National Cooler Day – May 28, 2027

National Cooler Day
Categories:
Tags:
ActivitiesAppreciation
Where:
United States
Date change rule:
Friday before Memorial Day
Holiday emoji:
🧊

National Cooler Day, celebrated every Friday before Memorial Day, honors the indispensable insulated box. From beach trips to backyard BBQs, coolers keep our food and drinks perfectly chilled. Grab your favorite cooler, pack it with ice, and enjoy refreshing moments with friends and family.

Want to sponsor National Cooler Day? Learn how

Expected National Cooler Day Deals

While we await official 2027 promotions, history shows that retailers like YETI, RTIC, and Coleman often roll out discounts on their popular hard and soft coolers. Look for deals on accessories at stores like Dick’s Sporting Goods and Bass Pro Shops, with beverage brands such as Coca-Cola and PepsiCo offering bundled promotions with cooler purchases. Even grocery chains like Kroger and Walmart might feature sales on disposable coolers and ice. We will update this page with confirmed live deals as May 28 approaches.

Platform Guide for National Cooler Day

Instagram

Tag @nationaltoday_ and use #NationalCoolerDay. Share photos of your favorite cooler setup for a picnic, beach day, or backyard gathering.

TikTok

Tag @www.nationaltoday.com and use #NationalCoolerDay. Create a video showcasing innovative ways to pack a cooler, DIY cooler hacks, or a taste test of your favorite chilled snacks.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalCoolerDay. Share your best cooler packing tips or memories from past outdoor adventures.

Social Media Tips for National Cooler Day

Individuals

Set up your cooler for a perfect outdoor meal or beach day. Share photos of your chilled essentials and tag us to show off your National Cooler Day celebration.

Creators

Produce content around cooler hacks, essential gear for a perfect picnic, or a review of the latest cooler technology. Engage your audience with polls on their favorite cooler brands.

Brands

Run a 'Cooler Essentials' giveaway featuring your products, or partner with a cooler brand for a co-promotion. Encourage user-generated content by asking followers to share how they use your products with their coolers.

Top Brands for National Cooler Day

  1. YETI

    Founded in 2006 by brothers Roy and Ryan Seiders in Austin, Texas, YETI revolutionized the cooler market with its high-performance, rotomolded designs. The brand is synonymous with durability and superior ice retention, becoming a staple for outdoor enthusiasts.

  2. RTIC

    Established in 2014, RTIC Outdoors offers high-quality coolers and outdoor gear at a more accessible price point than some competitors. Known for its 'Overbuilt. Not Overpriced.' motto, RTIC provides robust solutions for keeping items cold on adventures.

  3. Coleman

    A classic American brand founded in 1900 by W.C. Coleman, it's a household name for outdoor recreation products. Coleman coolers have been a staple for generations of campers, picnickers, and tailgaters, offering reliable and affordable cooling solutions.

  4. Igloo

    Founded in 1947 in Houston, Texas, Igloo began by producing metal water coolers for oilfield workers. Today, it's one of the most recognized cooler brands globally, offering a vast range of products from personal lunchboxes to large wheeled coolers.

  5. Hydro Flask

    While primarily known for insulated drinkware, Hydro Flask also produces soft coolers and insulated totes perfect for day trips. Founded in 2009 in Bend, Oregon, the brand emphasizes vibrant colors and excellent temperature retention.

  6. Stanley

    With a history dating back to 1913, Stanley is famous for its durable vacuum-insulated bottles and food jars. More recently, the brand has expanded into high-performance coolers and insulated food storage, known for their rugged construction.

  7. Ozark Trail

    A popular outdoor brand exclusive to Walmart, Ozark Trail offers a wide array of affordable camping and outdoor gear, including coolers. It provides accessible options for families and casual adventurers looking for functional cooling solutions.

National Cooler Day Hero

Richard C. Laramy

Richard C. Laramy is credited with patenting an insulated portable container in 1953, a design that significantly advanced the modern cooler. While various forms of insulated containers existed prior, Laramy's innovation helped pave the way for the mass production and widespread adoption of the convenient, portable coolers we know today. His work contributed to making outdoor recreation more accessible and enjoyable for millions.

History of National Cooler Day

The history of the modern cooler can be traced to the beginning of the first millennium when the Celts developed barrels to store and transport food items. The invention was soon taken over by the ancient Romans, who introduced them to the rest of the world through their vast trade routes. In 1802, a Maryland farmer, Thomas Moore, patented the refrigerator. It was an oval tube made from cedar wood, with a rectangular tin box inside it and lined using rabbit fur. The rectangular tin box is filled with snow and crushed ice to keep the content of the refrigerator cool. This invention changed how food was delivered and stored across the United States. It became prominent in restaurants and hotels, and even special freight ice boxes based on the refrigerator design were built for the railroads.

