National Tequila Day – July 24, 2020

Fri Jul 24

Is there any better way to enjoy some blue agave juice than bottoms up? We can’t think of any, but we can tell you that there’s an entire day dedicated to the stuff. July 24th means National Tequila Day, and National Tequila Day means twenty four consecutive hours, 1440 consecutive minutes, and 86,400 consecutive seconds of honoring good times had with your favorite liquor over salt & lime. Just enjoy those good times responsibly, don’t swig that beautiful blue agave elixir behind the wheel, and do read up on its storied history in Mexico, the broader American Southwest, and beyond.

History of National Tequila Day

Tequila’s precursor, a milky, frothy agave drink known as pulque, dates all the way back to Mesoamerican times circa 1000 B.C., when indigenous Mexican tribes would commonly harvest and ferment it. It wouldn’t be until 16th Century A.D., however, that the contemporary tequila we know and love would be first produced, around a territory of land that wouldn’t officially become known as Tequila until 1666.

That wouldn’t stop Spanish aristocrat Don Pedro Sánchez de Tagle from opening the world’s first tequila factory 66 years prior in Jalisco, the Mexican state where the modern city of Tequila is located. It definitely wouldn’t stop Don Jose Antonio de Cuervo from founding the first Vino Mezcal de Tequila de Jose Cuervo in Tequila over a century later in 1795, birthing the world’s most successful tequila brand to this day.

The origins of Tequila are fairly well documented, but unfortunately, the history of National Tequila Day’s origins are a little murkier. Not much can be found on who originated the holiday, what originated the holiday, and why it takes place on the dates it does. Perhaps the originators imbibed a little too much on their own supply to remember. Regardless, common zeitgeist rules that National Tequila Day takes place on July 24th in the United States, and the Mexican Senate just ruled in 2018 that their own occurs on the third Saturday of every March.

National Tequila Day timeline

2006
Tequila Trade Agreement

The US moved to block a proposal stating that Tequila must be bottled “at the source” in Mexico, stating that this proposal puts thousands of jobs at risk. Instead, the Tequila Trade Agreement was created, stating that the US may continue to import tequila in bulk in order to bottle it within their own facilities.

1795
Father of tequila

Don Jose Antonio de Cuervo makes the first Vino Mezcal de Tequila de Jose Curevo in Tequila, Jalisco, Mexico, birthing the modern tequila industry

1500s
All Tequilas are Mezcal...

The Spanish invade Mexico and in short order begin cooking agave in distilling pots and call it Mezcal Wine

1000 BC
Drink of the gods

Indigenous peoples drink an alcohol made of blue agave that they call pulque

National Tequila Day - Survey Results

Info obtained by a top Hispanic Marketing Agency:

National Tequila Day FAQs

Is National Tequila Day an expensive holiday?

While there’s plenty of pricey spirits running anywhere from a few hundred (or few thousand) a bottle, that doesn’t mean that there aren’t more affordable quality bottles on the market. If you’re firmly intent on boozing on a budget, look up the best tequilas under $20 and see for yourself.

Is National Tequila Day an actual holiday?

In a legal, federally-recognized sense, no, not in the United States currently. But while you probably won’t get off of work from it, that doesn’t mean that you can’t personally recognize it though!

Is Tequila diet friendly?

Yes! Pure spirits can be carb free, gluten free, kosher, and keto!

National Tequila Day Activities

  1. Drink up

    What better way to celebrate National Tequila Day than by enjoying the very drink that gave the holiday it's namesake? Consider hitting up a new area bar or liquor store you haven’t checked out before, and consider bringing some company along.

  2. Drink inventively

    If you’re even a casual drinker, you’re likely already familiar with the quintessential Tequila Sunrise, the ubiquitous margarita, or the never-fail, classic combo of juice and/or soda. But do you know how to mix up a Serrano-Spiced Paloma, tequila shandy beer cocktail, or a color changing margarita? Try something different this year and opt for a more creative cocktail, whether it’s one of the above, or one of the countless recipes you could discover through a quick Google scroll.

  3. Drink responsibly

    We’re all for holiday hedonism, creature comforts, and enjoying some good times in the company of friends and loved ones, but please do so responsibly. We cannot stress this enough. If you’ve had a few rounds too many to hop behind the wheel, don’t be afraid to hail a designated driver, Uber, Lyft, or cab to help you get home safely.

5 Facts About Tequila

  1. It takes time

    Many liquors are aged, but the agave plant alone needs 8-12 years of growth before farmers can harvest and ferment it into tequila.

  2. Tequila: not always agave

    While it’s true that most tequilas are derived from agave plants, Sotol tequilas are actually derived from a similar Mexican plant with a milder and nuttier taste known as “Desert Spoon”.

  3. Popular Mexican export, popular American import

    Without a doubt, the U.S. is the biggest recipient of Mexican tequila exports at 204 million liters in 2019; that’s over 40 times more imports than even a country like Germany!

  4. Tequila farmers must study the blade

    Agave is harvested with a special machete tool known as a Coa de jima, and the farmers tasked with harvesting it are known as Jimadors.

  5. It’s the stuff of (slinky) urban legends

    The “tequila worm” is actually found mostly at the bottom of Mezcal bottles, a similar spirit, and it’s “additive effects” are largely suspected to be a marketing ploy myth.

Why We Love National Tequila Day

  1. It’s a day of love for a labor of love

    As we’ve mentioned before, the blue agave plant must grow almost a decade or more before it can be meticulously, painstakingly harvested by hand to make tequila. It can also only be grown in five regions of the entire world – all of which are in Mexico. As you appreciate the rich tastes of your tequila of choice, appreciate the rich history and agricultural work that went into making that tequila.

  2. It’s so common, yet so unique

    There’s no shortage of tequila cocktails and recipes that you can throw together. It can be so easily distilled and blended into a wide variety of craft mixes, but tequila’s earthy taste is unique to tequila spirits and tequila spirits only. Is it any wonder that there’s an entire day dedicated to it’s wonderful flavor?

  3. It’s perfectly timed

    If you’re celebrating the Mexican incarnation of National Tequila Day, then you’ll always be celebrating on a Saturday. If you celebrate the American iteration, then you’ll be celebrating over a weekend (Friday, Saturday, and Sunday, July 24) for the next three years! Is there any better time to have a good time?

National Tequila Day dates

YearDateDay
2020July 24Friday
2021July 24Saturday
2022July 24Sunday
2023July 24Monday
2024July 24Wednesday

National Tequila Day Featured Video

Celebrate National Tequila Day!