National Chocolate Covered Raisin Day – March 24, 2027

National Chocolate Covered Raisin Day
Categories:
Tags:
DessertFood
Where:
United States
Date change rule:
Every March 24
Holiday emoji:
🍫🍇

National Chocolate Covered Raisin Day arrives every March 24, inviting everyone to celebrate this beloved vintage candy. This delicious combination of sweet chocolate and chewy dried grapes has been a favorite for generations. Indulge in a handful, try a new recipe, or share them with friends to mark the occasion!

Want to sponsor National Chocolate Covered Raisin Day? Learn how

Expected National Chocolate Covered Raisin Day Deals

While we await official 2027 promotions, history suggests that National Chocolate Covered Raisin Day often brings sweet deals from candy retailers and grocery stores. Look for discounts on classic brands like Raisinets and other bulk chocolate-covered fruits at major retailers such as Walmart, Target, and Kroger. Specialty candy shops like See’s Candies or local chocolatiers might offer unique variations or limited-time bundles. Online candy stores such as CandyStore.com could feature special pricing on bulk orders. Don’t forget to check cinema concession stands, as chocolate-covered raisins are a movie-going staple. We will update this page with confirmed live deals as March 24 approaches.

Platform Guide for National Chocolate Covered Raisin Day

Instagram

Tag @nationaltoday_ and use #ChocolateCoveredRaisinDay. Share photos of your favorite chocolate-covered raisin treats or creative ways to enjoy them.

TikTok

Tag @www.nationaltoday.com and use #ChocolateCoveredRaisinDay. Film a quick video reviewing different brands or making your own chocolate-covered raisins at home.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #ChocolateCoveredRaisinDay. Ask your community to share their fondest memories associated with this classic candy.

Social Media Tips for National Chocolate Covered Raisin Day

Individuals

Treat yourself to a box of chocolate-covered raisins during a movie night, or experiment by adding them to your favorite trail mix for an extra burst of sweetness.

Creators

Create engaging content comparing homemade chocolate-covered raisins to store-bought versions, or develop a unique dessert recipe featuring them as a key ingredient.

Brands

Candy brands can run a 'Share Your Sweet Moment' contest, encouraging customers to post photos with their products for a chance to win a year's supply of treats.

Top Brands for National Chocolate Covered Raisin Day

  1. Raisinets

    Introduced in 1927 by the Blumenthal Chocolate Company, Raisinets are one of the most iconic brands of chocolate-covered raisins. Now owned by Nestlé, they remain a popular movie theater candy and snack.

  2. Dreyer's Grand Ice Cream

    While primarily an ice cream company, Dreyer's (known as Edy's in the East) often incorporates chocolate-covered raisins into its various flavors, particularly in trail mix or rocky road varieties, reflecting the candy's versatility.

  3. Ghirardelli Chocolate Company

    Founded in 1852 in San Francisco, Ghirardelli is one of America's oldest chocolate makers. Known for its premium chocolate, they produce high-quality chocolate-covered fruits, including gourmet chocolate-covered raisins, often found in specialty stores.

  4. Sun-Maid Growers of California

    Established in 1912, Sun-Maid is the world's largest producer of raisins and other dried fruits. While not a chocolate company, their raisins are the primary ingredient, making them an essential part of the chocolate-covered raisin industry.

  5. Trader Joe's

    Founded in 1967 in Pasadena, California, Trader Joe's is known for its unique and affordable private-label products. They offer a popular line of chocolate-covered raisins, often featuring dark chocolate and organic ingredients.

  6. See's Candies

    Founded in 1921 by Charles See, Mary See, and Don See in Los Angeles, See's Candies is famous for its high-quality chocolates and confections. They offer exquisite chocolate-covered raisins as part of their diverse selection of treats.

  7. Hershey's

    The Hershey Company, founded by Milton S. Hershey in 1894, is one of the largest chocolate manufacturers globally. While they don't have a dedicated chocolate-covered raisin product, their chocolate is often used by other brands and home bakers to create this classic candy.

National Chocolate Covered Raisin Day Hero

Milton S. Hershey

Milton S. Hershey (1857–1945) was an American confectioner and philanthropist who founded the Hershey Chocolate Company and the 'chocolate town' of Hershey, Pennsylvania. His innovations in mass-producing chocolate made it accessible to the general public, paving the way for countless chocolate confections, including chocolate-covered raisins, to become household staples. Hershey's legacy transformed the American candy industry.

History of National Chocolate Covered Raisin Day

Raisinets, the most widely known name for chocolate covered raisins, were born in 1927 at the Blumenthal Brothers Chocolate Company in Philadelphia, Pennsylvania. They and other candies produced by the Blumenthal Brothers grew in popularity as a snack of choice in movie theaters across America during this time.

