National Bunny Day – Sep. 26, 2026

National Bunny Day
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Fourth Saturday of September
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National Bunny Day hops into action every fourth Saturday of September, championing the welfare and unique contributions of pet rabbits. This day urges you to learn about responsible rabbit care, consider adopting a rescued bunny, and support organizations dedicated to their well-being. Join the movement to ensure every bunny lives a happy, healthy life.

Want to sponsor National Bunny Day? Learn how

Expected National Bunny Day Deals

On National Bunny Day, the focus shifts from commercial sales to supporting rabbit welfare through donations, adoption drives, and educational initiatives. Organizations like the House Rabbit Society often host events, including fundraisers and adoption fairs, encouraging community involvement. Pet supply retailers such as PetSmart and Petco may partner with local shelters for donation drives or offer discounts on essential rabbit care items like hay, pellets, and enrichment toys. Specialty brands like Oxbow Animal Health and Small Pet Select frequently highlight their high-quality products crucial for a rabbit’s diet and health. We will update this page with confirmed live events and support opportunities as September 26 approaches.

Platform Guide for National Bunny Day

Instagram

Tag @nationaltoday_ and use #NationalBunnyDay. Share heartwarming photos or videos of your pet rabbit, or highlight local rescue efforts and available bunnies for adoption.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalBunnyDay. Join community groups dedicated to rabbit care, share educational resources, or promote a local shelter’s adoption event.

X/Twitter

Mention @NatlToday and use #NationalBunnyDay. Tweet facts about rabbit care, retweet urgent adoption pleas, or share links to reputable rabbit welfare organizations.

Social Media Tips for National Bunny Day

Individuals

Spend quality time with your pet rabbit, ensuring they have a clean, spacious environment and plenty of fresh hay. Consider making a small donation to a local rabbit rescue.

Creators

Produce content showcasing responsible rabbit ownership, debunking common myths, or highlighting the unique personalities of rescued bunnies. Partner with a local shelter to feature their adoptable rabbits.

Brands

Run a campaign to donate a portion of sales from rabbit-related products to a recognized rabbit welfare organization. Host an educational webinar on proper rabbit nutrition and care.

Organizations & Brands for National Bunny Day

  1. House Rabbit Society

    Founded in 1989 by Mary E. Williams, the House Rabbit Society is a national nonprofit dedicated to the rescue, adoption, and welfare of domestic rabbits. They provide education on rabbit care and advocate against animal cruelty, operating through a network of chapters and foster homes.

  2. PetSmart

    One of the largest pet retailers, PetSmart, founded in 1986, offers a wide range of pet supplies, including food, habitats, and accessories for rabbits. They frequently partner with local animal welfare organizations for adoption events and donation drives, supporting various pet species.

  3. Petco

    Established in 1965, Petco is a leading pet health and wellness company. They provide essential supplies for small animals, including rabbits, and are committed to animal welfare. Petco often collaborates with local shelters to facilitate adoptions and raise awareness for pet care.

  4. Oxbow Animal Health

    Founded in 1980 by John Miller, Oxbow Animal Health specializes in premium nutrition and care products for small animals, including rabbits. Their products, such as hay, fortified foods, and supplements, are formulated to support the specific dietary needs and overall health of these pets.

  5. Best Friends Animal Society

    A prominent animal welfare organization founded in 1984, Best Friends Animal Society operates the nation's largest no-kill sanctuary for companion animals. They advocate for a future where no pet is killed in shelters, and their work includes extensive programs for rabbit rescue and adoption.

  6. Chewy

    An online retailer for pet food and products, Chewy was founded in 2011 and has become a go-to source for pet owners. They offer a vast selection of rabbit supplies and frequently support animal rescue organizations through various initiatives, including product donations.

  7. Small Pet Select

    Small Pet Select is a family-owned company dedicated to providing fresh, high-quality hay and other natural products for small pets like rabbits. Founded on the principle of delivering farm-fresh ingredients, they emphasize the importance of diet for the health and happiness of bunnies.

