National Scarf Day – September 27, 2026

National Scarf Day
Categories:
Tags:
AppreciationFashion
Where:
United States
Date change rule:
Every September 27
Holiday emoji:
🧣

National Scarf Day wraps up the fashion calendar every September 27, celebrating the timeless appeal and versatility of this essential accessory. From cozy warmth to chic statements, scarves offer endless possibilities for personal expression. Explore new ways to tie, drape, and wear your favorite scarves, or discover a new style to elevate your look.

Want to sponsor National Scarf Day? Learn how

Expected National Scarf Day Deals

While we wait for official 2027 promotions to drop, history shows retailers often roll out special offers for National Scarf Day. Expect fashion brands like Nordstrom, ASOS, and Zappos to feature discounts on their scarf collections. Specialty accessory stores such as Accessorize or Echo New York may offer flash sales on silk, wool, and cashmere designs. Look for department stores like Macy’s and Dillard’s to highlight scarf styling guides and promotional bundles. Even smaller boutiques might host in-store events or online giveaways. We will update this page with confirmed live deals as September 27 approaches.

Platform Guide for National Scarf Day

Instagram

Tag @nationaltoday_ and use #NationalScarfDay. Share your favorite scarf looks, styling tutorials, or a flat lay of your collection.

TikTok

Tag @www.nationaltoday.com and use #NationalScarfDay. Film quick ‘5 Ways to Wear a Scarf’ videos or showcase your most unique scarf finds.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalScarfDay. Post photos of your family’s favorite scarves or host a virtual scarf-styling challenge.

Social Media Tips for National Scarf Day

Individuals

Experiment with a new scarf-tying technique, wear a scarf as a head wrap, or accessorize your handbag with a colorful silk square. Share your creative styling on social media.

Creators

Develop a series of short-form videos demonstrating different scarf knots for various occasions. Curate a lookbook featuring scarves as the central accessory for fall outfits.

Brands

Launch a 'Scarf of the Day' campaign showcasing unique designs from your collection. Partner with fashion influencers for sponsored content featuring your latest scarf arrivals.

Top Brands for National Scarf Day

  1. Hermès

    Founded in Paris in 1837 by Thierry Hermès, this luxury house is globally renowned for its exquisite craftsmanship. Hermès silk scarves, first introduced in 1937, are iconic collector's items, often featuring intricate designs and vibrant colors.

  2. Burberry

    Established in 1856 by Thomas Burberry in Basingstoke, England, Burberry is a British luxury fashion house. Its signature check pattern is instantly recognizable, especially on its classic cashmere and wool scarves, which are a staple for fall and winter fashion.

  3. Echo New York

    Founded in 1923 by Edgar and Theresa Hyman, Echo New York has been a leading American accessory brand for a century. Known for its innovative designs and quality materials, Echo offers a wide range of scarves, from luxurious silks to cozy knits.

  4. Zara

    A Spanish fast-fashion retailer founded in 1975 by Amancio Ortega and Rosalía Mera, Zara is known for quickly bringing runway trends to the high street. Their extensive collection of scarves offers affordable, stylish options that reflect current fashion sensibilities.

  5. ASOS

    Founded in 2000 in London, ASOS is a global online fashion and cosmetic retailer. It offers a vast selection of clothing and accessories, including thousands of scarf styles from various brands, catering to diverse tastes and budgets worldwide.

  6. Louis Vuitton

    Established in 1854 by Louis Vuitton in Paris, this French luxury fashion house is one of the world's most valuable brands. Louis Vuitton scarves, often featuring the iconic monogram or intricate prints, are coveted accessories that blend heritage with contemporary style.

  7. Madewell

    Originally founded in 1937 and relaunched in 2006 by J.Crew, Madewell is an American apparel and accessories brand. Known for its timeless denim and casual-chic aesthetic, Madewell offers a curated selection of stylish and comfortable scarves perfect for everyday wear.

National Scarf Day Hero

Isadora Duncan

Isadora Duncan (1877–1927) was an American dancer who revolutionized modern dance, emphasizing natural movement and expression. Her flowing, often brightly colored scarves became a signature part of her stage presence, symbolizing freedom and artistic liberation. Tragically, her life ended when her long scarf became entangled in the wheel of a moving car, a poignant reminder of her dramatic style.

History of National Scarf Day

Scarves were first worn by Ancient Egyptians, such as the infamous Queen Nefertiti, who used them as a head wrap. In the 17th century, higher-ranked Croatian soldiers wore silk scarves while the rest wore cotton ones. Famous music composer Ludwig Van Beethoven used to wear silk scarves to get the attention of his lover.

However, National Scarf Day was only created in 2018 by a retail brand named Echo New York. The brand is well-known for scarves with vibrant hues, beautiful patterns and made from numerous textiles. Due to this, scarves have been a part of fashion-forward trends. The objective of National Scarf Day was to recognize the dominance of a simple scarf in the world of fashion.

