National Twinkie Day – April 6, 2027

National Twinkie Day
Categories:
Tags:
AmericanFood
Where:
United States
Date change rule:
Every April 6
Holiday emoji:
🍰

National Twinkie Day lights up the calendar every April 6, inviting snack lovers across America to celebrate the iconic golden sponge cake. This beloved treat, famous for its creamy filling, has delighted generations since its invention in 1930. Grab a box, share with friends, or try a new Twinkie-inspired recipe to join the fun!

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Expected National Twinkie Day Deals

While we wait for official 2027 promotions to drop, history shows that National Twinkie Day often brings sweet deals from retailers and snack brands. Look for discounts on multipacks at major grocery stores like Walmart and Target, or special offers at convenience stores such as 7-Eleven and Circle K. Hostess Brands, the maker of Twinkies, may also roll out limited-time flavors or promotional bundles. Independent bakeries might offer Twinkie-inspired desserts, while online candy shops like CandyStore.com could feature bulk discounts. We will update this page with confirmed live deals as April 6 approaches.

Platform Guide for National Twinkie Day

TikTok

Tag @www.nationaltoday.com and use #NationalTwinkieDay. Film creative ways to eat or use Twinkies in recipes.

Instagram

Tag @nationaltoday_ and use #NationalTwinkieDay. Share photos of your favorite Twinkie creations or nostalgic memories.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalTwinkieDay. Ask followers to share their best Twinkie stories.

Social Media Tips for National Twinkie Day

Individuals

Indulge in a classic Twinkie, try a deep-fried version, or experiment with a Twinkie milkshake for a fun twist on the beloved snack.

Creators

Host a Twinkie recipe challenge, create a 'Twinkie taste test' video with different snack cakes, or document a Twinkie-themed dessert creation.

Brands

Launch a limited-edition Twinkie-themed product, run a 'guess the filling' contest, or partner with a local bakery for special Twinkie desserts.

Top Brands for National Twinkie Day

  1. Hostess Brands

    Founded in 1919, Hostess Brands is an American bakery company known for iconic snack cakes like Twinkies, Ding Dongs, and Ho Hos. The company produces over 1 billion Twinkies annually.

  2. Walmart

    As one of the largest retail chains globally, Walmart is a primary distributor of Hostess products, including Twinkies. They often feature snack deals and promotions.

  3. Target

    A major general merchandise retailer, Target stocks a wide array of snack foods, making it a popular spot for consumers to purchase Twinkies and other Hostess treats.

  4. 7-Eleven

    A global chain of convenience stores, 7-Eleven is a ubiquitous point of sale for individual Twinkies and other grab-and-go snacks, particularly for impulse buys.

  5. Little Debbie

    A competing brand in the snack cake market, Little Debbie, founded in 1960, offers a variety of similar treats like Oatmeal Creme Pies and Honey Buns, often vying for the same consumer base.

  6. Dolly Parton

    The country music legend recently collaborated with Hostess, launching a line of Southern-inspired snack cakes, showcasing the brand's appeal beyond its traditional offerings.

  7. Food Network

    A popular television channel and media brand dedicated to food, Food Network frequently features snack cakes like Twinkies in segments on nostalgic foods, baking challenges, and culinary history.

National Twinkie Day Hero

James Alexander Dewar

James Alexander Dewar was a baker for the Continental Baking Company in Schiller Park, Illinois, who invented the Twinkie in 1930. Facing a strawberry shortage, he ingeniously filled shortcake pans with banana cream, creating a new, shelf-stable snack. Dewar later became a plant manager and was known for eating at least two Twinkies a day. His innovation provided a beloved, inexpensive treat that has endured for decades.

History of National Twinkie Day

National Twinkie Day was first celebrated on April 6, 2012, on what is believed to be the anniversary of its invention. The Twinkie was invented in 1930 by James Dewar, who managed the Continental Baking Company in Chicago. He got the inspiration for the snack after seeing a billboard in St. Louis for shoes called Twinkle Toes! The treats were originally filled by hand and made in shortbread pans. They were originally filled with banana cream, but it was changed to vanilla cream during World War II, as the short supply of bananas became an issue. The brand, represented by its iconic mascot Twinkie the Kid, has had many flavors over the years, from the classic banana to blue raspberry, orange cream, and pumpkin spice.

