- Categories:
- Food & Beverage
- Tags:
- BeverageDrinking
- Where:
- United States
- Date change rule:
- Every May 25
- Holiday emoji:
- 🍷
National Wine Day uncorks celebrations every May 25, inviting enthusiasts to toast to the world’s most beloved fermented grape juice. From crisp whites to robust reds, this day encourages exploration of diverse varietals and regions. Gather your friends, uncork a bottle, and discover new favorites with delightful food pairings.
Want to sponsor National Wine Day? Learn how
Expected National Wine Day Deals
As National Wine Day approaches each May 25, expect a delightful array of promotions from retailers and wineries. While we await official 2027 promotions to drop, history shows that major wine retailers like Total Wine & More and BevMo! often feature discounts on popular bottles and cases. Online wine clubs such as Winc and Firstleaf typically offer special sign-up bonuses or percentage off deals for new members. Local vineyards and wine bars will likely host tasting events and offer discounts on flights or bottles to go. Even grocery chains like Kroger and Whole Foods Market may highlight their wine selections with sales. Keep an eye out for restaurants offering special wine pairing menus or discounted glasses. We will update this page with confirmed live deals as May 25 approaches.
Platform Guide for National Wine Day
Tag @nationaltoday_ and use #NationalWineDay. Share stunning visuals of your favorite wine pairings, vineyard visits, or a festive toast.
TikTok
Tag @www.nationaltoday.com and use #NationalWineDay. Create short, engaging videos reviewing wines, demonstrating DIY wine crafts, or sharing fun wine facts.
X/Twitter
Mention @NatlToday and use #NationalWineDay. Share your favorite wine quotes, quick pairing tips, or photos of your celebration with the community.
National Wine Day Hero
Robert Mondavi
History of National Wine Day
Wine has been enjoyed by humans for thousands of years. The natural likeness for this drink is not only because it tastes wonderful, but also because of its nutritional value and psychotropic effects.
Wine has also had a significant impact on the economy and the shaping of societies. Out of all the alcoholic beverages, it is the trade of wine that allowed exploration of different cultures and paved the way for philosophical and religious ideas to spread. Wine is cited frequently in the “Bible,” from the time of Noah to Jesus, indicating its integral role. Wine-making was also seen as a sign of a provident economy, as only provident societies could accommodate a well-established wine industry. In fact, it is often debated that the foundations of western society were built on wine.
The wine enjoyed in the olden days is a distant relative to the wine enjoyed today. Red, pink, green, white, and blue grapes were used by the Egyptians to prepare the drink. Palm dates, figs, and pomegranates were often added to the mix too. So the taste was completely different from what we know. Using different fruit to make wine is similar to how it is prepared using grapes, except that sugar is also added to aid the fermentation process.
The exact origin of National Wine Day is unknown, but the earliest references date back to 2009. It is a day for wine enthusiasts to unite and celebrate our favorite fermented fruit juice.
Since its establishment in 1812 by Spanish missionaries, California’s wine country in the northern Bay Area of northern California has dominated American wine production and our personal vision of the elegant American vineyard. There were a mere 25 wineries in this area of California in 1974. Today, there are over 800!
While California still leads U.S. wine production and is now home to over 4,000 wineries state-wide, wineries exist across the U.S. with at least three in every state. In fact, the most frequently visited winery today is the Biltmore Estate in Asheville, North Carolina, with over one million people annually.
This availability of wineries enables us to visit the rolling hills of a beautiful vineyard closer to home. Yes, it is very likely one is near you, within range for a fun day trip or weekend getaway. So, pack your bags and set your G.P.S. to the winery closest to you!
National Wine Day timeline
Archaeologists discovered evidence of winemaking in an Armenian cave, including cups and jars for holding wine, wine presses, and vats for fermentation, and even grape seeds and vines.
Although it had been believed that the earliest wines were made around the fourth century B.C., much older wine has been found in what is now the country of Georgia.
New Mexico becomes the first region in America to begin producing wine.
Although sangria was introduced to the U.S. in the 1940s, its popularity spikes after the 1964 World’s Fair in New York.
How Businesses Can Celebrate National Wine Day
Local restaurants and wine bars can host special tasting flights featuring regional wines or offer discounts on bottles to go. Retailers might curate themed wine bundles or offer complimentary wine education sessions for customers. Wineries can open their doors for special tours, behind-the-scenes glimpses, or exclusive releases for the day. Consider partnering with a local sommelier for a virtual tasting event to engage a wider audience.
