- Categories:
- Food & Beverage
- Tags:
- ActivitiesBeerBeverage
- Where:
- United States
- Date change rule:
- Every April 6
- Holiday emoji:
- 🍺
New Beer’s Eve commemorates the end of Prohibition in the United States, celebrated every April 6. This day marks when President Franklin D. Roosevelt signed the Cullen-Harrison Act, allowing the sale of beer and wine. Raise a glass to freedom, explore local breweries, or host a tasting party with friends.
Want to sponsor New Beer's Eve? Learn how
Expected New Beer's Eve Deals
As New Beer’s Eve approaches, expect breweries, bars, and retailers to roll out exciting promotions to celebrate. While we await official 2027 promotions, history shows that many establishments offer special discounts on drafts, craft beer flights, and even food pairings. Look for deals from major chains like Buffalo Wild Wings, which often has beer specials, and local craft breweries such as Samuel Adams or Sierra Nevada, known for their seasonal releases. Retailers like Total Wine & More and BevMo! might feature sales on popular beer brands and variety packs. Even grocery stores like Kroger and Publix could have discounts on six-packs and cases. Keep an eye out for special events at your favorite local pub or restaurant, like Applebee’s or TGI Fridays, which often highlight drink specials. We will update this page with confirmed live deals as April 6 approaches.
Platform Guide for New Beer's Eve
TikTok
Tag @www.nationaltoday.com and use #NewBeersEve. Film a ‘what’s in my fridge’ beer edition or a fun tasting reaction video.
Tag @nationaltoday_ and use #NewBeersEve. Share photos of your favorite craft beers, brewery visits, or celebratory toasts.
Mention National Today (facebook.com/nationaltoday) and use #NewBeersEve. Share your favorite beer recipes, homebrewing tips, or local brewery recommendations.
New Beer's Eve Hero
Franklin D. Roosevelt
History of New Beer's Eve
From 1920 to 1933, America experienced the period of Prohibition. This means all forms of alcohol were prohibited. In 1933, President Roosevelt lifted the Prohibition, and alcohol was freely flowing again. People celebrated the end of Prohibition by enjoying their first drink (legally) in nearly 13 years. Ever since that night, April 6 has been celebrated as New Beer’s Eve. Americans drank up to 1.5 million gallons of beer in the first 24 hours of the end of Prohibition.
We don’t really know when the first beer was brewed. The residue of the first known barley beer was found in a jar at the Godin Tepe excavation site in modern-day Iran, putting it at around 3400 B.C. Historians have theorized that beer, like bread, developed best in agrarian societies where there was enough grain and time for fermentation. The Babylonians had about 20 recipes for beer, Egyptian Pharaohs were buried with vats of beer, and even preferred paying workers in beer!
Over the centuries, beer’s popularity has risen and fallen and risen again. In America, Prohibition led to the invention of watered-down beer, something that still exists, especially among mass-marketed beers. With a change in taste and demand for more flavors, craft beer has made serious gains in the market. They are even helping revive ancient recipes. Beer cocktails are also quickly becoming a favorite. Since beers are relatively low in alcohol content, refreshing, and available in a variety of flavors, they were never out of popularity.
New Beer's Eve timeline
The Hymn to Ninkasi, the Sumerian goddess of beer, is inscribed on a tablet.
The inventions of fermentation as Pasteur observed them, are still in use for brewing beers.
It is agreed that any place with clean, drinking water can brew its own beer.
Prohibition goes into effect and all intoxicating alcohols are banned.
The Prohibition comes to an end on December 5.
Cascade hops were developed in Corvallis, Oregon in 1956. They weren’t released to brewers until 1972, becoming the hallmark aroma of American beers.
The first microbreweries open in Europe.
How Businesses Can Celebrate New Beer's Eve
Local bars, restaurants, and breweries can wholeheartedly embrace New Beer’s Eve by hosting special events. Consider offering ‘Prohibition-era’ themed cocktails or serving classic beers at 1930s prices for a limited time. Breweries can launch a new seasonal brew or host a tasting flight featuring their most popular offerings. Retailers might create curated beer bundles for home celebrations, emphasizing the diverse range of styles now available. Promote these specials with #NewBeersEve and encourage patrons to share their toasts.
New Beer's Eve FAQs
When is New Beer's Eve?
In 2027, New Beer’s Eve is celebrated on Tuesday, April 6. It’s a day to reflect on the historical significance of beer’s return and enjoy a brew responsibly.
What was the Cullen-Harrison Act?
Signed into law in 1933, the Cullen-Harrison Act was a landmark piece of legislation that marked the beginning of the end for Prohibition. It allowed for the production and sale of low-alcohol beer and wine, bringing a sense of normalcy back to American life after years of a nationwide ban.
How many Americans drink beer?
The beer industry remains a cornerstone of American beverage culture, with an estimated 65-70% of legal-drinking-age adults consuming beer at least occasionally. This widespread enjoyment underscores the cultural importance of days like New Beer’s Eve.
Why is it called 'New Beer's Eve'?
It’s dubbed ‘New Beer’s Eve’ because it mirrors the celebratory anticipation of New Year’s Eve. On April 6, 1933, Americans eagerly awaited midnight when it would officially become legal to purchase and consume beer again after 13 years of Prohibition.
New Beer's Eve Activities
Enjoy happy hour
Grab your friends and head out for those beer specials! It’s a good time to reconnect with friends, kick back, relax, and enjoy some brews!
Try a new craft beer
We know there are always new craft beers popping up on your grocer’s shelf. You’ve looked at them, you’ve considered purchasing them, but instead you’ve gone with a more familiar beer. Why not make this the day you try something new?
Have a party
You’ve purchased those new beers, so why not invite everyone over for a New Beer’s Eve bash? It only comes once a year, so gather your friends together and celebrate!
5 Awesome Beer Facts That'll Have You Looking For The Liquor Store
It’s good for your bones
Craft beer has plenty of silicon in it, which helps build and maintain strong bones.
India Pale Ale is everyone’s favorite
Well, maybe not everyone’s, but India Pale Ale is the most popular craft beer in America.
Presidents make their own
George Washington, Barack Obama, Thomas Jefferson and James Madison all brewed their own craft beers at home—while in office.
Sometimes your cup runs out
"Cenosillicaphobia" is the fear of an empty beer glass
It's the MVD (most valuable drink)
Beer is the world's most widely-consumed alcoholic beverage
Why We Love New Beer's Eve
Bars celebrate in a big way
Every year, bars around the country celebrate New Beer’s Eve with specials, like two for one brews or dollar beers. It’s a great excuse to gather the gang together for happy hour!
New beers
In addition to specials, many brewers release new beers on this date each year. For example, Diamond Knot Brewing released four new beers last year on April 6th.
History can be fun
Often, we learn the dry, dull facts of our country, rather than the fun stuff. Picturing President Roosevelt kicking back with a beer just brings a smile to our face. Sometimes, history can be fun!
Social Media Tips for New Beer's Eve
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