National That Sucks Day – Apr. 15, 2027

National That Sucks Day
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United States
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Every April 15
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National That Sucks Day arrives every April 15, offering a collective moment to acknowledge and commiserate over life’s less-than-ideal moments. This day, historically marked by several unfortunate events, invites us to vent frustrations, find humor in adversity, and ultimately, seek ways to improve our outlook. Join in by sharing your ‘sucks’ moments, offering support to others, or simply finding a silver lining.

Want to sponsor National That Sucks Day? Learn how

Expected National That Sucks Day Deals

While we wait for official 2027 promotions to drop, history shows that brands often tap into the collective need for comfort and distraction. Look for deals on comfort food from chains like Domino’s or Papa John’s, streaming service discounts from Netflix or Hulu, or sales on self-care items from retailers like Target or Walmart. Local coffee shops might offer ‘bad day’ discounts, and bookstores could highlight titles on resilience or humor. We will update this page with confirmed live deals as April 15 approaches.

Platform Guide for National That Sucks Day

TikTok

Tag @www.nationaltoday.com and use #ThatSucksDay. Share a humorous ‘that sucks’ moment from your day, or a creative way you turn things around.

Instagram

Tag @nationaltoday_ and use #NationalThatSucksDay. Post a relatable meme or a photo that captures a minor inconvenience, inviting others to share their own.

X/Twitter

Mention @NatlToday and use #ThatSucksDay. Tweet about a shared frustration or a funny anecdote, sparking conversations about common annoyances.

Social Media Tips for National That Sucks Day

Individuals

Take a moment to acknowledge whatever 'sucks' in your day, then treat yourself to something comforting like your favorite snack or a good movie. Remember, it's okay to have a bad day.

Creators

Create content around 'relatable struggles' or 'how to bounce back from a bad day.' Share funny stories, offer practical tips, or showcase a self-care routine to inspire your audience.

Brands

Run a lighthearted campaign acknowledging common customer frustrations and offering a small solution or a humorous discount. Focus on empathy and a bit of levity to connect with your audience.

Top Brands for National That Sucks Day

  1. Ben & Jerry's

    Founded in 1978 in Vermont, Ben & Jerry's is renowned for its super-premium ice cream and social activism. Their comforting flavors are a go-to for many looking to soothe a bad day.

  2. Hallmark

    Established in 1910, Hallmark is a leading manufacturer of greeting cards and gifts. They offer a range of cards for sympathy, encouragement, and humor, perfect for acknowledging life's less-than-perfect moments.

  3. Starbucks

    Founded in Seattle in 1971, Starbucks is the world's largest coffeehouse chain. A warm, comforting beverage from Starbucks is often a small pick-me-up on a day that 'sucks.'

  4. Headspace

    Launched in 2010, Headspace is a popular meditation and mindfulness app. It offers guided meditations and tools to help users manage stress, anxiety, and the general frustrations of daily life.

  5. Netflix

    Founded in 1997, Netflix is a global streaming service offering a vast library of movies and TV shows. It provides a popular escape and distraction for many on days when things feel overwhelming.

  6. Postmates

    Founded in 2011, Postmates is a food delivery service that brings meals from local restaurants directly to your door. When cooking 'sucks,' a convenient delivery can make a big difference.

  7. The Onion

    Founded in 1988, The Onion is an American satirical digital media company. Their humorous take on news and current events offers a comedic outlet for processing the absurdities of life, including things that 'suck.'

National That Sucks Day Hero

Abraham Lincoln

Abraham Lincoln, the 16th U.S. President, led the country through its greatest constitutional, military, and moral crisis—the Civil War. Tragically, he was assassinated on April 15, 1865, making this date a significant marker of loss and national sorrow. His enduring legacy of resilience and leadership in the face of immense adversity offers a poignant contrast to the day's theme of things 'sucking.'

History of National That Sucks Day

National That Sucks Day is an unofficial American holiday that is more of a vindictive dedication to unpleasant events or occurrences. The holiday was created by an American named Bruce Novotny, who also runs a website called “thatsucks.net.” The holiday’s main idea is to highlight that though perpetual optimism is excellent, it is often unrealistic in a world with so much going on. Not everything can work in everyone’s favor. That Sucks Day is the holiday dedicated to remembering those things that aren’t particularly going in one’s favor.