Traditions
Traditions for National Wine Day all revolve around indulging in and celebrating with wine! Friends and family get together and uncork their favorite bottles of wine. Splurging on expensive wine is also the norm today, so treat yourself to that fancy vino you’ve always wanted to buy.
Wine tasting events are hosted, where wine lovers and connoisseurs enjoy different flavors and varieties of wine. Wine bottles are aesthetically pleasing, so reusing them for a DIY project, or making a rack from scratch to display them are also go-to celebratory traditions for National Wine Day.
By The Numbers
55 degrees – the optimal temperature for storing wine.
60 gallons – the amount of wine in a single barrel.
4-10 – the number of clusters of grapes in a single bottle of wine.
10 – the number of bottles of wine that a single vineyard is able to produce.
100-150 – the number of calories in a single serving of wine.
2 grams – the number of carbohydrates in a single glass of wine.
10,000 – the number of different varieties of grapes worldwide.
700 million – the number of gallons of wine produced in the U.S. in 2020.
$88 billion – the estimated value of the U.S. wine market in 2020.
7.3 million – the hectares of land that vineyards occupied worldwide in 2020.
National Wine Day FAQs
When is National Wine Day?
In 2027, National Wine Day is observed on Tuesday, May 25, encouraging mid-week celebrations. This fixed date offers a consistent annual occasion to raise a glass and appreciate the art of winemaking.
How much wine do Americans drink?
The United States consistently ranks among the top countries for wine consumption, with total volumes often exceeding 1 billion gallons per year. This robust market indicates a widespread enjoyment of wine across diverse demographics.
What are the most popular wine types?
Globally and in the U.S., Chardonnay and Cabernet Sauvignon frequently top the charts for popularity. Rosé wines have also seen a significant surge in recent years, particularly during warmer months, alongside sparkling wines for celebratory occasions.
Is National Wine Day the same as National Drink Wine Day?
While both holidays celebrate wine, they occur on different dates and carry slightly different focuses. National Wine Day (May 25) often involves more educational or cultural aspects, while National Drink Wine Day (February 18) is a simpler call to enjoy the beverage. They are not interchangeable.
National Wine Day Activities
Cool down with a sangria bar
What better way to celebrate the beginning of summer than with friends over a sangria bar? Sangria is an easy, make-ahead beverage with wine as its base. Red, white and rosé recipes abound but don’t limit yourself to the obvious. Peach and blueberry lemonade sangria stand-out at any party.
Buy a new gadget
Chances are, if you’re making plans for National Wine Day, you don’t consider yourself an amateur. Aficionados need gadgets. Enhance the holiday with an electric wine bottle opener or a wine aerator.
Know your glasses
The extensive variety of stemware can be confusing. Why so many choices? The shape of the bowl controls the amount of air reaching the wine surface which impacts the taste and aroma. Celebrate National Wine Day by researching the recommended glass to use based on wine type and impress your friends with your new-found knowledge.
Take the National Wine Day Quiz
5 Fascinating Facts About Wine Bottles
Size matters
There are over a dozen different sizes of wine bottles, many named after Biblical kings or other historical figures.
Who’s the king?
At 30 liters, the largest wine bottle size is named “Melchizedek” or “Midas” holding 200 glasses of wine.
Sealed with a cork
Almost 70% of wine bottles are sealed with natural cork; the majority of this cork comes from Portugal.
Judging a bottle by its cover
There are over 60,000 wine labels in the market today.
It takes a lot of grapes
One bottle of wine holds an average of 600 grapes.
Why We Love National Wine Day
We love varietals
While there are 5 basic types of wine (red, white, rose, sparkling and dessert), there are thousands of varietals of wine grapes. The options you have for trying a new wine are practically endless. You’ll never get bored in your pursuit for trying something new in the wine world.
We savor life with wine
Wine is not the type of beverage you drink quickly. You sip it, savor it, linger with it. Which means, you are likely lingering with whomever you’re sharing the wine. Taking your time to enjoy a glass of wine allows you to enjoy other things with it – people, scenery, food.
Wine allows you to travel the world in a bottle
Each bottle of wine tells a unique story. If you close your eyes, wine's aromas and flavors can transport you to faraway lands, giving you hints about the soil and weather the grapes grew in, the landscape of the country the wine originated in, and what was happening in the world at the time the wine was bottled. The best part? You don't even have to get on a plane to travel the world!
Social Media Tips for National Wine Day
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