National Chocolate Cake Day – Jan. 27, 2027

National Chocolate Cake Day
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ChocolateDessertFood
Where:
United States
Date change rule:
Every January 27
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National Chocolate Cake Day invites everyone to indulge in the rich, decadent dessert every January 27. From classic fudgy layers to molten lava creations, this day is a delicious excuse to bake, share, and savor your favorite chocolate cake. Gather friends and family, try a new recipe, or visit a local bakery to celebrate.

Want to sponsor National Chocolate Cake Day? Learn how

Expected National Chocolate Cake Day Deals

While we wait for official 2027 promotions to drop, history shows National Chocolate Cake Day often brings sweet deals. Expect major bakeries like Nothing Bundt Cakes and Portillo’s to offer discounts on chocolate cake slices or whole cakes. Grocery stores such as Kroger and Whole Foods Market may feature sales on baking ingredients like Hershey’s cocoa powder or Ghirardelli chocolate chips. Local cafes and patisseries will likely have special chocolate cake creations. Even fast-casual restaurants like Chili’s or Applebee’s might include a free chocolate dessert with an entree purchase. We will update this page with confirmed live deals as January 27 approaches.

Platform Guide for National Chocolate Cake Day

TikTok

Tag @www.nationaltoday.com and use #NationalChocolateCakeDay. Film a ‘bake-with-me’ video showcasing a decadent chocolate cake recipe.

Instagram

Tag @nationaltoday_ and use #ChocolateCakeDay. Share a visually stunning photo of your favorite chocolate cake creation or indulgence.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalChocolateCakeDay. Ask your community to share their go-to chocolate cake recipes.

Social Media Tips for National Chocolate Cake Day

Individuals

Bake your favorite chocolate cake recipe at home or treat yourself to a slice from a local bakery. Share a photo of your indulgence and tag a friend to challenge them to celebrate.

Creators

Document a 'chocolate cake taste test' of different brands or local bakeries. Create a short tutorial on making a complex chocolate cake frosting or filling.

Brands

Run a 'best chocolate cake photo' contest, inviting followers to share pictures of their creations for a chance to win a prize. Offer a special discount on chocolate-themed products or ingredients.

Top Brands for National Chocolate Cake Day

  1. Ghirardelli

    Founded in 1852 in San Francisco, Ghirardelli is one of America's oldest chocolate companies. Known for its premium chocolate squares, baking products, and rich cocoa, it's a staple for any serious chocolate cake baker.

  2. Hershey's

    Established by Milton Hershey in 1894, The Hershey Company is a global leader in chocolate and confectionery. Its iconic cocoa powder and chocolate bars are fundamental ingredients in countless classic chocolate cake recipes across the country.

  3. Duncan Hines

    Named after a famous food critic, Duncan Hines began offering cake mixes in the late 1940s. Its convenient and popular chocolate cake mixes have made home baking accessible and delicious for generations of families.

  4. Betty Crocker

    A fictional persona created by General Mills in 1921, Betty Crocker became a trusted source for home baking advice and recipes. Her brand of chocolate cake mixes and frostings are household favorites, simplifying the art of baking.

  5. Starbucks

    Founded in Seattle in 1971, Starbucks is the world's largest coffeehouse chain. Beyond coffee, they offer a variety of baked goods, often including rich chocolate cakes and brownies, making them a popular stop for a sweet treat.

  6. The Cheesecake Factory

    Opening its first full-service restaurant in Beverly Hills in 1978, The Cheesecake Factory is renowned for its extensive menu and generous portions, especially its wide array of decadent cheesecakes and chocolate desserts, including various chocolate cakes.

  7. Sprinkles Cupcakes

    Credited with igniting the gourmet cupcake trend, Sprinkles Cupcakes opened in Beverly Hills in 2005. They are famous for their freshly baked cupcakes, including popular chocolate varieties like their Dark Chocolate and Red Velvet, available from their signature cupcake ATMs.

