- Categories:
- Special Interest
- Tags:
- AppreciationWomenWork
- Where:
- United States
- Date change rule:
- Every March 12
- Holiday emoji:
- 👩👧👦
National Working Mom’s Day is celebrated every March 12, recognizing the profound contributions of mothers who balance professional careers with family responsibilities. This day shines a light on their unwavering commitment, resilience, and the vital role they play in both the workplace and at home. Show your appreciation, support their endeavors, and acknowledge their incredible impact.
Want to sponsor National Working Mom's day? Learn how
Expected National Working Mom's day Deals
On National Working Mom’s Day, expect brands and local businesses to offer special recognition and appreciation programs rather than traditional sales. Many companies, like The Mom Project and Motherly, often highlight resources and support networks for working mothers. Childcare providers such as Bright Horizons or KinderCare may feature enrollment specials or community events. Retailers focusing on self-care, like Bath & Body Works or Sephora, might offer discounts on pampering products. Meal kit services like HelloFresh or Blue Apron could provide special promotions to ease the burden of meal planning. We will update this page with confirmed live deals as March 12 approaches, but focus on meaningful gestures of support.
Platform Guide for National Working Mom's day
Tag National Today (linkedin.com/company/nationaltoday) and use #WorkingMomsDay. Share stories of inspiring working mothers and discuss workplace flexibility.
Mention National Today (facebook.com/nationaltoday) and use #NationalWorkingMomsDay. Create a community post asking working moms to share their best advice.
Tag @nationaltoday_ and use #WorkingMoms. Post photos celebrating working mothers in your life, highlighting their strength and dedication.
National Working Mom's day Hero
Ruth Bader Ginsburg
History of National Working Mom's day
Working Moms of Milwaukee was founded in December 2017 by a local mom who needed some more support. After talking with other working moms, she realized that there was a large community need for a local organization that combined several core elements: mothers in Milwaukee who work full-time, part-time, inside the home, or outside of the home; networking with other moms from different backgrounds, fields, and professions, to make it easy to network online and in person; socializing in time frames that work for busy families; appealing events that celebrate Milwaukee and encourage authentic connections, support, and sharing daily working mom experiences with others like them; blog and social media content that’s relatable and useful for working moms; and an organization that addresses the needs of working moms in their community.
Each year, a group of moms gets together to talk about issues that matter to moms in the community. In 2020, they noticed there was a need to celebrate and recognize working moms on a larger scale, so they decided to create their own celebration.
After the interest they received in Milwaukee, the Working Moms decided to expand the celebration and resources to people all over the country in 2022. That year alone, they gave over a thousand dollars in giveaways and prizes, got media attention from sites such as Yahoo.com and Journal Sentinel, got tweeted at by celebrities such as Jane Pauly, got 5,400 views on #workingmomsday content on TikTok, and had over 60 local moms at an in-person event for a celebration.
National Working Mom's day timeline
A group of moms realizes that they need more support and create this group to help each other.
March 12 is officially proclaimed as National Working Moms Day.
The March date complements the timing of International Women’s Day, as well as Women’s History Month.
Over $1,000 is given in giveaways and prizes this year alone.
How Businesses Can Celebrate National Working Mom's day
Local businesses can genuinely celebrate National Working Mom’s Day by implementing policies that support working parents, such as flexible hours, remote work options, or on-site childcare. Restaurants could offer special ‘Mom’s Night Out’ discounts, while spas and wellness centers might promote packages designed for relaxation and self-care. Retailers can highlight products that simplify daily life for busy mothers, from organizational tools to time-saving gadgets. Consider hosting a small appreciation event or offering a donation match to a local organization supporting working mothers.
National Working Mom's day FAQs
When is National Working Mom's Day?
In 2027, National Working Mom’s Day will be observed on Friday, March 12. This annual observance is a chance to recognize and appreciate working mothers for their multifaceted contributions.
How many working mothers are there in the U.S.?
The U.S. Census Bureau and Department of Labor consistently report that a vast number of mothers are employed, underscoring the widespread impact and dedication of working moms across industries.
What are the biggest challenges faced by working mothers?
Key challenges for working mothers include access to affordable childcare, achieving work-life integration, combating workplace bias, and navigating the ‘motherhood penalty’ in career advancement.
What is the history behind National Working Mom's Day?
While not a federal holiday, National Working Mom’s Day emerged from grassroots efforts to create a specific annual observance to celebrate and support the unique role of working mothers in society.
National Working Mom's day Activities
Visit a local business owned and ran by a mom
There isn’t a more direct way of supporting a working mom than this. Make sure to congratulate her on this day and show your appreciation.
Launch a promotion
If you own a business yourself, you can do an exclusive promotion for moms on March 12, for example, a discount or a free yoga class. Remember to use the hashtag #WorkingMomsDay to let Working Moms of Milwaukee know.
If you’re a mom, attend an event
Look for the moms’ network like the Working Moms of Milwaukee, and see if they have any events planned. If they don’t or there isn’t a moms network in your town, why not make your own?
5 Surprising Facts About Moms
82.5 million
This is the rough number of mothers in the United States.
2% of those mothers have adopted
Each person has a different reason for adopting children.
A baby’s first sound is usually 'ma'
For this reason, the word for mother begins with the letter 'M' in almost every language.
70 years old
That is the age of the oldest mother who gave birth — she opted for in-vitro fertilization.
40 hours a year
This is how much time a mother spends a year changing diapers on average.
Why We Love National Working Mom's day
It’s a day for moms to take off
Even inside the house, the rest of the family can take care of what a mom usually does so she can relax. It’s a good opportunity to teach kids how to do these things too!
Kids get to show their appreciation
Now, we're not suggesting they're ungrateful or anything like that, but young children are the most likely to not consider all the things their mothers do. What moms will probably want the most on this day is for their own children to appreciate them.
It celebrates all moms
It’s more than just about your wife, if you’re a married man, or you, if you’re a woman as well! Celebrate all your friends who have children, your grandma, your aunt, and even the next-door neighbor.
Social Media Tips for National Working Mom's day
Individuals
Creators
Brands