- Categories:
- Food & Beverage
- Tags:
- Healthy FoodLifestyle
- Where:
- United States
- Date change rule:
- Every March 7
- Holiday emoji:
- 🌿
Plant Power Day cultivates awareness about sustainable eating every March 7. Embrace the vibrant world of plant-based diets and discover delicious ways to boost your health. Explore new recipes, support plant-forward brands, and share your favorite green meals.
Want to sponsor Plant Power Day? Learn how
Expected Plant Power Day Deals
While we wait for official 2027 promotions to drop, history shows that Plant Power Day inspires a variety of deals from health-conscious brands and retailers. Look for discounts on plant-based meat alternatives from brands like Beyond Meat and Impossible Foods, as well as special offers on dairy-free milks and yogurts from Oatly and Alpro. Grocery stores such as Whole Foods Market and Trader Joe’s often feature sales on fresh produce, vegan snacks, and ready-to-eat plant-based meals. Additionally, meal kit services like Purple Carrot may offer introductory discounts for new subscribers. We will update this page with confirmed live deals as March 7 approaches.
Platform Guide for Plant Power Day
Tag @nationaltoday_ and use #PlantPowerDay. Share vibrant photos of your favorite plant-based meals, recipes, or healthy lifestyle tips.
TikTok
Tag @www.nationaltoday.com and use #PlantPowerDay. Film quick recipe tutorials, ‘what I eat in a day’ videos, or highlight your favorite plant-based product finds.
Mention National Today (facebook.com/nationaltoday) and use #PlantPowerDay. Join discussions in plant-based community groups and share articles on the benefits of sustainable eating.
Plant Power Day Hero
Dr. Caldwell Esselstyn Jr.
History of Plant Power Day
The history of plant-based diets is interwoven with veganism, which is itself derived from vegetarianism. The earliest evidence of vegetarianism appeared in 3300 to 1300 B.C. in the northern and western ancient Indus Valley Civilization. It was a lifestyle mainly practiced by Indian emperors and philosophers, including Chandragupta Maurya, Ashoka, Mahavira, and Acharya Kundakunda. Vegetarianism was also practiced in ancient Greece and Rome by prominent individuals such as Seneca the Younger, Ovid, Plutarch, and Empedocles.
They argued this choice of lifestyle was due to health, the transmigration of souls, and animal welfare and justice. The Arab poet, all-Ma’arri, was one of the earliest known vegans. In the 19th century, vegetarianism became a widely accepted movement in Britain and the United States. Professionals that were self-identified vegetarians raised awareness of the benefits of the vegetarian lifestyle through their works.
That includes the poet Percy Bysshe Shelley in his 1813 book, “A Vindication of Natural Diet,” the physician William Lambe, and Sylvester Graham — he developed the meatless ‘Graham diet’ that was hugely popular in the 1830s in the United States. Several vegetarian communities and societies were established around this time. The United Kingdom Vegetarian Society, established in the 1840s, was one of those societies.
Several members requested for a section of the Vegetarian Society’s newsletter to be dedicated to non-dairy vegetarianism in 1994. When the Vegetarian Society refused the request, the secretary of the Leicester branch, Donald Watson, started a newsletter called “The Vegan News” in November of that year. That led to the establishment of the Vegan Society and the vegan movement — ‘veganism’. The movement received a large following from individuals who eat mainly plant produce and desist animal exploitations.
In 1980, T. Colin Campbell coined the term ‘plant-based diet’. The term refers to a diet that is low fat, high fiber, and consists primarily of vegetables, focusing on health and not ethics. The term has since been used in various works to mean ‘veganism’, ‘vegetarianism’, and ‘semi-vegetarianism’. In 2018, the European company Alpro, and vegan recipe website, BOSH!, established Plant Power Day to encourage people to eat a more vegetable-based diet and plant-based foods.
Plant Power Day timeline
The earliest evidence of vegetarianism is in the Indus Valley Civilization, which philosophers and emperors practice.
Donald Watson and Dorothy Morgan invent the word ‘vegan’ and use it as the name of their new quarterly newsletter.
T. Colin Campbell invents the term ‘plant-based diet’ to present his research on a diet at the National Institutes of Health.