National Bunny Day Hero

Mary E. Williams

Mary E. Williams is the visionary founder of the House Rabbit Society (HRS), established in 1989. Recognizing the unique needs and often misunderstood nature of domestic rabbits, Williams pioneered an organization dedicated to their welfare, rescue, and education. Her work transformed how many view rabbits, advocating for them as intelligent and sensitive companion animals. Through HRS, she established guidelines for proper care, facilitated countless adoptions, and raised global awareness about rabbit husbandry, leaving an indelible mark on the small animal welfare movement.

National Bunny Day timeline

​1200
Rabbits as pets​

Normans bring the first rabbits to Britain and establish them as pets.​

1910
Association of rabbit owners​

A national rabbit association dedicated to all breeds was launched.

1916
White rabbit breed

​A breeder in California's actually responsible for the classic New Zealand White breed. They are are exceptionally calm and docile rabbits.

How Businesses Can Celebrate National Bunny Day

Local pet stores, veterinary clinics, and animal shelters can play a vital role in celebrating National Bunny Day. Pet stores can host educational workshops on proper rabbit care, offering discounts on essential supplies like hay, spacious enclosures, and enrichment toys. Veterinary clinics can provide free or discounted wellness checks for rabbits, emphasizing preventative care. Animal shelters should organize adoption events, showcasing their adoptable bunnies and sharing success stories to encourage fostering and adoption. Partnering with local rabbit rescues for joint awareness campaigns can amplify their message.

National Bunny Day FAQs

When is National Bunny Day?

National Bunny Day 2026 falls on Saturday, September 26, encouraging a weekend of advocacy and appreciation for pet rabbits. It’s the perfect time to engage with local rescue efforts.

How many rabbits are kept as pets?

Estimates suggest there are approximately 6.7 million pet rabbits in the United States, making them the third most popular companion animal after dogs and cats. This highlights their significant presence in many households.

What is the House Rabbit Society?

The House Rabbit Society (HRS) is a non-profit organization dedicated to the rescue, care, and adoption of domestic rabbits. Founded in 1989, it provides extensive educational resources on rabbit husbandry and health.

Are rabbits good pets?

Rabbits can make excellent pets for individuals and families who understand their unique needs. They are intelligent, social, and can be litter-trained, offering quiet companionship and forming strong bonds with their owners.

National Bunny Day Activities

  1. Adopt a pet rabbit

    Many animal shelters offer opportunities to adopt pet rabbits. Do some research about local shelters and find out if there's are rabbits available for adoption.

  2. Learn about rabbit welfare

    Rabbits have welfare needs distinct from other domestic animals. Study up on things like diet — as well as the best ways to create a healthy environment.

  3. Contact your local shelter

    See if you can volunteer or make a donation. Even if you're not in a position to adopt you can still interact with them.

5 Rabbits We Love

  1. ​Bugs Bunny

    Bugs is a much-loved character and most well known for his antics with the Roadrunner.​

  2. Roger Rabbit

    Roger's suspected in the murder of a famous Hollywood film producer (and owner of Toontown) in Disney's 1988 smash "Who Framed Roger Rabbit?"

  3. ​Peter Rabbit

    Peter enjoys spending his days in a vegetable garden. What rabbit wouldn't?​

  4. ​The Velveteen Rabbit

    ​A toy rabbit who becomes real through the love given to him by his owner.

  5. ​White Rabbit

    Famous waistcoat-wearing rabbit featured in Lewis Carroll's "Alice's Adventures in Wonderland."​

Why We Love National Bunny Day

  1. Rabbits are cute

    Who doesn't love rabbits? From Bugs Bunny to the Energizer Bunny, rabbits have a long history in our culture. They also make great pets.

  2. Rabbits need a good environment

    Pet rabbits need to be properly cared for and live in a safe environment. National Bunny Day helps us remember that rabbits are on a par with other domestics pets such as cats and dogs.

  3. Rabbits need our help

    Not all rabbits are safe. National Bunny Day seeks to educate the public about rabbit hunting, medical experimentation, and product testing.

National Bunny Day dates

Year Date Day
2025 September 27 Saturday
2026 September 26 Saturday