- Categories:
- Special Interest
- Tags:
- Fashion
- Where:
- United States
- Date change rule:
- Every August 10
- Holiday emoji:
- 👗
National Shapewear Day arrives every August 10, celebrating the transformative power of foundation garments. This holiday honors the ongoing advancements in shapewear, designed to provide comfort, confidence, and a smooth silhouette. Embrace your body, discover new styles, and share your favorite pieces today!
Want to sponsor National Shapewear Day? Learn how
Expected National Shapewear Day Deals
While we await official 2027 promotions to drop, history shows retailers like Spanx, Skims, and Honeylove often run special discounts on National Shapewear Day. Major department stores such as Macy’s and Nordstrom typically feature sales on their extensive lingerie and shapewear collections. Online boutiques like Knix and ThirdLove also join in, offering deals on their popular smoothing and shaping garments. Look for bundled offers or percentage-off sales on popular styles. We will update this page with confirmed live deals as August 10 approaches.
Platform Guide for National Shapewear Day
TikTok
Tag @www.nationaltoday.com and use #NationalShapewearDay. Share your favorite shapewear hacks, styling tips, or a fun ‘before and after’ video.
Tag @nationaltoday_ and use #NationalShapewearDay. Post a chic photo featuring how shapewear enhances your outfit or share your go-to brands.
Mention National Today (facebook.com/nationaltoday) and use #NationalShapewearDay. Join discussions about body positivity and the evolution of shapewear.
National Shapewear Day Hero
Sara Blakely
History of National Shapewear Day
National Shapewear day is celebrated on August 10 to show appreciation for the garments that have been giving people confidence for years. Shapewear can be dated back to the beginning of the development of clothes in civilization. Right from the Greek and Roman times, there have been archaeological drawings that show women wearing garments with the likeness of a corset. Corsets and shaping undergarments became a part of required fashion during the 16th-century. There have been many changes in fashion that followed the original corset since the time fashion trends were determined by royalty. The corset can be said to be the most notable item in a woman’s clothing.
The Shapewear worn in the 21st century has changed a lot. Modern Shapewear is not as constricting, difficult, and impractical as the shapewear worn by women in the past. Shapewear has developed to meet the needs of modern society with advanced materials being used to construct shapewear that is flexible and durable. It also now comes in many different styles and shapes that can target different parts of the body.
Some shapewear is worn to smoothen the stomach, thighs, or arms, easily making the body look good. Good shapewear provides support to the wearer. It gives women a more polished look that boosts self-confidence. Shapewear can be worn underneath most clothes, making it ideal for many different occasions.
National Shapewear Day timeline
Shapewear dates back to the times of the Mycenaean Greek.
Royals set the trend for wearing shapewear as a part of fashion.
This era was obsessed with getting a slim body with intense elastic materials.
National Shapewear Day is founded by The Pink Room.
How Businesses Can Celebrate National Shapewear Day
Local boutiques and lingerie shops can host ‘Shapewear Styling Sessions,’ offering personalized fittings and advice on finding the perfect garments for different outfits and body types. Salons and spas might partner with shapewear brands for ‘confidence-boosting’ packages, integrating styling tips with beauty treatments. Online retailers could run flash sales on popular collections and feature testimonials from diverse customers, highlighting the comfort and empowerment shapewear provides. Consider a ‘try-before-you-buy’ event to help customers discover their ideal fit.
National Shapewear Day FAQs
When is National Shapewear Day?
In 2027, National Shapewear Day will be observed on Tuesday, August 10. This mid-week celebration encourages everyone to appreciate the comfort and style shapewear offers.
How popular is shapewear?
Millions of people worldwide incorporate shapewear into their wardrobes, with market analysis showing consistent demand. The industry’s expansion is driven by innovations in comfort, fabric technology, and inclusive sizing, making it more accessible than ever.
What is the history of shapewear?
From ancient Egyptian waist cinchers to Victorian corsets and 20th-century girdles, foundation garments have always played a role in fashion. The modern shapewear era, beginning in the late 20th century, shifted focus to comfort, breathability, and targeted support for a smoother look.
What are the benefits of modern shapewear?
Today’s shapewear is engineered with advanced fabrics and ergonomic designs to provide comfort, breathability, and targeted compression. Key benefits include creating a seamless silhouette, offering gentle support, and empowering individuals to feel more confident in their outfits.
National Shapewear Day Activities
Wear shapewear
You can take part in the holiday by wearing shapewear. It makes the body smoother and appear better in clothes.
Buy shapewear
You can buy your first piece of shapewear or add it to your collection. New shapewear designs will give you the trendy look you desire.
Gift someone shapewear
You can send a gift card to a friend to purchase some shapewear or you can send the shapewear itself! They will be happy you did.
5 Interesting Facts About Shapewears
It reduces dress size
Wearing shapewear reduces dress size by about one to three sizes.
Steel Corsets
Women of the 16th century had to wear corsets made of steel which looked more like a torture device.
Shapewears increases sweating
The recent materials used in making shapewear such as neoprene increases sweating which helps in melting unnecessary fat.
It improves posture
Shapewear worn on the waist can support your back and improve posture.
A girdle at an auction
One of Marilyn Monroe's girdles was sold at an auction in 2010.
Why We Love National Shapewear Day
It creates awareness
National Shapewear Day helps to raise awareness about the garments. This can help a lot of people boost their confidence.
It provides support
The holiday provides support to the makers of shapewear. It allows them to know they are appreciated.
It leads to solutions
The holiday leads to conversations about shapewear. These conversations can in many ways lead to improvements in the garments.
Social Media Tips for National Shapewear Day
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