Alpro collaborates with BOSH! to launch Plant Power Day.
How Businesses Can Celebrate Plant Power Day
Local businesses can celebrate Plant Power Day by highlighting their plant-based offerings and promoting sustainable practices. Restaurants could introduce a special vegan menu or offer discounts on existing plant-forward dishes. Grocery stores can create eye-catching displays of fresh produce, plant-based proteins, and vegan specialty items, perhaps with recipe cards. Health and wellness businesses might host workshops on plant-based nutrition or offer promotions on eco-friendly products. Consider partnering with local farms or plant-based food producers to showcase regional, sustainable options.
Plant Power Day FAQs
When is Plant Power Day?
In 2027, Plant Power Day is celebrated on Sunday, March 7. It’s an ideal day to commit to healthier food choices and discover new plant-based recipes.
What are the benefits of a plant-based diet?
Embracing a plant-based diet can lead to improved digestion, increased energy levels, and better weight management. From an ecological perspective, it requires fewer natural resources compared to meat-heavy diets.
How popular is the plant-based food market?
Projections indicate continued expansion for the plant-based sector, driven by innovation in meat and dairy alternatives. Millions of consumers worldwide are integrating plant-based products into their regular diets.
What is the difference between vegan and plant-based?
A vegan diet strictly excludes all animal-derived foods (meat, dairy, eggs, honey). A plant-based diet emphasizes whole, unprocessed plant foods but may occasionally include small amounts of animal products or be less strict about processing.
How to Celebrate Plant Power Day
Cook a plant-based meal
Cooking is definitely the best way to celebrate Plant Power Day. There are numerous cookbooks and recipes you can try your hand at if you’re new to a plant-based diet. If you want the familiar, you can try swapping some of your regular meals with plant-based substitutes. Watch cooking channels to get inspired.
Advocate for sustainable living
Having everyone embracing sustainable living is essential not only to general wellbeing but also to the survival of plants, animals, and the planet. You can advocate by using your social media platforms if you have a good following, writing articles on sustainable living, encouraging your friends and family to take up that lifestyle, or volunteering for relevant organizations.
Go out for plant-based meals
You don’t think you can put together a tasty plant-based dish? Well, that’s why we have restaurants! Vegan and vegetarian restaurants pop up every year, which means there may be one in your area. Search the internet or look up vegan or vegetarian restaurants on ‘Yelp.’ For the best experience, go with a friend or family member that enjoys plant-based meals.
5 Interesting Facts About Vegetarianism
Most return to meat within a year
A U.S. Humane Research Council study revealed that about 84% of vegetarians go back to eating meat less than a year after taking up the vegetarian lifestyle.
Vegans hate vegetarians more than non-vegetarians
Vegans believe vegetarians are ruining their anti-meat campaign, which makes them less tolerant of vegetarians than non-vegetarians.
Vegetarians can eat meat
Vegetarian is a general term for anyone who chooses to eat a mostly plant-based diet, which doesn’t restrict them from eating meat, unlike vegans.
Vegetarians are susceptible to vitamin B12 deficiency
Vegetarians that eat a plant-based diet without meat are likely to suffer from vitamin B12 deficiency, as the vitamin is only present in meat, fish, and dairy products.
Fruitarians are radical vegetarians
Fruitarians are vegetarians who eat only nuts, seeds, and fruits, which can be dangerous to their health.
Why We Love Plant Power Day
A plant-powered diet is healthy
A plant-based diet is generally viewed as a healthy and sustainable way of eating. Research has shown that eating a diet rich in fruits, whole grains, and vegetables helps improve heart health, reduce the risk of type 2 diabetes and obesity, and eliminate the need for medications.
Plant-based foods are good for the environment
Aside from being the second-highest contributor to greenhouse gas emissions, livestock rearing is the primary cause of deforestation, biodiversity loss, and water pollution. Consuming a plant-based diet can help reduce the negative impacts of livestock rearing, combat climate change, and create a more sustainable world.
A plant-powered diet contributes to animal welfare
Embracing a plant-based diet reduces the demand for animal products, consequently decreasing animal suffering and cruelty on factory farms and helping to save endangered species.

Social Media Tips for Plant Power Day
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