The organization sponsoring That Sucks Day, That Sucks LLC, has spent all of its existence (and all of the holiday’s existence) exemplifying everything wrong with the world. Moreover, it recognizes individuals throughout (recent) human history who have played prominent roles in events and occurrences that sucked worldwide. These historical characters include the seer Nostradamus, whose main gig was predicting unpleasant events and when they would happen. And even though his predictions have been found to have never come true, the fact that he made people dreadful of a supposed upcoming unfavorable event made him suck. Speaking of suckage (literally), we must also mention the American inventor Daniel Hess, credited with the invention of the vacuum cleaner, who invented the manual vacuum cleaner in the mid-19th century. While creating the vacuum cleaner isn’t mainly an unpleasant or unfortunate event because it is beneficial in maintaining the home, we can agree that vacuum cleaners suck.

The date on which That Sucks Day falls coincides with unfortunate events of relatively global magnitude. These events include the sinking of the once-thought-to-be-indestructible Titanic to the bottom of the Atlantic Ocean on April 15, 1912, after hitting an iceberg. April 15 is also an important date in American history as it is the day President Abraham Lincoln died.

National That Sucks Day timeline

April 15, 1865
Abraham Lincoln Dies

Abraham Lincoln, the 16th president of the United States, is assassinated on April 15, 1865.

April 15, 1912
The Titanic Sinks

The famous ship “Titanic, billed as the most indestructible in the world, sinks to the bottom of the Atlantic Ocean on April 15.

1997
Hollywood movie “Titanic” is Released

The Hollywood blockbuster movie “Titanic” plays in theaters.

2005
ThatSucks.net is Created

The website “thatsucks.net,” created by Novotny, is created.

How Businesses Can Celebrate National That Sucks Day

Local businesses can embrace National That Sucks Day with a lighthearted approach, offering small gestures of empathy or humor. A coffee shop might offer a ‘bad day brew’ discount, or a bookstore could feature a display of ‘books to cheer you up.’ Consider running a social media campaign asking customers to share their minor ‘sucks’ moments for a chance to win a small prize, fostering community through shared, relatable frustrations.

National That Sucks Day FAQs

When is National That Sucks Day?

In 2027, National That Sucks Day will be observed on Thursday, April 15, offering a moment of collective commiseration as the week winds down.

What historical events make April 15 'suck'?

Beyond the sinking of the Titanic and President Lincoln’s assassination, April 15 is widely recognized as ‘Tax Day’ in the United States, a perennial source of stress and frustration for many.

How many people feel like things 'suck' sometimes?

It’s safe to say that millions of people worldwide encounter frustrating situations daily, from minor inconveniences to major setbacks. This shared experience of things ‘sucking’ is what makes National That Sucks Day resonate with so many.

Is National That Sucks Day an official holiday?

As an unofficial observance, National That Sucks Day does not grant a day off from work or school. It serves as a lighthearted reminder that everyone has bad days and it’s okay to acknowledge them.

National That Sucks Day Activities

  1. Make a list of things that suck

    This is somewhat necessary for That Sucks Day. All you need do is make a list of things, events, and probably people you know that suck, and that could be the first step in figuring out how to make them not suck!

  2. Visit thatsucks.net for the fun of it

    The thatsucks.net website has A LOT of information about things and events that sucked and still suck today. You should go on there and see for yourself.

  3. Share on social media

    Share your experience, stories, and pictures on social media using the #ThatSucksDay hashtag. Commiserate with your friends about sucky things.

5 Interesting Facts About Unpleasant Events

  1. Unpleasant events are easier to remember

    The human brain is more likely to register and remember unfortunate events.

  2. Unpleasant events can cause some trauma

    In some cases, unpleasant events are more than just unpleasant, they’re traumatic for those who experience them.

  3. Employee dissatisfaction makes people gloomy

    Most people who are disgruntled or unhappy at their places of work are likely to wear a gloomy face.

  4. Most people wouldn’t pay taxes if possible

    Most people (not surprisingly) would feel better if they didn’t have to pay taxes, as they believe it sucks to pay taxes.

  5. Poor internet can be frustrating

    Poor internet in our times is highly ranked on the list of absolutely frustrating things.

Why We Love National That Sucks Day

  1. We get to blow off some steam

    Looking at most activities people usually do on That Sucks Day can help cool off and ease off. See what you can do on this day to blow off steam.

  2. It’s silly in a fun way

    If you look at it, That Sucks Day is sort of silly (insert boisterous laughter), but then again, it’s fun. We all could use a little fun!

  3. We learn a thing or two

    All fun aside, That Sucks Day also helps us learn new things, such as how we can better manage the stress we experience due to something that sucks. Stress management is the key to a healthier life.

National That Sucks Day dates

Year Date Day
2027 April 15 Thursday
2028 April 15 Saturday
2029 April 15 Sunday
2030 April 15 Monday
2031 April 15 Tuesday