National Refreshment Day – July 23, 2026

Expected National Refreshment Day Deals

While we await official 2027 promotions to drop, history shows that National Refreshment Day often brings cool deals. Expect major beverage brands and retailers to offer discounts on drinks, ice cream, and other cooling treats. Look for special promotions from companies like Starbucks, offering BOGO deals on iced beverages, or Dunkin’ with discounted refreshers. Grocery stores such as Kroger and Walmart may feature sales on bottled water, juices, and soda. Fast-food chains like Sonic Drive-In and Dairy Queen often roll out happy hour specials or limited-time frozen drinks. Craft breweries might also offer discounts on summer ales. We will update this page with confirmed live deals as July approaches.

History of National Refreshment Day

National Refreshment Day was first commemorated in 2015 by Traveler Beers. The U.S.-based company was established in 2012. The founders wanted to integrate European shandy flavors with American ones in order to bring a refreshing touch and look to the beer scene in America. The Traveler Beer Company, located in Burlington, has a range of popular beer selections. One of their most sought-after products is the Grapefruit Shandy, and it is described as having grapefruit’s refreshing flavor paired with a citrusy and tangy aroma. Beer, on its own, is a drink that has been served as a refreshment for over 10,000 years now. Commercialization of the drink has also led to people having easy and ready access to it. But if you are not a big fan of beer, don’t worry, we’ve got you covered with other refreshing activities.

The word ‘refreshment’ came from Late Middle English, and it was spelled with a double ‘s’. Middle English actually borrowed the word from Old French where it was spelled ‘refreschement’. No matter the spelling, the meaning of the word has stayed the same throughout history, and it refers to a feeling of rejuvenation and comfort after a particularly stressful time. One of the aims of the day is to highlight the importance of finding the time to relax for some time every day. Our days are filled with information dumps related to social media, calls, emails, and meetings. Not to mention the ton of responsibilities we have at home and in our family life. In all this hubbub, we need to take a breather, and this could be going for a stroll, listening to a song, eating/drinking, or just putting our head down and being silent. Whatever you choose to do, be sure to not feel guilty about it. Research shows that people who indulge in refreshments are healthier and more productive than those who don’t. So use this excuse to take time out for your well-being.