International Fanny Pack Day – Mar. 13, 2027

International Fanny Pack Day
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Fashion
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International
Date change rule:
2nd Saturday of March
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🎒

International Fanny Pack Day celebrates the versatile, often-debated accessory every second Saturday in March. This day goes beyond fashion, honoring the practical history and cultural resurgence of the waist bag. Strap on your favorite fanny pack, share your style, and explore its surprising journey from utility to trend.

Want to sponsor International Fanny Pack Day? Learn how

Expected International Fanny Pack Day Deals

While we wait for official 2027 promotions to drop, history shows that brands often roll out special deals and new collections around International Fanny Pack Day. Look for discounts from activewear giants like Nike and Adidas, as well as outdoor lifestyle brands such as Patagonia and Fjallraven. Specialty retailers like Herschel Supply Co. and Lululemon may feature limited-edition designs or bundle offers. Independent accessory makers on platforms like Etsy also frequently participate with unique, handcrafted options. We will update this page with confirmed live deals as March 13 approaches.

Platform Guide for International Fanny Pack Day

TikTok

Tag @www.nationaltoday.com and use #FannyPackDay. Film a ‘what’s in my fanny pack’ video or showcase different ways to style the accessory.

Instagram

Tag @nationaltoday_ and use #FannyPackFashion. Share your favorite fanny pack outfit, a vintage find, or a new purchase.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #InternationalFannyPackDay. Share stories of your most memorable fanny pack moments or ask friends to post theirs.

Social Media Tips for International Fanny Pack Day

Individuals

Style your favorite fanny pack in a new way, whether it's worn across your chest, on your back, or traditionally around your waist. Share a photo or video of your look.

Creators

Create a 'fanny pack through the decades' fashion montage, showcasing how the accessory's style has evolved from the '80s to today. Include tips on finding vintage pieces.

Brands

Launch a social media contest asking followers to share photos of how they style your brand's fanny packs. Offer a prize for the most creative or unique look.

Top Brands for International Fanny Pack Day

  1. Lululemon

    Founded in 1998 in Vancouver, Canada, Lululemon Athletica Inc. is a global athletic apparel and accessories company. Their 'Everywhere Belt Bag' has become a modern icon, frequently selling out and driving significant trends in the fanny pack market.

  2. Herschel Supply Co.

    Established in 2009 by brothers Jamie and Lyndon Cormack, Herschel Supply Co. is a Canadian company known for its vintage-inspired backpacks, luggage, and accessories. Their fanny packs blend classic design with modern functionality, appealing to urban explorers and travelers alike.

  3. Nike

    Founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, Nike is a global leader in athletic footwear, apparel, equipment, and accessories. Their fanny packs are popular for sports, workouts, and casual wear, often featuring the iconic swoosh logo.

  4. Adidas

    Founded by Adolf Dassler in Germany in 1949, Adidas is one of the world's largest sportswear manufacturers. Adidas fanny packs are a staple in streetwear and athletic fashion, known for their distinctive three-stripe design and versatility.

  5. Patagonia

    Founded by Yvon Chouinard in 1973, Patagonia is an American outdoor clothing and gear company. Known for its commitment to environmental activism and sustainable practices, Patagonia offers durable and functional fanny packs perfect for hiking, travel, and everyday use.

  6. Fjallraven

    Founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, Fjällräven specializes in outdoor equipment, primarily clothing and backpacks. Their Kånken Hip Pack, a smaller version of their iconic backpack, has gained popularity for its simple design and robust material.

  7. Kanken

    The Kånken backpack, originally designed by Fjällräven in 1978 to prevent back problems among Swedish schoolchildren, has expanded into a full range of accessories. The Kånken Hip Pack offers the same durable Vinylon F fabric and minimalist aesthetic in a convenient waist bag format.

International Fanny Pack Day Hero

Melba Stone

Melba Stone is widely credited with inventing the modern fanny pack in 1962. Inspired by kangaroo pouches, her design aimed to provide a practical, hands-free way to carry essentials. While the concept of a waist bag existed in various forms throughout history, Stone's contribution helped popularize the accessory in its contemporary form, paving the way for its eventual fashion resurgence.

History of International Fanny Pack Day

International Fanny Pack Day was invented in 2007 by a man called Nick Yates from Portland, Oregon. While returning from a party, Yates came across a homeless man, and out of compassion, he gave the man the fruitcake in his fanny pack. This encounter then inspired Nick Yates to start a charitable campaign to donate food to the poor and needy of society. This is how International Fanny Pack Day came into being.

