Once upon a time, the beer lovers of the United States were very sad. The government ratified the 18th Amendment to the U.S. Constitution in 1920, banning all intoxicating liquors, including beer, beginning the period of American history we now know as Prohibition. However, in 1933, the government saw the light and President Roosevelt ended Prohibition. The date was April 7, so now we celebrate New Beer’s Eve each year on April 6! So grab a beer and toast to your ability to drink it!
New Beer's Eve timeline
Hops is Introduced
Cascade hops were developed in Corvallis, Oregon in 1956. They weren’t released to brewers until 1972, becoming the hallmark aroma of American beers.
FDR’s election meant it was time to end Prohibition. His Congress adopted the 21st amendment, which repealed the 18th.
The 18th Amendment Passes
Prohibition goes into effect and all intoxicating alcohols are banned.
- 1800 BC
The First Ode to Beer
The Hymn to Ninkasi, the Sumerian goddess of beer, is inscribed on a tablet.
New Beer's Eve Activities
Enjoy happy hour
Grab your friends and head out for those beer specials! It’s a good time to reconnect with friends, kick back, relax, and enjoy some brews!
Try a new craft beer
We know there are always new craft beers popping up on your grocer’s shelf. You’ve looked at them, you’ve considered purchasing them, but instead you’ve gone with a more familiar beer. Why not make this the day you try something new?
Have a party
You’ve purchased those new beers, so why not invite everyone over for a New Beer’s Eve bash? It only comes once a year, so gather your friends together and celebrate!
5 Awesome Beer Facts That'll Have You Looking For The Liquor Store
It’s good for your bones
Craft beer has plenty of silicon in it, which helps build and maintain strong bones.
India Pale Ale is everyone’s favorite
Well, maybe not everyone’s, but India Pale Ale is the most popular craft beer in America.
Presidents make their own
George Washington, Barack Obama, Thomas Jefferson and James Madison all brewed their own craft beers at home—while in office.
Sometimes your cup runs out
"Cenosillicaphobia" is the fear of an empty beer glass
It's the MVD (most valuable drink)
Beer is the world's most widely-consumed alcoholic beverage
Why We Love New Beer's Eve
Bars celebrate in a big way
Every year, bars around the country celebrate New Beer’s Eve with specials, like two for one brews or dollar beers. It’s a great excuse to gather the gang together for happy hour!
In addition to specials, many brewers release new beers on this date each year. For example, Diamond Knot Brewing released four new beers last year on April 6th.
History can be fun
Often, we learn the dry, dull facts of our country, rather than the fun stuff. Picturing President Roosevelt kicking back with a beer just brings a smile to our face. Sometimes, history can be fun!