. He brought several changes to the conventional style of Japanese animation. Today, he is popularly known as the Father of ‘Manga’. Japanese anime developed a massive fan base in the 90s when different T.V. series, video games, and comics became popular among children and teens in Japan.

National Anime Day is celebrated by Anime fans worldwide. The day was first celebrated in Tokyo in 1975. More than 700 anime fans participated in the event. Today, different conventions are set up for Japanese anime fans in Asia, the US, and the UK. People wear costumes of popular anime characters. Upcoming cartoons, video games, and ‘Manga’ comics are also released at these conventions. Virtual conventions have gained immense popularity in recent years. Anime fans celebrate this day on various social media platforms. They change their profile pictures into popular anime avatars and post pictures of iconic anime characters.

National Anime Day timeline

1945
A Full-Length Anime Film

“Momotaro” becomes Japan's first full-length animated movie.

1961
The First Anime Series for Television

“Instant History” becomes the first anime series to run on television.

1961
Mushi Production

Osamu Tezuka opens an anime production company.

1988
An International Fan Base

The Japanese cyberpunk movie “Akira” becomes an international success.

How Businesses Can Celebrate National Anime Day

Local businesses can tap into National Anime Day by hosting themed events or offering special promotions. Restaurants could create anime-inspired menu items or host cosplay contests with prizes. Retail stores might feature discounts on manga, figures, or apparel, perhaps even setting up a dedicated anime section. Movie theaters could screen classic anime films or host marathons of popular series. Engaging with the local anime community through social media campaigns and partnerships with fan clubs can also drive significant interest.

National Anime Day FAQs

When is National Anime Day?

In 2027, National Anime Day arrives on Thursday, April 15, offering another chance to immerse yourself in the rich narratives and stunning visuals of anime. Prepare for new releases and revisiting beloved classics.

How popular is anime globally?

The global anime market is projected to grow substantially, driven by increasing demand for diverse content and expanding accessibility through streaming services. Its cultural impact is evident in fashion, music, and gaming across continents.

What is the difference between anime and cartoons?

The primary distinction lies in origin and cultural context. Anime often features specific visual tropes like large eyes and exaggerated expressions, alongside complex narratives and serialized formats. Western cartoons encompass a broader range of styles and often target different demographics.

What are the most popular anime genres?

Beyond the demographic-targeted genres, popular anime categories include Isekai (characters transported to another world), Magical Girl, Sports, and Horror. The breadth of genres ensures there’s an anime for nearly every taste, from lighthearted comedies to intense psychological thrillers.

National Anime Day Activities

  1. Dress up as your favorite anime character

    It doesn't matter if you are attending an anime con or not. You can still dress up as your favorite anime character and post your pictures online on your social media accounts. You can either buy your favorite anime character's outfit from an online store or make one yourself. Try experimenting with different accessories and props to make your costume appear more stunning and realistic.

  2. Read some old-fashioned 'Manga' books

    If you are a true Japanese anime fan, then you will surely enjoy reading some old-school 'Manga' books. You can either read them online or try getting them from your local library or bookstore. Try picking those books that were published before the 21st century. You will surely notice the difference in the illustrations, as the majority of classic books came with hand-drawn pictures.

  3. Watch an anime movie

    Today, numerous movie websites offer dubbed anime movies. The majority of movies on these sites are free to watch. Some require a nominal registration fee. You can opt for a cult anime movie or pick a classic anime show. The majority of content on these sites is available with English subtitles.

5 Facts About Japanese Manga That Will Blow Your Mind

  1. 'Manga' in Japanese

    The literal meaning of ‘manga’ in Japanese is ‘comics’.

  2. Comic craze

    On average, a Japanese person spends $30 on anime comic books every year.

  3. A magazine for kids

    “Shônen Magazine” was Japan's first magazine for kids.

  4. Girl power

    In the late 1960s, female artists started working in the anime comic book industry.

  5. Comic cafés

    Japan has ‘Manga cafés’ where customers enjoy comics with tea.

Why We Love National Anime Day

  1. We learn about the Japanese language and pop culture

    Owing to the growing popularity of Japanese anime, tourism in Japan has grown significantly in recent years. And if you are a true fan of Japanese comics and cartoons, then you won't find it hard to pick up common phrases of the Japanese language. Similarly, you get familiar with those Japanese jokes and pop culture references that are hard to understand otherwise.

  2. The works of senior Japanese artists get recognized

    Every country is blessed with talented artists that are appreciated both locally and internationally. Through Japanese anime, people of other nations get an opportunity to learn about the works of those Japanese artists and illustrators who have contributed to the success of the Japanese art and entertainment industry.

  3. You can meet and befriend anime fans with similar interests

    If you are already a fan of Japanese anime, then by celebrating National Anime Day, you get a chance to meet and interact with other anime fans who are also obsessed with Japanese cartoons and comics. And by attending different types of conventions, where people are dressed up as their favorite anime characters, people can easily befriend 'Manga' fans with similar likings and interests.

National Anime Day dates

Year Date Day
2027 April 15 Thursday
2028 April 15 Saturday
2029 April 15 Sunday
2030 April 15 Monday
2031 April 15 Tuesday