Cheese Rolling Gloucester – May. 31, 2027

Cheese Rolling Gloucester
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United Kingdom
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Last Monday of May
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Cheese Rolling Gloucester, officially known as the Cooper’s Hill Cheese Rolling and Wake, takes place every last Monday of May. This quirky British tradition sees daring participants tumble down a steep hill after a rolling Double Gloucester cheese. Join the fun by watching online, planning a future visit, or simply enjoying some cheese at home!

Want to sponsor Cheese Rolling Gloucester? Learn how

Expected Cheese Rolling Gloucester Deals

While official 2027 promotions for Cheese Rolling Gloucester are yet to be announced, past years suggest local pubs and eateries around Gloucestershire will offer special menus and deals on traditional British fare. Look for discounts on local cheeses at stores like Tesco or Sainsbury’s, and perhaps even themed meals at chains like Greene King pubs. Specialty cheese shops, such as Neal’s Yard Dairy or The Fine Cheese Co., might feature Double Gloucester. Online retailers like Amazon UK could also run promotions on British food items. We will update this page with confirmed live deals as May 2027 approaches.

Platform Guide for Cheese Rolling Gloucester

Instagram

Tag @nationaltoday_ and use #CheeseRollingGloucester. Share photos and videos of the event’s excitement or your favorite cheese dishes.

TikTok

Tag @www.nationaltoday.com and use #CheeseRolling. Create short, energetic videos capturing the chaos and fun of the race or preparing a cheese-themed snack.

X/Twitter

Mention @NatlToday and use #CheeseRollingGloucester. Tweet live updates, share humorous observations, or discuss the event’s surprising winners.

Social Media Tips for Cheese Rolling Gloucester

Individuals

If you're watching from home, host a cheese-tasting party with friends, featuring Double Gloucester and other British cheeses. Share your experience using the event hashtag.

Creators

Produce a 'day in the life' vlog from the event, capturing the atmosphere, interviews with participants, and the sheer thrill of the chase. Highlight the unique cultural aspect.

Brands

Run a 'guess the winner' contest or a 'best cheese pun' competition on social media. Partner with a local dairy to offer a prize pack of artisanal cheeses.

Top Brands for Cheese Rolling Gloucester

  1. Double Gloucester Cheese

    The star of the show, this traditional, semi-hard cheese has been made in Gloucestershire, England, since the 16th century. It's known for its rich, nutty flavor and distinct orange hue, traditionally colored with annatto.

  2. Stroud Brewery

    A local Gloucestershire brewery, Stroud Brewery crafts organic beers with a focus on sustainability. They often support local events and are a popular spot for post-event celebrations.

  3. Cotswold Farm Park

    Founded by Adam Henson, this popular farm park in the Cotswolds celebrates British farming and rural life. It's a key regional attraction that embodies the spirit of Gloucestershire.

  4. Cadbury

    While not directly cheese-related, this iconic British confectionery company is known for its dairy milk chocolate. It represents a beloved British food brand and often has a presence at major UK events.

  5. Tesco

    One of the largest supermarket chains in the UK, Tesco offers a wide range of groceries, including local and international cheeses. They are a go-to for many Brits stocking up for holiday weekends.

  6. Greene King

    A leading pub retailer and brewer in the UK, Greene King operates numerous pubs across Gloucestershire. Many participants and spectators will visit their establishments before or after the cheese rolling.

  7. Walkers Crisps

    A quintessential British snack brand, Walkers Crisps are a staple at any UK gathering. Their cheese and onion flavor is particularly iconic, making them a fitting, fun brand for this holiday.

Cheese Rolling Gloucester Hero

The Cooper's Hill Cheese Rollers

Rather than a single individual, the true heroes of Cheese Rolling Gloucester are the countless anonymous participants who brave the treacherous Cooper's Hill each year. From local villagers to international thrill-seekers, their courage and sheer determination to chase a rolling cheese embody the event's unique spirit, ensuring this ancient tradition continues to captivate audiences worldwide.

History of Cheese Rolling Gloucester

The Cheese Rolling Gloucester originally took place on Whit Monday. It then moved to the Spring Bank Holiday. The earliest record of cheese rolling traces back as far as 1826 through a message which was written to Gloucester’s town crier. It was deemed to have already been a long-existing tradition, even as far back as that time.

There have been two origin stories for the Gloucestershire Cheese Rolling event that have been theorized so far. The first origin story posits that the ceremony evolved from what used to be a requirement ritual for the maintenance of grazing rights among commoners. The second origin story is that it evolved from pagan origins notable for the custom of rolling objects down the hill. There is a belief that bundles of burning brushwood were rolled down the hill to symbolize the emergence of the New Year after the winter season. Another tradition connected with this belief is scattering biscuits and sweets at the top of the hill by the Master of Ceremonies while he conducted his business. It is regarded as a rite of fertility to encourage the fruits of the harvest.

