National Pet Bird Day – Sep. 17, 2026

National Pet Bird Day
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AwarenessPetPet Health
Where:
United States
Date change rule:
Every September 17
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National Pet Bird Day arrives every September 17, inviting us to celebrate the unique joy and companionship that pet birds bring into our lives. This day, sponsored by the Bird Enjoyment and Advantage Koalition (BEAK), promotes responsible ownership and highlights the special bond between humans and their feathered friends. Discover new ways to enrich your bird’s life, share your favorite avian moments, and learn more about these intelligent creatures.

Want to sponsor National Pet Bird Day? Learn how

Expected National Pet Bird Day Deals

While we await official 2027 promotions, history shows that pet retailers often mark National Pet Bird Day with special offers. Expect major chains like PetSmart and Petco to feature discounts on bird food, cages, toys, and accessories. Specialty stores such as Chewy and Drs. Foster & Smith (now part of PetSmart) typically offer online-exclusive deals. Brands like Kaytee and Hagen may run promotions on their premium bird seed and enrichment products. Smaller, independent pet shops might host in-store events or offer loyalty discounts. We will update this page with confirmed live deals as September 17 approaches.

Platform Guide for National Pet Bird Day

Instagram

Tag @nationaltoday_ and use #NationalPetBirdDay. Share photos and videos of your feathered friends, their antics, and their cozy habitats.

TikTok

Tag @www.nationaltoday.com and use #NationalPetBirdDay. Film your bird’s funniest moments, training tricks, or daily routines to delight fellow bird lovers.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalPetBirdDay. Share stories about your pet bird, exchange care tips, or join local bird enthusiast groups.

Social Media Tips for National Pet Bird Day

Individuals

Dedicate extra time to play with your pet bird, offer a new treat, or upgrade their favorite toy. Share a photo of your happy bird on social media using the official hashtag.

Creators

Create engaging content showcasing responsible bird care, DIY bird toy tutorials, or the unique personalities of different bird species. Collaborate with other pet creators.

Brands

Launch a 'Pet Bird of the Year' photo contest, offer special discounts on bird supplies, or partner with avian rescues for a donation matching campaign. Highlight responsible ownership.

Top Brands for National Pet Bird Day

  1. Kaytee

    Founded in 1866 in Chilton, Wisconsin, Kaytee is a leading manufacturer of pet bird food, treats, and accessories. They are known for their wide range of nutritional products tailored to different bird species, from parakeets to parrots.

  2. PetSmart

    Headquartered in Phoenix, Arizona, PetSmart is one of the largest specialty pet retailers in the United States. They offer a comprehensive selection of bird supplies, including cages, food, toys, and grooming products, alongside pet services.

  3. Hagen

    Founded in 1955 by Rolf C. Hagen, this Canadian company is a global leader in pet products. Their bird division, including brands like Living World and Vision, offers innovative cages, food, and accessories designed for bird welfare and enrichment.

  4. Lafeber Company

    Established in 1975 by Dr. T.J. Lafeber, a pioneer in avian medicine, Lafeber Company produces premium bird foods and treats. Their nutritionally balanced diets, like Avi-Cakes and Nutri-Berries, are highly respected by avian veterinarians and enthusiasts.

  5. Bird Enjoyment and Advantage Koalition (BEAK)

    BEAK is a non-profit organization dedicated to promoting the joys and benefits of bird ownership. They provide educational resources for responsible care, connect potential owners with the right bird, and sponsor National Pet Bird Day.

  6. Higgins Premium Pet Foods

    Higgins Premium Pet Foods, a family-owned business, has been crafting high-quality bird seed and gourmet diets for over 45 years. They emphasize natural ingredients, essential nutrients, and a variety of textures to appeal to diverse bird palates.

  7. Zupreem

    Founded in 1968 by a veterinarian, ZuPreem is a global leader in exotic animal nutrition, specializing in premium diets for birds. Their palatable and scientifically formulated pellets are designed to provide complete and balanced nutrition for various avian species.

National Pet Bird Day Hero

Dr. T.J. Lafeber

Dr. T.J. Lafeber (1924-2009) was a renowned avian veterinarian and a pioneer in the field of avian medicine and nutrition. He founded the Lafeber Company in 1975, developing innovative diets that revolutionized pet bird health and longevity. His work significantly advanced the understanding of avian nutritional needs and contributed to the overall well-being of pet birds worldwide, making him a true hero for feathered companions.

History of National Pet Bird Day

Keeping birds as pets goes back nearly 4000 years. The ancient Sumerians — speakers of the world’s oldest known written language — ostensibly kept pet birds as they had a word for birdcage, and we know that ancient mariners used pet birds to help them discover land (if the bird spied it they’d fly off, otherwise, they stick with the boat). Pliny the Elder wrote of the ancient Romans keeping birds as pets, and even some of Alexander the Great’s generals brought pet birds back from conquests in India during the fourth century B.C.

