Time's Up Day – Sep. 17, 2026

Time's Up Day
Categories:
Tags:
AwarenessLove
Where:
United States
Date change rule:
Every September 17
Holiday emoji:
🤝

Time’s Up Day arrives every September 17, urging us to be the bigger person and mend strained relationships. Take this opportunity to reach out, apologize, and rebuild connections that may have drifted apart over disagreements. Don’t let pride stand in the way of reconciliation.

Want to sponsor Time's Up Day? Learn how

Expected Time's Up Day Deals

Time’s Up Day, a cause-oriented observance, focuses on fostering reconciliation rather than commercial deals. Instead, look for resources from organizations like The Gottman Institute or Psychology Today offering guidance on conflict resolution and relationship repair. Many mental health platforms, such as BetterHelp, may highlight services related to communication and forgiveness. Consider supporting local counseling services or community mediation centers that help individuals and families navigate disagreements. We encourage visiting reputable mental health and relationship advice websites for actionable steps to make amends and strengthen bonds.

Platform Guide for Time's Up Day

Instagram

Tag @nationaltoday_ and use #TimesUpDay. Share stories of reconciliation or tips for effective communication to inspire others.

X/Twitter

Mention @NatlToday and use #TimesUpDay. Tweet about the importance of forgiveness and share resources for mending relationships.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #TimesUpDay. Post a call to action for friends to reach out to someone they’ve lost touch with.

Social Media Tips for Time's Up Day

Individuals

Reflect on any unresolved conflicts and take the initiative to reach out, apologize, or offer an olive branch to someone important in your life.

Creators

Produce content (videos, blog posts) sharing personal stories of reconciliation, offering advice on difficult conversations, or highlighting the benefits of forgiveness.

Brands

Launch a campaign promoting healthy communication or offering resources for conflict resolution. Partner with mental health organizations to provide support.

Organizations & Brands for Time's Up Day

  1. The Gottman Institute

    Founded by Drs. John and Julie Gottman, this institute is renowned for its research-based approach to relationship health. They offer workshops, books, and resources to help couples and individuals build stronger connections.

  2. Psychology Today

    Established in 1967, Psychology Today is a leading online platform providing articles, expert advice, and a comprehensive directory for finding therapists and counselors. It serves as a vital resource for mental health and relationship guidance.

  3. BetterHelp

    Founded in 2013, BetterHelp is one of the largest online counseling platforms, connecting users with licensed therapists for mental health support. They offer accessible and affordable therapy for a wide range of issues, including relationship challenges.

  4. Relate

    A UK-based charity founded in 1938, Relate provides relationship counseling, sex therapy, and family counseling services. They aim to help people of all ages and backgrounds build stronger and healthier relationships.

  5. National Conflict Resolution Center

    Established in 1983 in San Diego, the NCRC is a non-profit organization dedicated to resolving conflict and fostering civility. They provide mediation services, training, and educational programs to individuals, organizations, and communities.

  6. Headspace

    Founded in 2010 by Andy Puddicombe and Rich Pierson, Headspace is a popular mindfulness and meditation app. It helps users manage stress, improve focus, and develop emotional resilience, which can be crucial for healthy relationships.

  7. OurRelationship

    Developed by the University of Denver, OurRelationship is an online program designed to help couples improve communication, manage conflict, and strengthen their bond. It offers evidence-based tools and exercises for relationship enhancement.

Time's Up Day Hero

Carl Rogers

Carl Rogers (1902–1987) was an influential American psychologist and one of the founders of the humanistic approach to psychology. He developed client-centered therapy, emphasizing empathy, unconditional positive regard, and congruence as essential for personal growth and healthy interpersonal relationships. His work profoundly impacted how we understand communication and reconciliation.

History of Time's Up Day

This holiday is a copyrighted holiday that was created by Thomas and Ruth Roy of Wellcat Holidays. Wellcat Holidays was born back in the late 1980s when Tom stumbled upon a form at the back of Chase’s Calendar of Events that allowed for the submission of new “holidays.” An intrigued Tom submitted an entry which was later published spiraling him into becoming a serial Holiday Creator.

Time’s Up Day was created among other holidays to mark the presence of differences and disagreements in our life, but also encourage us to make amends and move past them. Life is too short to be on bad terms with a friend, parent, child, colleague, or someone who used to be one of your close acquaintances, especially if they are important to you.

