National No Excuses Day – Sep. 27, 2026

National No Excuses Day
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Every September 27
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National No Excuses Day, celebrated every September 27, is your annual reminder to set aside worries and actively pursue enjoyment. This day encourages you to stop procrastinating on fun and make cherished memories with loved ones. Take a break from daily demands, embrace spontaneity, and commit to experiencing joy today.

Want to sponsor National No Excuses Day? Learn how

Expected National No Excuses Day Deals

While National No Excuses Day isn’t typically tied to widespread commercial deals, the spirit of the day encourages treating yourself to experiences and small indulgences. Look for local businesses offering special packages on activities like escape rooms or bowling. Entertainment venues like Cineplex and Dave & Buster’s might see increased traffic for spontaneous outings. Retailers such as Amazon or Target could inspire impulse buys for hobbies or self-care. Consider a special meal out at a favorite restaurant like The Keg Steakhouse + Bar or a coffee shop like Tim Hortons. We will update this page with confirmed live deals as September 27 approaches.

Platform Guide for National No Excuses Day

TikTok

Tag @www.nationaltoday.com and use #NoExcusesDay. Share short videos of you overcoming a ‘fun’ excuse, like trying a new hobby or spontaneously meeting friends.

Instagram

Tag @nationaltoday_ and use #NoExcusesDay. Post photos or reels of your ‘no excuses’ adventures, from trying a new recipe to exploring a local park.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NoExcusesDay. Share your ‘no excuses’ plans with your community and invite friends to join in.

Social Media Tips for National No Excuses Day

Individuals

Identify one fun activity you've been putting off and do it today. Whether it's reading a book, calling a friend, or visiting a museum, make no excuses.

Creators

Challenge your audience to a 'No Excuses Day' activity. Document your own experience and encourage followers to share theirs using a unique hashtag or prompt.

Brands

Launch a 'No Excuses' campaign promoting your product or service as the solution to a common hurdle. Offer a limited-time incentive for customers to act now.

Top Brands for National No Excuses Day

  1. SCENE

    SCENE, a Canadian loyalty program, founded National No Excuses Day. It originally rewarded members for movie-going and dining, encouraging people to enjoy entertainment and create memories without hesitation.

  2. Cineplex

    As Canada's largest motion picture exhibitor, Cineplex offers a prime destination for 'no excuses' fun. With theatres across the country, it's easy to catch a movie or enjoy arcade games without a second thought.

  3. Dave & Buster's

    This American restaurant and entertainment business combines dining with arcade games and sports viewing. It's a perfect spot for spontaneous fun, aligning with the 'no excuses' spirit of embracing leisure.

  4. Tim Hortons

    A Canadian multinational coffeehouse and restaurant chain, Tim Hortons is an accessible spot for a quick treat or coffee break. It embodies the idea of taking a small, enjoyable moment without making excuses.

  5. Escape Manor

    An entertainment company specializing in escape rooms, Escape Manor provides an immersive and challenging group activity. It's an excellent choice for those looking to try something new and exciting without excuses.

  6. Parks Canada

    Managing national parks, historic sites, and marine conservation areas, Parks Canada encourages outdoor exploration and appreciation of nature. It's a great 'no excuses' destination for fresh air and adventure.

  7. Lululemon

    Founded in Vancouver, Canada, Lululemon is an athletic apparel retailer. While known for fitness, its focus on well-being and active lifestyles can inspire people to make 'no excuses' for their physical and mental health.

National No Excuses Day Hero

Tony Robbins

Tony Robbins is an American author, coach, speaker, and philanthropist, renowned for his motivational seminars and self-help books. His philosophy centers on overcoming limiting beliefs and taking massive action, perfectly embodying the 'no excuses' mindset. Robbins has impacted millions globally with his strategies for personal and professional development, encouraging individuals to unlock their full potential and live with purpose.

History of National No Excuses Day

National No Excuses Day is a young holiday. In 2019, SCENE’s membership reached the milestone number of 10 million. As Canada’s largest entertainment-related loyalty program, the organization and its board decided to go big with their celebrations. With the help of its partners (Canada’s Scotiabank and the Cineplex chain of movie theaters), SCENE used the milestone as part of a publicity campaign to mark September 27 as, you guessed it, National No Excuses Day.

The day is for people to prioritize time for shared social experiences and to shine a spotlight on just how often we are making excuses and opting to stay in. Does making excuses to stay in sound like you? Well, this is your day to get out there and spend some quality time with those who you care about.

National No Excuses Day timeline

1979
“Party on, Garth!”

Canadian film producers Nat Taylor and Garth Drabinsky open the first “Cineplex” theater in Toronto’s “Eaton Centre.”

