National Waffle Day – August 24, 2026

National Waffle Day
Categories:
Tags:
DessertSweet Food
Where:
United States
Date change rule:
Every August 24
Holiday emoji:
🧇

National Waffle Day celebrates the iconic, versatile breakfast staple every August 24. It’s the perfect excuse to indulge in this international treat, whether you prefer them sweet or savory. Gather your favorite toppings and get ready to enjoy waffles at every meal!

Want to sponsor National Waffle Day? Learn how

Expected National Waffle Day Deals

While we wait for official 2027 promotions to drop, history shows that National Waffle Day is a prime time for deals. Expect breakfast chains like Waffle House and IHOP to offer discounted waffles or special combos. Grocery stores may feature sales on frozen waffles from brands like Eggo, and syrup companies such as Pearl Milling Company (formerly Aunt Jemima) and Smucker’s often run promotions. Keep an eye out for discounts on waffle makers from brands like Dash, encouraging home cooks to join the fun. We will update this page with confirmed live deals as August 24 approaches.

Platform Guide for National Waffle Day

TikTok

Tag @www.nationaltoday.com and use #NationalWaffleDay. Film your favorite waffle recipes, creative toppings, or a ‘waffle-off’ challenge.

Instagram

Tag @nationaltoday_ and use #NationalWaffleDay. Share mouth-watering photos of your waffle creations, from classic butter and syrup to gourmet savory options.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalWaffleDay. Ask your community to share their go-to waffle spots or family recipes.

Social Media Tips for National Waffle Day

Individuals

Start your day with a stack of your favorite waffles, whether homemade or from a local diner. Experiment with new toppings like fresh fruit, whipped cream, or even fried chicken.

Creators

Develop a series of 'waffle hacks' videos, showcasing unusual ingredients, cooking methods, or how to turn leftover waffles into new dishes. Host a live Q&A about waffle history or regional variations.

Brands

Launch a 'Build Your Own Waffle' contest, encouraging user-generated content by having customers share their most creative waffle combinations. Offer a special discount or limited-time waffle menu item.

Top Brands for National Waffle Day

  1. Waffle House

    Founded in 1955 in Avondale Estates, Georgia, Waffle House is a beloved American restaurant chain known for its 24/7 service and signature diner-style waffles. With over 1,900 locations, it's a cultural icon.

  2. IHOP

    The International House of Pancakes, or IHOP, was founded in 1958 in Toluca Lake, California. While famous for pancakes, IHOP also serves a variety of waffles, including Belgian and house-made options, across its thousands of global locations.

  3. Eggo (Kellogg's)

    Introduced in 1953 by Frank Dorsa, Eggo waffles became part of Kellogg's in 1968. These frozen, toaster-ready waffles are a household staple, offering convenience and a classic taste to millions of families worldwide.

  4. Pearl Milling Company

    Originally known as Aunt Jemima, Pearl Milling Company was rebranded in 2021. This brand, owned by PepsiCo, has been a leading producer of pancake and waffle mixes, as well as syrups, for over 130 years.

  5. Smucker's

    Founded in 1897 by Jerome Smucker in Orrville, Ohio, The J.M. Smucker Company is a leading North American food manufacturer. They are well-known for their fruit spreads, peanut butter, and a popular line of syrups perfect for topping waffles.

  6. Dash

    Dash is a brand of small kitchen appliances, particularly popular for its mini waffle makers. Their compact, colorful appliances make it easy for anyone to create single-serving waffles, perfect for quick breakfasts or snacks.

  7. Belgian Waffle Works

    Located in Lake Arrowhead, California, Belgian Waffle Works has been serving authentic Belgian waffles since 1982. This iconic restaurant is renowned for its crispy, light waffles and extensive topping selection, drawing visitors from all over.

National Waffle Day Hero

Cornelius Swartwout

Cornelius Swartwout, a New Yorker, is credited with inventing the first patented waffle iron in the United States on August 24, 1869. His invention revolutionized waffle making, moving it from stovetop griddles to a dedicated, hinged appliance. This innovation made waffles more accessible and easier to prepare, cementing their place in American cuisine and giving us a reason to celebrate on this very day.

History of National Waffle Day

The contemporary waffles we enjoy today hail from France and Belgium. Earlier versions of the waffle, made of grain flour and water, date back to Ancient Greece. At that time they made obelios, or flat cakes, cooked between hot metal plates. In the Middle ages wafers were made using round plates with images of Jesus, The Crucifiction, and other religious scenes and symbols. Through the centuries both the ingredients and cooking methods of waffle making evolved until finally landing on one of the dozens of common varieties we love today.