Though the first observance of the holiday took place on the first Saturday in March, subsequent celebrations after 2008 were observed on the second Saturday in March.
Fanny packs have been a trend since the 1980s and were worn around the waist by both men and women. It was safe to carry valuable items without the fear of theft, as the purse is situated at the front of a person’s body where it can be properly guarded. They became the height of fashion during the 1990s but later fell into decline during the 2000s.

However, in 2012, some designers attempted to revive the trend, offering new designs, some going for as high as $1,995. They were called belted satchels or hands-free bags. In 2018, top celebrities, such as Kim Kardashian, Jaden Smith, and Rihanna, were seen wearing fanny packs that cost over a thousand dollars. Designers like Prada, Gucci, and Louis Vuitton were responsible for spearheading this resurgence.

Though fanny packs are traditionally worn at the front of the body, the name implies that some people wore it at the back, above their buttocks. A fanny pack is also known as a waist bag, a belt bag, a moon bag, a belly bag, or even a bum bag. They can also be worn cross-shoulder style.

International Fanny Pack Day timeline

1980s
The Fashion Trend

Fanny packs become a fashion trend.

2007
The Creation

Nick Yates creates International Fanny Pack Day.

2012
The Revamp

Fashion designers revamp the concept of the fanny pack, renaming them ‘belted satchels’ or ‘hands-free bags.’

2018
The Resurgence

Fanny packs experience a resurgence, and designer packs are seen on top actors and celebrities.

How Businesses Can Celebrate International Fanny Pack Day

Local businesses can celebrate International Fanny Pack Day by encouraging staff to wear their favorite fanny packs, sparking conversations with customers. Fashion boutiques and accessory shops could host a ‘Fanny Pack Fashion Show’ or offer discounts on their waist bag collections. Travel agencies might promote fanny packs as essential travel companions, while outdoor gear stores could highlight their utility for adventures. Consider a social media campaign asking customers to share photos of how they style their fanny packs, offering a prize for the most creative entry.

International Fanny Pack Day FAQs

When is International Fanny Pack Day?

In 2027, International Fanny Pack Day is observed on Saturday, March 13. This annual observance is the perfect excuse to showcase your style and appreciate the versatility of the fanny pack.

How did the fanny pack get its name?

The term ‘fanny pack’ became popular in the 1980s due to its common wearing position. While the name has stuck, many modern designs are now worn across the chest or shoulder, leading to alternative names like ‘sling bag.’

How popular are fanny packs today?

The global market for fanny packs and similar waist bags continues to grow, driven by their convenience, versatility, and adaptability to various fashion trends. They appeal to a wide demographic, from students to travelers and fashion-forward individuals.

What's the difference between a fanny pack and a sling bag?

While the terms are sometimes used interchangeably, the primary distinction lies in their intended wearing style. Many modern fanny packs are now designed with longer straps, allowing them to be worn as sling bags, blurring the traditional lines between the two.

How to Celebrate International Fanny Pack Day

  1. Wear it

    Celebrate this awesome day by wearing a fanny pack on this special day. If you don’t have one, go ahead and shop for a fanny pack that suits your style!

  2. Give to the needy

    The true motive behind this day must be remembered and honored. So let’s lend a helping hand to those around us, either by giving directly to a person in need or volunteering your time at a soup kitchen orphanage or charitable organization.

  3. Use the hashtag

    Don’t forget to spread awareness about International Fanny Pack day by using a hashtag such as #fannypackday to get the information across to more people. As they say, the more, the merrier.

5 Important Facts About Fanny Packs In Various Countries

  1. America

    In America, they are called fanny packs, belt bags, or belly bags.

  2. The United Kingdom

    In the U.K., fanny packs are known as bum bags.

  3. Costa Rica

    In Costa Rica, they are called Skippy or Canguru, from the T.V. series “Skippy the Kangaroo.”

  4. France

    In France, fanny packs are called banana bags.

  5. Spain

    In Spain, a fanny pack is called a kidney bag.

Why We Love International Fanny Pack Day

  1. Ease and convenience

    We love fanny packs because of how easy and convenient they are. They take away the strain of a backpack and free up our hands to carry other important things.

  2. Safe and secure

    The very style of fanny packs makes them secure against pickpockets or even our carelessness. Being strapped to the front of our bodies reduces the odds of the bag getting lost or stolen.

  3. A charitable holiday

    This holiday is great because aside from the fact that it celebrates a fashion trend, it also offers us the opportunity to reach out to the needy in our societies. It’s a reminder to share both our time and resources with others.

International Fanny Pack Day dates

Year Date Day
2026 March 14 Saturday
2027 March 13 Saturday
2028 March 11 Saturday
2029 March 10 Saturday
2030 March 9 Saturday