2007
Sticking to the main point(s)

Cineplex Entertainment and Scotiabank team up to launch SCENE, the loyalty program that allows members to earn and spend points on things like movie tickets, meals, sporting goods, even a points-earning pre-movie trivia game played on theatergoers’ smartphones.

2012
Have Tuesdays always been underrated?

SCENE members are granted the extra advantage of an additional ten percent off movie tickets on Tuesdays, the day of the week historically known for low movie-theater crowd numbers.

2019
“Everybody and their brother…”

SCENE membership reaches the ten-million mark, which amounts to over a quarter of Canada’s population (around 37 million as of mid-2020, by U.N. figures).

How Businesses Can Celebrate National No Excuses Day

Local businesses can champion National No Excuses Day by encouraging spontaneous enjoyment and offering easy ways to participate. Restaurants could feature ‘No Excuses’ specials on popular dishes or drinks, inviting patrons to treat themselves. Entertainment venues like bowling alleys or mini-golf courses might offer last-minute discounts for walk-ins. Retailers could highlight products that facilitate immediate fun or self-care, such as quick craft kits or ready-to-eat gourmet items. Promote the idea of seizing the moment and making no excuses for a little joy.

National No Excuses Day FAQs

When is National No Excuses Day?

National No Excuses Day 2026 falls on Sunday, September 27. It’s the perfect day to break free from procrastination and embrace pure fun.

Who founded National No Excuses Day?

National No Excuses Day was founded by SCENE, a Canadian loyalty program focused on entertainment. The initiative aimed to remind people to prioritize enjoyment amidst life’s demands.

Why is it important to have a 'no excuses' mindset?

Embracing a ‘no excuses’ mindset can significantly boost personal well-being by encouraging action, reducing stress, and fostering a sense of accomplishment. It empowers individuals to take control of their happiness.

How can I celebrate National No Excuses Day?

Celebrate by identifying one fun activity you’ve been delaying and doing it. This could be anything from trying a new restaurant to spending quality time with family or pursuing a forgotten hobby.

National No Excuses Day Activities

  1. Dine with friends

    Grab some friends, have a bite, and enjoy great food and company. Better yet — get 50 times the regular bonus points when you visit one of SCENE’s 800-plus restaurant partners.

  2. Make it “date night”

    Start the weekend off right by treating yourself and your favorite person. Get together and make plans to see that movie you've been waiting for (you know the one).

  3. Indulge in some live sports

    Circumstances permitting, go make some noise as you watch your favorite team play their league rivals! No matter what the specific entertainment, just get out with friends and take some time to make memories that last — and National No Excuses Day will consider its mission accomplished.

FIVE AMAZING FACTS ABOUT TORONTO EATON CENTRE

  1. Not that kind of Cadillac

    The “CF Toronto Eaton Centre” has had the “Cadillac Fairview” initials in its name since, in 2015, the property management company acquired the contract to oversee operations at the famous shopping mall, hotel, and business park.

  2. What have you been “Eaton”?

    CF Toronto Eaton Centre still bears the name of the once-dominant chain of Canadian department stores, “Eaton’s,” a business analogous to Sears or Woolworth, but one that went bankrupt in 1999.

  3. A big claim to stake

    Eaton Centre, as a result of mass-transport influx, downtown location, and steady tourist traffic, is the busiest mall in the continent of North America.

  4. “He’ll be back”

    The business hub, in addition to its retail outlets, also contains the management school of Ryerson University, which is the alma mater of James Cameron, the three-time Oscar winner known for “Avatar” and “Titanic.”

  5. The art of the double arcade

    CF Toronto Eaton Centre’s architecture is modeled after that of Milan, Italy’s “Galleria Vittorio Emanuele II,” a shopping mall that’s a major landmark in that city, named after Italy’s first king.

WHY WE LOVE NATIONAL NO EXCUSES DAY

  1. Everybody needs some “me time”

    National No Excuses Day is whatever you choose to make it, so long as it brings you joy. It's easy to let our daily trials and tribulations get the best of us. We all get tired; we all have responsibilities. But on this day you can celebrate you for all that you are. Grab a friend and do what you love to do.

  2. It’s about togetherness

    Yes, it’s a day definitely about you — but the immediate extension of that is the people that matter most around you. It’s a chance to catch up, share your space and conversation, and most importantly, live some moments that you know you’ll remember.

  3. It’s just for fun

    We’ve unlocked offers for National No Excuses Day so you can make the choice for fun, whether that’s trying a new dish, seeing a movie, or rocking out to live music. This is a day for you to have a blast and do something different. See all the epic offers at scene.ca/NoExcuses.

National No Excuses Day dates

Year Date Day
2026 September 27 Sunday
2027 September 27 Monday
2028 September 27 Wednesday
2029 September 27 Thursday
2030 September 27 Friday