The Gloucestershire Cheese Rolling went on for many years and for the 1982 edition, there was a team of students who came from the University of Bristol to record the event on film using cameras; one of which was set to slow motion in order to capture graphic details. Just over 10 years later in 1993, 15 people were injured during the Gloucestershire Cheese Rolling, including four serious injuries, and it was developments of this nature that led to its cancellation in 2009. The event was revived in 2011 by Candis Philips and Sara Stevens.

Cheese Rolling Gloucester timeline

1826
The Earliest Record of the Event

The earliest record of the Gloucestershire Cheese Rolling is found in a message to Gloucester’s town crier.

1993
Several People Get Injured Doing the Roll

This edition leaves 15 injured from doing the roll — four of these individuals also record serious injuries.

2009
Cancellation Over Health Concerns

The Gloucestershire Cheese Rolling event is canceled over health and safety concerns due to previous records of injuries.

2011
Gloucestershire Cheese Rolling is Revived

The Gloucestershire Cheese Rolling is revived again after its cancellation in 2009.

How Businesses Can Celebrate Cheese Rolling Gloucester

Local businesses in Gloucestershire can embrace Cheese Rolling Gloucester by offering themed specials and promotions. Pubs and restaurants can feature Double Gloucester cheese on their menus, create ‘cheese roller’ cocktails, or host post-event gatherings. Local shops can sell commemorative merchandise or offer discounts to participants. Even online, businesses can run social media contests related to the event, encouraging engagement and celebrating this quirky local tradition.

Cheese Rolling Gloucester FAQs

When is Cheese Rolling Gloucester?

For 2027, the Cooper’s Hill Cheese Rolling and Wake is scheduled for Monday, May 31. This unique spectacle provides a thrilling way to mark the Spring Bank Holiday.

How many people participate in Cheese Rolling Gloucester?

Each year, the event sees a dedicated group of around 200-300 runners across multiple races, all vying for the coveted Double Gloucester cheese. The global interest continues to attract a massive audience, often exceeding 10,000 onlookers.

Is Cheese Rolling Gloucester dangerous?

The event is renowned for its inherent risks; the 1:2 gradient of Cooper’s Hill makes for a challenging and often injury-prone descent. Despite the dangers, the thrill of the chase continues to attract brave competitors.

What kind of cheese is used in the event?

The iconic cheese chased down Cooper’s Hill is a large, round Double Gloucester. This local specialty is sturdy enough to withstand the rapid descent, making it the perfect (and delicious) prize for the winner.

Cheese Rolling Gloucester Activities

  1. Visit Cooper’s Hill in Gloucestershire

    A good idea for the Gloucestershire Cheese Rolling would be to visit the location. Visit Cooper’s Hill in Gloucestershire, and witness the roll for oneself.

  2. Participate in the cheese rolling

    You can go a step further than simply visiting Cooper’s Hill. You can also participate.

  3. Share your experience online

    Document your experience. Share pictures online using the hashtag #GloucestershireCheeseRolling.

5 Interesting Facts About Gloucestershire

  1. The most famous landmark

    Gloucestershire’s most famous landmark is the cathedral, which has existed since the 7th century.

  2. The birthplace of J.K. Rowling

    The popular author of the “Harry Potter” series was born in Yate, Gloucestershire.

  3. The birthplace of Robert Raikes

    Raikes, the Anglican layman who started the Sunday school movement in the U.K., was born in Gloucester.

  4. The inspiration for the Old Spot pig

    The Gloucestershire Old Spots, a historic breed of pigs, are named after the town of Gloucestershire.

  5. Home of the Forest of Dean

    The ancient Forest of Dean, one of the oldest in the United Kingdom, is located in the west of Gloucestershire county.

Why We Love Cheese Rolling Gloucester

  1. It can be a fun physical exercise

    It may not sound entirely appealing on the surface, but hey, with protective gear, the cheese tolling can be a fun sport! Take the necessary precautions and enjoy.

  2. It’s a chance to experience new cultures

    For non-Britons, this event is an opportunity to travel down and experience a new culture. You’ll have the opportunity to meet new people and have a change of scenery.

  3. There’s cheese involved

    There’s cheese involved! Who isn’t excited at the mention of cheese, right?

Cheese Rolling Gloucester dates

Year Date Day
2026 May 25 Monday
2027 May 31 Monday
2028 May 29 Monday
2029 May 28 Monday
2030 May 27 Monday