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- Food & Beverage
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- BeverageCocktailDrinking
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- Every May 22
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World Paloma Day arrives every May 22, inviting cocktail enthusiasts to raise a glass to Mexico’s vibrant tequila and grapefruit soda mix. Gather your friends, shake up some Palomas, and toast to good times and great flavors. Discover new recipes, explore premium tequilas, and share your favorite Paloma moments.
Want to sponsor World Paloma Day? Learn how
Expected World Paloma Day Deals
While we wait for official 2027 promotions to drop, history shows that World Paloma Day brings a wave of refreshing deals. Expect major liquor retailers like Total Wine & More and BevMo! to offer discounts on tequila and grapefruit soda. Bars and restaurants, from national chains like Chili’s and On The Border to local favorites, will likely feature special Paloma menus and happy hour pricing. Keep an eye on brands like Jarritos (for grapefruit soda) and premium tequila makers such as Don Julio, Patrón, and Casamigos for cocktail kit promotions or recipe collaborations. We will update this page with confirmed live deals as May 22 approaches.
Platform Guide for World Paloma Day
Tag @nationaltoday_ and use #WorldPalomaDay. Share vibrant photos of your Paloma creations, from classic mixes to innovative twists.
TikTok
Tag @www.nationaltoday.com and use #WorldPalomaDay. Film quick tutorials for making the perfect Paloma or showcase your festive celebrations.
Mention National Today (facebook.com/nationaltoday) and use #WorldPalomaDay. Share your favorite Paloma recipes, local bar specials, or host a virtual toast with friends.
World Paloma Day Hero
Don Javier Delgado Corona
History of World Paloma Day
Though there are numerous cocktail drinks available in America, there is always room for one more — especially if the drink is as delicious as a paloma! Made with grapefruit soda, tequila, and some lime, the refreshing alcoholic beverage has long been the national drink of Mexico. Though consumption of this drink is not as common in the U.S., the country is slowly catching up to its tangy flavors after World Paloma Day was founded by the brand Cenote Tequila in 2019. The special day is meant to recognize the famous Mexican drink and celebrate the unique taste and originality it brings to the table.
To highlight the launch of World Paloma Day, Cenote introduced a Paloma Bar pop-up on the parade organized to commemorate the day with a bang in 2019. The celebrations were taken up a notch in 2020 by the tequila brand Jose Cuervo as they launched a charitable cocktail for World Paloma Day. What was so special about Jose Cuervo’s Paloma, you ask? Well, the bottled beverage was released to provide people with a cocktail at home! This move was also taken keeping in mind the spread of COVID-19 and the social distancing guidelines recommended by the health sector. The profits collected from the sales of the drink were donated to The Drinks Trust — a venture that has been providing support, care, and assistance to the workforce of the drinks industry since 1886.
Are you craving the yummy drink yet? If not, you will definitely be heading to the nearest bar after you are done reading this article.
World Paloma Day timeline
The U.S. launches the first grapefruit soda.
Grapefruit sodas are introduced in Mexico.
Tequilas become popular.
Palomas receive international recognition.
How Businesses Can Celebrate World Paloma Day
Local bars and restaurants can host Paloma-themed happy hours, offering creative variations like spicy Palomas or Palomas with different fruit infusions. Liquor stores can set up tasting stations featuring various tequilas and grapefruit sodas, providing recipe cards for customers. Event planners might organize virtual Paloma-making classes, sending out ingredient kits beforehand. Even non-beverage businesses can join by offering discounts to customers who mention ‘Paloma Day’ or by decorating with grapefruit and tequila motifs.
World Paloma Day FAQs
When is World Paloma Day?
In 2027, World Paloma Day will be observed on Saturday, May 22, creating an ideal occasion for weekend celebrations. Prepare to enjoy this zesty drink with friends and family.
What is a Paloma cocktail?
The Paloma is a vibrant and zesty drink, combining the robust flavor of tequila with the bright, effervescent taste of grapefruit soda and a hint of lime. It’s often garnished with a lime wedge and can be customized with different tequilas or even fresh grapefruit juice for a more artisanal touch.
Is the Paloma more popular than the Margarita?
The Paloma has seen a significant surge in recent years, challenging the Margarita’s long-held dominance in the tequila cocktail scene. Many drinkers prefer the Paloma’s less sweet, more tart profile, leading to it becoming a strong contender for the title of Mexico’s most beloved tequila drink.
What's the best tequila for a Paloma?
The ‘best’ tequila for a Paloma depends on personal preference, but many connoisseurs suggest using a 100% agave tequila to ensure a smooth, authentic flavor. While blanco is traditional, some prefer a reposado for a slightly richer, oak-kissed Paloma, adding another layer of complexity to the drink.
How to Celebrate World Paloma Day
Share on social media
Go out, drink a paloma, take pictures, and upload them on social media with the hashtags #WorldPalomaDay and #CenoteTequila.
Go barhopping
Since bars across the U.S. will be serving the drink, this is the best time to go barhopping with your pals and try out different variations of the cocktail.
Experiment
Think you can make a better Paloma? Start experimenting and make your own version of the drink. Also, don’t forget to share the recipe on social media.
5 Fun Facts About The Paloma
Serve it right
It is served in a highball glass.
Symbolizing peace
‘Paloma’ means ‘dove’ in Spanish.
Eat the spiciest foods
Palomas can help reduce the spiciness of Mexican food.
Interesting rumors
Some people say palomas were created by Don Javier Delgado, who was also the creator of the batanga cocktail.
The traditional recipe
The true way of serving a paloma is on the rocks.
Why World Paloma Day is Important
A look into Mexican culture
Since each culture has its own version of food and drinks, palomas reflect the taste and flavor that defines the essence of Mexico.
Opportunity for a fun night out
Special days like these give people an opportunity to step out with friends and enjoy a fun night out. It's a social event that does the job of connecting people.
The more the merrier
Who doesn’t want a variety of interesting drinks at their disposal? World Paloma Day performs the role of introducing paloma cocktails to the world.
Social Media Tips for World Paloma Day
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