The Belgian Waffle made its way over to America during the 1962 World’s Fair in Seattle, but it wasn’t popular until the 1964 to 1965 World’s Fair was hosted in Queens, New York. The waffle was originally known as the Brussels waffle. It’s defining factors are it’s crispy exterior and light, airy, and fluffy interior. It was served both plain and with whipped cream and sliced strawberries. No one was really attracted to the “Brussels Waffle,” but the family selling them in Queens realized it was due to the name. As soon as they advertised it as a Belgian waffle, they saw a spike in consumer interest and popularity.

Waffle day began in Sweden through a mishap that mixed up similar words meaning waffles and “Our Lady’s Day”. It is celebrated in several European countries by eating waffles, and marks the beginning of spring.

National Waffle Day timeline

1725
First words

The word “waffle” first appears in the English language.

1869
Coming to America

Cornelius Swarthout receives the first waffle iron patent in Troy, New York. 

1911
It’s electric

General Electric creates the prototype for the first electric waffle maker

1953
The ice age

Eggo waffles, the first frozen waffles, make their way to supermarket freezers.

National Waffle Day - Survey Results

Survey according to one of the top Food Marketing Agencies:

National Waffle Day FAQs

When is National Waffle Day?

National Waffle Day 2026 falls on Monday, August 24. It’s a fantastic way to kick off the week with a delicious breakfast or dessert.

How many waffles are consumed in the U.S. annually?

While precise annual figures vary, millions of waffles are consumed in the U.S. each year, both at home and in restaurants. They remain a consistently popular breakfast and brunch item.

Where did waffles originate?

Waffles have a rich history dating back to ancient Greece, where flat cakes were cooked between hot metal plates. The modern waffle evolved in medieval Europe, particularly in Belgium and France, with specialized irons creating their distinctive grid pattern.

What's the difference between a Belgian waffle and an American waffle?

Belgian waffles are typically larger, thicker, and have deeper pockets, making them ideal for holding toppings. They are often made with a lighter, yeast-leavened batter. American waffles, in contrast, are usually thinner, denser, and use baking powder as a leavening agent.

National Waffle Day Activities

  1. Go savory

    Waffles aren’t just for breakfast and dessert. Try a garlic and herb batter and use it in place of bread with an entree or as a sandwich.

  2. Get a waffle iron

    Time to snag that waffle iron you’ve been thinking about. With endless shapes and designs — including cartoon characters, mini size, and vintage cast iron — you may find, just like waffles, you want more than one.

  3. Eat waffles with other foods

    Chicken and waffles are a very popular pair. But what about waffle ham and cheese, waffle pizza, waffle nachos, or waffle s’mores?! Get adventurous. You never know what waffle match made in heaven is out there waiting for you.

5 FACTS ABOUT WAFFLES THAT WILL BLOW YOUR MIND

  1. Choices, choices

    There are at least 13 prominent types of waffles.

  2. Super Size Me

    The world’s largest waffle flips out the griddle at a whopping eight feet and 110 pounds.

  3. New country, new twists

    Belgium style waffles are by far the most popular around the world, but every country from the United States to Hong Kong has its own unique cultural twists.

  4. Ingredients for maximum fluff

    Peaked egg whites folded into the batter, club soda, and cornstarch can make your waffles extra fluffy.

  5. Waffle parties

    Early Americans, including Thomas Jefferson, threw waffle frolics, parties with the sole purpose of feasting on waffles. 

Why We Love National Waffle Day

  1. New shapes

    Waffles can be made into all kinds of shapes from states to floral damask patterns. We love enjoying one of our favorite foods with a new look.

  2. Savory and sweet

    We love the versatility of waffles because we can have them at every meal. With cheese, ice cream, fried chicken, savory sauces, chocolate, dipped, fried, on a stick... the choices are endless.

  3. An international delight

    A thin and crispy caramel filled stroopwafel in Germany or a hot waffle topped with three kinds of gelato in Italy? A local dive diner serving up a classic waffle breakfast or a new  up and coming cafe with waffle topped bloody marys? We love traveling, near and far, sampling as many waffle delicacies as we can. 

National Waffle Day dates

Year Date Day
2026 August 24 Monday
2027 August 24 Tuesday
2028 August 24 Thursday
2029 August 24 Friday
2030 August 24 Saturday