Twinkies have long been considered a staple in the world of American junk food. In a bizarre case, Dan White killed Mayor George Moscone and Harvey Milk in 1978 and used the infamous “Twinkie defense,” insisting that eating Twinkies and candy bars had altered his mind, making him temporarily insane and prompting him to shoot the victims!

Twinkies are also known for their long shelf life. The oldest Twinkie that remains fresh was made in 1976. Former president Bill Clinton originally put a Twinkie in the Millenium Time Capsule in 1999, which isn’t to be opened until 2100! However, the Twinkie was removed because of fear that mice would eat it. After declaring bankruptcy in 2012, Hostess was purchased by Apollo Global Management in 2013, and Twinkies made a comeback in the market, reprising its role as one of America’s favorite snacks.

National Twinkie Day timeline

1930
Invention

The first Twinkie is made by baker James Dewar.

1995
TWINKIES Project

Also known as Tests With Inorganic Noxious Kakes In Extreme Situations, it is a project to subject Twinkies to a variety of experiments.

1999
The Millennium Capsule

Bill Clinton puts a Twinkie in the millennium capsule to be opened in 2100.

2013
Revival

After the bankruptcy of Hostess, Twinkies return to the market.

National Twinkie Day FAQs

When is National Twinkie Day?

In 2027, National Twinkie Day is observed on Tuesday, April 6, marking another sweet occasion to celebrate the beloved treat.

How many Twinkies are sold each year?

With its enduring popularity, approximately 1,000 Twinkies are baked every minute, contributing to billions sold since its 1930 debut.

How long do Twinkies really last?

The perception of Twinkies lasting forever is a myth; the modern recipe ensures freshness for roughly 6-7 weeks from production.

What are the main ingredients in a Twinkie?

The iconic golden sponge cake is made with flour, sugar, and eggs, while the distinctive white filling features a blend of vegetable shortening, sugar, and dairy ingredients.

National Twinkie Day Activities

  1. Eat some Twinkies

    Celebrate Hostess Twinkie Day by treating yourself and your friends to boxes of Twinkies. Ditch your regular food and have Twinkies for a meal. How delicious!

  2. Attempt to make your own

    Ever wondered how Twinkies are made? On Hostess Twinkie Day attempt to make your very own Twinkies. Imagine what the recipe must be or look it up online. It shouldn’t be very hard!

  3. Try new flavors

    All of us have a favorite Twinkie flavor but why not try new flavors on Hostess Twinkie Day? Revisit an old favorite flavor or pick up a taste for a new one. You and your friends can also try each other’s favorite flavors.

5 Interesting Facts About Twinkies

  1. The world’s oldest Twinkie is over 40

    Made in 1970, the Twinkie is preserved in a glass box.

  2. The Twinkies Law

    It prevents candidates from luring their voters with tasty treats such as Twinkies.

  3. Someone went on a Twinkies diet

    Mark Haub lost 27 pounds on his Twinkies-only diet.

  4. Twinkies can be huge too

    The largest Twinkie was 10 feet tall.

  5. It shares an ingredient with glue

    The ingredient is corn dextrin.

Why We Love National Twinkie Day

  1. Everyone loves it

    If you love Twinkies, you love Hostess Twinkie Day. But you are not alone in this! Twinkies have been America’s favorite snack for almost a century and continue to be immensely popular.

  2. It has a long history

    Twinkies have so many interesting stories and events surrounding them. From the Second World War to a murder trial, Twinkies are truly unique. Hostess Twinkie Day celebrates the long history of the snack.

  3. It features in American culture

    From popular movies and odd laws to their inclusion on the Millennium Capsule by the president himself, Twinkies manage to show up everywhere. Hostess Twinkie Day honors the snack that shaped American culture.

National Twinkie Day dates

Year Date Day
2027 April 6 Tuesday
2028 April 6 Thursday
2029 April 6 Friday
2030 April 6 Saturday
2031 April 6 Sunday