- Categories:
- Food & Beverage
- Tags:
- Comfort FoodDessertSweet Food
- Where:
- United States
- Date change rule:
- Every August 10
- Holiday emoji:
- 🍫
National S’mores Day arrives every August 10, calling us to gather around a campfire or firepit for this beloved treat. Originating in the U.S.A., s’mores are the perfect blend of gooey marshmallow, rich chocolate, and crisp graham cracker. Get ready to toast, assemble, and enjoy this classic summer dessert tonight!
Want to sponsor National S’mores Day? Learn how
Expected National S’mores Day Deals
As National S’mores Day approaches, expect major retailers and grocery chains to roll out promotions on essential s’mores ingredients. Look for deals on Hershey’s chocolate bars, Jet-Puffed marshmallows from Kraft Heinz, and Honey Maid graham crackers. Specialty food stores like Trader Joe’s and Whole Foods Market may feature gourmet s’mores kits or unique ingredient twists. Camping gear brands such as REI and Solo Stove often run sales on fire pits and outdoor cooking accessories. We will update this page with confirmed live deals as August 10 approaches.
Platform Guide for National S’mores Day
TikTok
Tag @www.nationaltoday.com and use #NationalSmoresDay. Film a quick tutorial on making gourmet s’mores or share a viral s’mores hack.
Tag @nationaltoday_ and use #NationalSmoresDay. Post stunning photos of your s’mores creations, from classic campfire treats to elaborate dessert bars.
Mention National Today (facebook.com/nationaltoday) and use #NationalSmoresDay. Share your favorite s’mores memories or host a virtual s’mores making party with friends.
National S’mores Day Hero
Loretta Scott Crew
History of National S’mores Day
While the origins of National S’mores Day remain unknown, s’more, the great American camping treat, has a long, delicious history. The first mention of such a treat was in the 1920s in a book of recipes published by Campfire Marshmallows, home of the original marshmallow and still in business today. At that time, the recipe was called a ‘Graham Cracker Sandwich’ and suggested the treat had already been made popular by the Boy- and Girl Scouts.
Later, in 1927, the Girl Scouts published a similar recipe in “Tramping and Trailing with the Girl Scouts” but they called it ‘some more.’ Finally, in the late ’30s to late ’50s, various recipes gave the name as we know it today, s’mores.
The ingredients for the original s’mores are: one marshmallow, milk chocolate squares, and two graham crackers. The traditional method for making s’mores is by a campfire and it’s hard to beat that experience. Part of the fun is each person searching for their own long, sturdy stick capable of holding a mound of marshmallows over the fire for toasting.
Then comes the toasting debate — how toasted do you prefer your marshmallows? Of course, this leads to a full-on psychological evaluation. Do you set your marshmallow on the fire and blow the flame out once it is burnt? Do you allow your marshmallow to hover over the flame and toast to a less than charred yet caramelized state? Do you barely get the marshmallow tan?
Whatever your preference on marshmallow toasted-ness, the end result is the same — huge smiles and full bellies. Enjoy your time today with family, friends, and the gooey goodness of s’mores!
National S’mores Day timeline
Reverend Sylvester Graham (a minister who believed in avoiding processed wheat) invents the sweet whole wheat cracker named after him in 1829.
Frederick Gunn founds the first U.S. campground, Gunnery Camp, in Washington, Connecticut.
The Girl Scouts publish “Tramping and Trailing with the Girl Scouts,” which includes a recipe for ‘some mores.’
To meet the demand for their new cookies, S’mores, the Girl Scouts select two manufacturers to make two different versions of their classic cookies.
How Businesses Can Celebrate National S’mores Day
Local businesses can celebrate National S’mores Day by offering creative twists on the classic treat. Restaurants and cafes could feature s’mores-themed desserts, milkshakes, or specialty coffee drinks. Retailers selling outdoor gear might host a ‘S’mores Station’ for customers, complete with fire pits and all the fixings. Even non-food businesses can join in by offering s’mores kits as loyalty rewards or incorporating s’mores flavors into their products, like a s’mores-scented candle.
National S’mores Day FAQs
When is National S’mores Day?
National S’mores Day 2026 falls on Monday, August 10, giving everyone a sweet start to the week for enjoying this classic campfire treat.
What are the main ingredients of a s'more?
A traditional s’more consists of three key ingredients: a toasted marshmallow, a piece of chocolate (typically a Hershey’s milk chocolate bar), and two graham cracker squares to hold it all together.
Who invented the s'more?
While the exact origin is debated, the first known recipe for s’mores, then called ‘Some More,’ appeared in the 1927 Girl Scout handbook, ‘Tramping and Trailing with the Girl Scouts,’ credited to Loretta Scott Crew.
What does 's'more' mean?
The name ‘s’more’ is a contraction of ‘some more,’ reflecting the irresistible desire for another bite of the delicious combination of toasted marshmallow, chocolate, and graham cracker.
Ways to Celebrate National S’mores Day
Go camping
The best place to be today is around a campfire, preferably in the woods with family and friends. Did you know, 50% of the marshmallows sold during the summer are toasted around the campfire? Today, raise a toasted marshmallow in honor of camping’s favorite treat.
Host a s’mores bar
Invite friends over for a night around your fire pit to enjoy a s’mores bar. Make a beautiful spread of the main ingredients but have a few surprise additions such as strawberries, raspberries, sprinkles, various chocolate chips, and chocolate sauce for drizzling. Did we mention you can buy chocolate stuffed marshmallows now? A sure-(camp)fire crowd-pleaser!
Try unique s’mores-themed foods
We live in the age of ‘limited edition flavors’ of every snack food known to man. S’mores is a wildly popular flavor so look for a few of these to sample as a tasty twist on classic treats like: muffins, cereal, cookies, candy bars, ice cream, trail mix, donuts, and granola bars. And, we’ve likely missed a few!
5 Fun Facts About S’mores
Favorite time of year to eat s’mores
While 41% of people surveyed in a recent study enjoy s’mores most during the summer, the 20% die-hards enjoy them year-round.
The best part of the process
It’s no surprise that 60% of people say roasting marshmallows is the best part of creating the perfect s’more.
A camping tradition
31% of those who have eaten s’mores have only made them over the campfire.
Have s’more fun
Over half of people surveyed in a study know of at least one alternative way of making s’mores instead of over a campfire.
A family favorite
75% of parents say they enjoy s’mores with their kids during the summer.
Social Media Tips for National S’mores Day
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