National Chocolate Cake Day Hero

Franz Sacher

Franz Sacher was an Austrian confectioner credited with inventing the famous Sacher Torte in 1832. While a young apprentice, he created the chocolate cake for Prince Metternich, laying the groundwork for one of the world's most iconic and influential chocolate desserts. His creation set a high standard for rich, elegant chocolate cakes.

National Chocolate Cake Day timeline

1764
Behold, My Greatest Invention

Dr. James Baker discovers how to create chocolate by grinding up cacoa beans.

1879
Conching Chocolate

The process of conching was developed by Rodolphe Lindt to make chocolate smoother and silkier.

1930s
Cake Mixes

The Duff Company of Pittsburgh introduced Devil’s food chocolate cake mixes.

1947
The Queen of Cakes

Betty Crocker launched their first series of dry cake mixes.

1990s
Molten Pool of Chocolate Bliss

Molten Lava cakes with liquid chocolate centers became popular.

How Businesses Can Celebrate National Chocolate Cake Day

Local bakeries and cafes can celebrate National Chocolate Cake Day by offering limited-edition chocolate cake flavors or discounts on popular slices. Restaurants might feature a special chocolate dessert menu or a complimentary mini chocolate cake with dinner. Cooking schools could host chocolate cake baking classes, while grocery stores can create eye-catching displays of chocolate baking ingredients and pre-made cakes to inspire home bakers.

National Chocolate Cake Day - Survey Results

Data gathered by a top NYC Marketing Agency:

 

National Chocolate Cake Day FAQs

When is National Chocolate Cake Day?

In 2027, National Chocolate Cake Day is observed on a Wednesday, January 27. This annual celebration provides another opportunity to enjoy a slice of your favorite chocolatey goodness.

How popular is chocolate cake in the United States?

Across America, chocolate cake remains a perennial favorite, with sales of chocolate desserts, including cakes, contributing significantly to the multi-billion dollar baking industry each year.

What are some popular types of chocolate cake?

Beyond the classics, red velvet cake (often considered a chocolate cake variation), flourless chocolate cake, and chocolate mousse cake are widely enjoyed. Many home bakers also experiment with unique fillings and frostings.

What is the history of chocolate cake?

The first true chocolate cake is often credited to American bakers in the late 1800s, with companies like Baker’s Chocolate and Hershey’s popularizing recipes. The Sacher Torte, created in Austria in 1832, is another early and influential chocolate cake.

National Chocolate Cake Day Activities

  1. Get Creative

    Ever heard of lavender-infused truffle or a Mexican chili chocolate? Bring out your inner gourmet chef and incorporate an exciting ingredient in your next chocolate cake.

  2. Become the Next Cake Boss

    Take a baking class to flex your chocolate cake "muscles" for an enlightening culinary experience. Bring a friend or loved one as your chocolate sous chef and bake your way to chocolatey goodness.

  3. Indulge In Your Cheat Day

    Indulge in your guilty pleasure by making a trip to your local bakery or restaurant that serves your favorite chocolate cake.

Why We Love National Chocolate Cake Day

  1. It's the Most Memorable Baked Good

    We can all reflect on past birthday celebrations and reminisce about an epic cake being present. Cake and chocolate are ingrained into American culture as natural symbols of love and celebration. No matter how you slice it, a chocolate cake might be the most memorable guest of the party.

  2. It's Just The Right Chemistry

    Cake evolved from early leavened breads, which were sweetened with natural ingredients like honey, fruit, and nuts and then expanded to include ingredients like vanilla and chocolate. Its simple combination of ingredients, most notably chocolate, work harmoniously to trigger our brain's natural production of opiates, which help alleviate pain and increase our positive feeling of well-being. It's clearly the perfect combination of both simple and sweet.

  3. It Leaves Us Smitten

    Chocolate triggers the release of serotonin and endorphins, which are neurotransmitters for happiness and pleasure. It also contains phenylethylamine, which elevates our mood when feel happiness or love. Who knew getting emotional over chocolate was so natural?

National Chocolate Cake Day dates

Year Date Day
2027 January 27 Wednesday
2028 January 27 Thursday
2029 January 27 Saturday
2030 January 27 Sunday
2031 January 27 Monday