In 1944, an engineer at Dow Chemical, Ray ‘Otis’ McIntire, created Styrofoam. The polystyrene foam was made by combining pressurized polystyrene with isobutylene, making it light, durable, and an excellent insulator. Although its primary purpose was to replace rubber, it later became used in packaging, and then as coolers. In 1951, Richard C. Laramy filed a patent with the United States Patent Office for a portable ice chest. Laramy later sold his patent to the Coleman Company. In 1954, the Coleman Company launched a galvanized cooler, later replacing it with plaster. The company also changed the product’s name from ‘portable ice chest’ to ‘cooler.’ Capitalizing on the success of the Coleman Company, other cooler brands started cropping up, including the likes of Igloo and Yeti — which became the gold standard for coolers.

National Cooler Day timeline

The First Millennium
The Wooden Barrel

The Celts employ their shipbuilding and iron working skills to develop the barrel.

1802
The Refrigerator

Thomas Moore, a Maryland farmer, files a patent for the refrigerator.

1944
The Styrofoam

Ray ‘Otis’ McIntire, an engineer at Dow Chemical, creates styrofoam as a cheap alternative to rubber.

1954
The Cooler

The Coleman Company launches its first cooler, popularizing coolers in the United States.

National Cooler Day FAQs

When is National Cooler Day?

In 2027, National Cooler Day is observed on Friday, May 28, marking the unofficial start of summer festivities. Get ready to pack your favorite snacks and beverages for a chilled experience.

How popular are coolers in the United States?

The global cooler market is projected to reach over $2 billion by 2027, with the U.S. being a significant contributor. This reflects the ongoing consumer desire for portable cooling solutions for leisure and daily use.

What are the different types of coolers?

Beyond traditional ice chests, innovations include backpack coolers, personal lunch coolers, and even high-tech models with smart features. The variety allows consumers to choose the perfect cooler for any occasion, from a quick hike to a multi-day camping trip.

Who invented the modern cooler?

The mass-market cooler as we know it gained traction in the 1950s, with companies like Igloo and Coleman popularizing designs that built upon earlier patents. These brands made coolers a staple for post-war American leisure activities.

National Cooler Day Activities

  1. Buy a cooler

    Do you own a cooler? If not, go to the store and buy one. Aside from temporarily replacing your freezer, it's also perfect for picnics, social gatherings, and all outdoor activities. There are a variety of coolers available on the market. Check online cooler reviews for the one that meets your needs, and either place an order or go directly to the store and buy it.

  2. Head out for a picnic

    Having a picnic with a loved one or friend is one of the ways you can celebrate National Cooler Day. Pick a spot for the picnic; that could be your local park or a public or private center that allows picnicking. Then ensure your cooler is fully stocked with drinks and ice — you don't want to run out of drinks in the middle of the fun. You can learn how to make the best use of your cooler's space by checking your cooler's brand website.

  3. Enjoy an outdoor activity with friends

    Going out on a playdate with your friends is another way you can have the best fun on National Cooler Day. You can arrange for a tennis game, football match, or a basketball game. Don't forget to bring along a cooler filled with drinks!

5 Interesting Facts About Ice

  1. Dry ice isn’t made of water

    Dry ice is frozen carbon dioxide — without becoming a liquid, it can change from a solid state to a gas at room temperature.

  2. Two types of ice

    There is the ‘land ice,’ which consists of freshwater, and ‘sea ice,’ which is made of saltwater.

  3. Ice is less dense than water

    Frozen water takes up about 9% more volume than water in a liquid state, which is why ice can float on water.

  4. Glaciers are the world’s frozen water reservoirs

    About two-thirds of the Earth’s freshwater is stored in glaciers, and if they melt, it will drastically affect the global water cycle.

  5. Ice exists beyond Earth

    Ice can be found in large quantities on planets farther from the sun than the Earth, including Jupiter, Saturn, and Europa.

Why We Love National Cooler Day

  1. Coolers keep our food and drinks cool

    Using the magic of insulation and ice, coolers help us keep our food and drinks colder for longer. Power outages? No problem! Coolers work without electricity, and under the right conditions, they can keep your food and drinks cold for up to two days.

  2. Coolers make outdoor activities possible

    It's definitely impossible to head out for a tennis or basketball game with your refrigerator, even the mini ones. That's where your cooler comes in, keeping your chilled drinks at arm's reach. And when you go camping or on a fishing trip, you can trust your cooler to keep your steak, fish, drinks, and other food items chilled.

  3. Coolers are an essential part of family gatherings

    A family barbecue is not complete without the exciting cooler. From keeping your steak fresh to ensuring you always have a cold beer at hand, coolers are one of the key things you need to make your family gatherings memorable.

National Cooler Day dates

Year Date Day
2026 May 22 Friday
2027 May 28 Friday
2028 May 26 Friday
2029 May 25 Friday
2030 May 24 Friday