Although, there are times when one has to gain a bit of distance from negative feelings and also give a little time before settling disputes. This is needed in order to acknowledge and understand the impact of negative feelings such as annoyance, anger, and discomfort in determining exactly what is wrong and how to set things right again.

At the end of the day, no matter how far apart you have grown, a little act of kindness on this day can break down pride and do away with hurt feelings. When you sincerely make amends, you acknowledge and align your values to your actions by admitting wrongdoing and then living by it.

Time's Up Day timeline

1948
Dasslers Brothers Feud

The feud inspires the creation of Puma and Adidas, two of the biggest shoe companies.

1989
Ann Landers Column

The famous columnist also known for her rivalry with her twin-sister suggests that a day be put aside as Reconciliation Day

1996
Music Feuds Become Intense

Biggie Smalls and Tupac Shakur are both gunned down due to a hip-hop community feud.

2008
The Internet of Conflicts

An abundance of social media platforms equips people with a negative response to opposing opinions.

How Businesses Can Celebrate Time's Up Day

Local businesses can support Time’s Up Day by promoting healthy communication within their teams and offering resources for conflict resolution. Wellness centers might host workshops on mindfulness and emotional intelligence, while bookstores could feature titles on relationship repair and forgiveness. Companies could also encourage employees to use an allocated ‘reconciliation hour’ to reach out to a friend or family member, fostering a culture of understanding and empathy.

Time's Up Day FAQs

When is Time's Up Day?

Time’s Up Day 2026 is observed on Thursday, September 17. It’s a dedicated day to encourage individuals to resolve past disagreements and make amends.

How many people experience relationship conflict?

Relationship conflict is a universal experience, with studies suggesting nearly all individuals encounter disagreements in their personal connections. A 2020 survey by the American Psychological Association found that a significant percentage of adults reported increased relationship stress.

What are the benefits of making amends?

Making amends offers numerous benefits, including reduced stress, improved mental well-being, and stronger social bonds. It can lead to personal growth, a sense of peace, and the restoration of valuable relationships that may have been damaged by conflict.

What is the difference between an apology and making amends?

An apology is an expression of regret for wrongdoing, while making amends is a broader process that often includes an apology but also involves taking action to repair harm and rebuild trust. Making amends demonstrates a commitment to change behavior.

How to Observe Time's Up Day

  1. Look beyond the incident and reach out

    If you are currently upset about what someone did or says to offend you, reach out and have a conversation about it with them. Give them an opportunity to apologize and give yourself the joy of closure.

  2. Encourage people who are feuding to make up

    We usually tend to witness when individuals we know are not on speaking terms, most times people do not like meddling and thus allow the feud to stew. To celebrate this day, encourage them to tell each other how they feel, but do not force them to reconcile if they are not ready.

  3. Show appreciation to the people in your life

    No man is an island and everyone needs a support system of family, friends, colleagues, or acquaintances. Use this day to appreciate the people in your life by telling them how much you value their presence in your life.

5 Famous Feuds In History

  1. It killed Hamilton

    The hatred between Alexander Hamilton and Aaron Burr led to a duel that ended in the death of Hamilton.

  2. It was resolved through marriage

    The War of the Roses ended when Lancastrian Henry VII married Elizabeth of York.

  3. It wrecked a career

    The feud between Tonya Harding and Nancy Kerrigan ended with Harding being barred from ice skating.

  4. It never ends

    Conflict and disagreements will continue to exist as long as man exists.

  5. It is being masked under cyberbullying

    With the internet, disagreements are transcending to cyberbullying and all forms of psychological manipulation.

Why we love Time’s Up Day

  1. It gives an opportunity to make amends

    We have all at one point stalled an apology due to guilt. Time’s Up Day gives us an “excuse” to apologize to those we have wronged without feeling overly guilty.

  2. It creates a healthier environment

    A peaceful environment is the best for productivity. Being caught up in the middle of a conflict is quite draining, and we love this initiative to help the people around us clear up their misunderstandings for the sake of our mental health.

  3. It teaches understanding and conflict resolution

    Two individuals will never agree with one another all the time. It doesn’t matter their relationship or understanding they have among themselves, some problems will arise and it is better to understand how to handle situations like that rather than avoiding and running away from them.

Time's Up Day dates

Year Date Day
2026 September 17 Thursday
2027 September 17 Friday
2028 September 17 Sunday
2029 September 17 Monday
2030 September 17 Tuesday