Echo Fashion was established on an impulse by its founders Edgar and Therese Hymann on their wedding day in 1920. When they were at the registrar to get their marriage license, they decided to get one for their business as well. After four generations of business, Echo Fashion has been established all over America, Japan, Europe, and the U.K. In addition to scarves, they currently sell nightwear and loungewear.

As of 2019, the brand even sells scarves with Pride Month colors to empower the L.G.B.T.Q.I.A.+ community to wear their identity proudly on their sleeves (pun intended.) Apart from this, one of their specialties is the hand-painted scarves for the artistic soul.

National Scarf Day timeline

1923
The Scarf Emerges During the Great Depression

Edgar and his wife’s scarf business becomes successful in cold-weather regions and is a prime example of a business that succeeds during the Great Depression during this period.

1940
Scarves Become Manuals During WWII

Women’s scarves with printed instructions on how to escape air raids, deal with blackouts, and general patriotic slogans become popular around this time.

1960
Models Debut Lankies and Status Scarves

Scarves become brighter and bolder with psychedelic hues, and new ways of adorning them are experimented with.

1980
A Decade of Continued Growth for Scarves

Thanks to the partnership with Ralph Lauren, Echo Fashions becomes the sole licensee to manufacture scarves.

National Scarf Day FAQs

When is National Scarf Day?

National Scarf Day 2026 is observed on Sunday, September 27. It’s the perfect occasion to showcase your favorite neckwear or discover new ways to accessorize your fall wardrobe.

How many types of scarves are there?

Scarves come in a vast array of styles, materials, and sizes, making them incredibly versatile. You can find infinity scarves, snoods, pashminas, shawls, bandanas, headscarves, and traditional rectangular or square scarves, each offering unique styling possibilities.

What are scarves made from?

Scarves are crafted from a wide variety of materials, chosen for their texture, warmth, and drape. Common fabrics include luxurious silk, soft cashmere, warm wool, breathable cotton, lightweight linen, and various synthetic blends like polyester and rayon.

What is the history of scarves?

Scarves have a rich history dating back to ancient times, initially used for hygiene or to protect from the elements. Roman soldiers wore ‘sudarium’ (sweat cloths), and Queen Nefertiti is depicted wearing a headscarf. They evolved into fashion statements in the 17th century, particularly among French and Croatian soldiers.

National Scarf Day Activities

  1. Wear your favorite scarf

    Embellish your outfit with a scarf. Drape it around your neck like a tie and capture the moment. Update your Facebook and Instagram accounts with your selfie.

  2. Indulge in a scarf shopping spree

    If there aren’t enough scarves in your closet, it’s time to add more to your collection. Shop for silk, wool, or cashmere scarves. Look out for any discounts during National Scarf Day at retail stores.

  3. Gift a matching scarf

    It’s time to twin and what better way to do that than to wear the same kind of scarf on a fun outing? Gift your daughter, sister, mom, friend, or pet a matching scarf.

5 Interesting Facts About Scarves That Will Blow Your Mind

  1. Scarves were first made to wipe sweat

    The scarf was not created for winters but summers — in the Ancient Rome empire, it was also called ‘Sundarium,’ meaning ‘sweat cloth.’

  2. Scarves were used to distinguish hierarchy

    Within an army in the Roman Empire, the scarf was seen as a badge of honor and, depending on one’s rank, they would have to wear different kinds of scarves.

  3. It takes years to make one scarf

    Not by humans, by Mother Nature — it takes two mulberry trees producing 300 cocoons to make a single silk scarf.

  4. Scarves were used as crowns

    Move over, diamond- and gold-studded crowns — scarves were the preferred headdress in the Ancient Egyptian Empire, and Queen Nefertiti was known to have worn them.

  5. The longest knitted scarf is 14,978 ft 6.16 in

    The scarf was knitted by Helge Johansen from Norway in 2013.

Why We Love National Scarf Day

  1. Scarves keep you warm during chilly winters

    Winters are the time when many of us suffer from colds. Even stepping outside could result in the flu if we’re not properly dressed. A thick scarf can prevent such illnesses.

  2. There are many ways to wear a scarf

    You can get creative and wear one scarf in many ways such as a knotted loop, tucked-in loop, neckerchief, or twist and through styles.

  3. They protect you from sunburn

    A scarf comes in handy during the summer as well. Besides using sunscreen, the next best way to block out harmful U.V. rays is to channel Audrey Hepburn and elegantly drape a scarf over your head.

National Scarf Day dates

Year Date Day
2026 September 27 Sunday
2027 September 27 Monday
2028 September 27 Wednesday
2029 September 27 Thursday
2030 September 27 Friday