Pet parenting became popular among the royal courts of Europe throughout the early part of the last millenia. The famous canary was brought to the royal court in Portugal in the 1340s and they became particularly popular in the late 15th century. As new global trade routes were discovered, birds were brought in from all over the world, including the newly discovered Americas, and graced the homes of some of Europe’s most famous monarchs.

Today, there are nearly 6 million homes in America with pet birds and never has there been a better time to share in the many ways pet birds enrich our lives. Bird ownership has been cited as an excellent form of companionship (49% of Americans), stress relievers (44%), and good for improving one’s health (25%). These numbers illustrate what humans have known for thousands of years, having birds as pets can demonstrably improve your life.

National Pet Bird Day timeline

3000 BC
Sumerian for “Polly Wants a Cracker”

While we don’t have direct evidence of ancient Sumerians keeping birds as pets, their language did have a word for birdcage.

1341 AD
The Canary comes a’callin

Voyagers to the Canary islands returned with these little songsters in tow and they quickly became the squawk of the royal courts of Europe.

1800s and early 1900s
Presidential Parrots

Pet bird parenting wasn’t only for monarchs. Presidents Andrew Jackson, Ulysses S. Grant, William McKinley, Theodore Roosevelt, and Calvin Coolidge were all proud parrot parents.

2016
BEAK takes flight for responsible pet bird ownership

BEAK was formed to promote responsible treatment of pet birds and in 2016 launched a campaign dedicated to “sharing the joys and benefits of birds as pets” and educating the public on responsible care.

How Businesses Can Celebrate National Pet Bird Day

Local pet stores can host ‘Meet the Birds’ events, offering educational sessions on bird care and nutrition. Veterinary clinics might provide discounted wellness checks for avian patients or host Q&A sessions with an avian vet. Groomers could offer special rates on wing trims or beak filing. Pet product brands can run social media contests encouraging owners to share photos of their birds, offering prizes of new toys or food. Restaurants with pet-friendly patios could even offer bird-themed specials.

National Pet Bird Day FAQs

When is National Pet Bird Day?

National Pet Bird Day 2026 falls on Thursday, September 17. It’s the perfect mid-week opportunity to celebrate the unique bond with your feathered companion.

How many households own pet birds in the U.S.?

According to the American Pet Products Association (APPA), approximately 6 million American households own pet birds. These feathered companions are cherished family members across the nation.

What are the most popular types of pet birds?

Popular pet bird species include parakeets (budgerigars), cockatiels, conures, African Grey Parrots, and finches. Each species offers unique personalities and care requirements, appealing to a wide range of bird enthusiasts.

Is National Pet Bird Day officially recognized?

National Pet Bird Day is sponsored annually by the Bird Enjoyment and Advantage Koalition (BEAK), an organization dedicated to promoting responsible bird ownership. While not a federal holiday, it’s widely observed within the pet community.

National Pet Bird Day Activities

  1. Spoil your pet bird just a little

    Maybe you want to give them a little extra treats, or a new toy. Perhaps they get a little more time outside of the cage to wander or even just a few extra cuddles. Really, there’s no wrong way to spoil your pet bird, but NPB day is the best day to do it.

  2. Share your love with others

    There are many ways to profess how much you love being a pet bird parent. Share pictures or video on social media, talk about your own personal pet bird parenting story, or support your local bird store or rescue.

  3. Consider being a pet bird parent

    If you have been considering bringing a pet bird into your home, today is the perfect day to learn a little bit more about the right bird for your lifestyle and maybe even start your journey toward bringing home a feathered friend. What better way to celebrate National Pet Bird Day than to make it the day you decided on opening your home to a pet bird?

Why We Love National Pet Bird Day

  1. It Gives Us Something to Squawk About

    Bird parents love to talk about their feathered friends and National Pet Bird Day is the perfect day to do it. But they aren’t just talking to other bird lovers. The holiday is an excellent opportunity to convince someone on the fence to become a pet bird parent.

  2. It promotes responsible pet bird ownership

    Like any pet ownership, there are ways to do it responsibly. National Pet Bird Day highlights those best practices to ensure that your pet bird stays healthy and vibrant for a very long time.

  3. It’s a chance to pamper our parakeets

    National Pet Bird Day is an opportunity to show our pet birds a little more love than we normally do, like we needed a reason. They bring us so much joy, fun, and companionship throughout the year, it is nice to have a dedicated day to celebrate everything they do for us.

National Pet Bird Day dates

Year Date Day
2026 September 17 Thursday
2027 September 17 Friday
2028 September 17 Sunday
2029 September 17 Monday
2030 September 17 Tuesday