 Nestle Corporation acquired the Raisinets, Goobers and SnoCaps brands in 1984 but have since sold those and other brands to Ferraro Group where Raisinets are still made in the USA under the Ferrara Candy Group. Of course, Raisinets is not the only brand of chocolate covered raisins in the world. Many other labels sell chocolate covered raisins with their own twists and flavors.

 Social media encourages creativity around any and every food known to man. Chocolate covered raisins are no exception. There are endless recipes for desserts, trail mixes, and granolas with amazing ideas for charcuterie boards. One simple but irresistible idea – raspberries stuffed with chocolate covered raisins.  Brilliant!

 Read on for more fun facts and entertaining ideas using chocolate covered raisins.

National Chocolate Covered Raisin Day timeline

2010
Create your own board

With the introduction of Pinterest, you can create a board dedicated to your favorite obsessions. There are some pretty cool ideas for chocolate covered raisins out there.

1968
Trail mix favorite

Legend has it that trail mix was first created in California by two surfers looking for an energizing snack in 1968; since then, trail mix mojo has definitely skyrocketed with the addition of chocolate covered raisins.

1926
Raisinets are born

The delicious chocolate-covered treats are invented and first introduced.

1900 BC
Chocolate drinks enjoyed

The first indications of chocolate were found in Mexico from a vessel used for cacao drinks.

National Chocolate Covered Raisin Day FAQs

When is National Chocolate Covered Raisin Day?

In 2027, National Chocolate Covered Raisin Day is observed on Wednesday, March 24. Mark your calendars to celebrate this classic candy with a delightful snack.

How popular are chocolate-covered raisins?

Despite newer candy trends, chocolate-covered raisins continue to hold a significant place in the confectionery market. Their unique texture and flavor profile ensure they remain a beloved choice for many snackers and moviegoers in 2027.

What are the health benefits of chocolate-covered raisins?

The combination of fruit and chocolate provides a small boost of antioxidants and energy. Raisins contribute natural sugars and some vitamins, and the chocolate offers a mood-enhancing effect. Enjoy them as an occasional indulgence rather than a health food.

What's the history of chocolate-covered raisins?

The concept of coating fruit in chocolate dates back much further, but the commercialization of chocolate-covered raisins as a distinct candy took off in the 1920s. This era saw them become a staple in candy stores and movie theaters, a tradition that continues today.

National Chocolate Covered Raisin Day Activities

  1. Make your own

    A fun activity for kids and adults alike is to make chocolate covered raisins in a crockpot. Heat 12 ounces of milk chocolate and 2 ounces of white chocolate on low in a small crock pot for 30 minutes. Stir the melted chocolates well before adding 8 ounces of raisins. Using a teaspoon, remove the chocolate covered raisins onto a baking sheet lined with wax paper. Allow to cool. Enjoy!!

  2. Visit a candy museum near you

    Did you know there are candy museums throughout America? Check out Candytopia for three locations open year-round and traveling pop up museums visiting new cities every year. If you happen to be near Orlando, Florida, you could also stop by the Chocolate Museum & Café. Sure, you can consider this educational!

  3. Surprise a friend

    Oatmeal raisin cookies often get a bad rap but what if you used chocolate covered raisins instead of plain ones in your next batch? O yeah!! Take a batch to your friend or bring them to a party and watch the pleasantly surprised looks on their faces

5 Fun Facts About Raisinets

  1. ​Good ROI

    ​When Raisinets were first sold in movie theaters, theaters bought them for $01.25 (yes, 1.25 cents) per box and sold them for a nickel. That’s a pretty good return on investment!

  2. ​It takes a special grape

    There is only one type of grape used to make Raisinets: Thompson Seedless grapes grown in California.

  3. ​Millions made every day

    With the efficiency of today’s mass production, one batch makes almost one million Raisinets. That’s over 21 million made each day!

  4. ​Polished in production

    Perhaps you’ve noticed how shiny those little Raisinets are as you are reaching in and out of that yellow box; the shine comes from the polishing during the production process.

  5. They are gluten-free

    ​Not only are Raisinets healthier than many other candy options, they can also be found on the gluten-free menu!

Why We Love National Chocolate Covered Raisin Day

  1. They make a great gift

    For people who only splurge on chocolate covered raisins at the movie theater, this delightful snack can be a great hostess gift, Valentine’s Day gift, office party addition or thoughtful gift for any other occasion that calls for something simple but universally loved.

  2. Raisinets are made in the USA

    It’s always nice to find a produce 100% made in the USA. Raisinets it that bill so not only can you feel good about eating a healthier snack option, you are basically a good patriot to boot!

  3. They’re a perfect movie partner

    The love affair between movies and Raisinets has stood the test of time with no indication of it waning. Even with movie nights at home, there are fewer things better than a box of chocolate covered raisins; unless, of course, you mix them with your freshly popped popcorn!

National Chocolate Covered Raisin Day dates

Year Date Day
2027 March 24 Wednesday
2028 March 24 Friday
2029 March 24 Saturday
2030 March 24 Sunday
2031 March 24 Monday