National Beverage Day – May 6, 2027

National Beverage Day
Categories:
Tags:
BeverageDrinking
Where:
United States
Date change rule:
Every May 6
Holiday emoji:
🥤

National Beverage Day invites us to raise a glass to all our favorite drinks every May 6. Whether you prefer a hot coffee, a refreshing soda, or a healthy smoothie, this day is for you. Gather with friends and family, explore new flavors, and toast to the joy of beverages.

Want to sponsor National Beverage Day? Learn how

Expected National Beverage Day Deals

As National Beverage Day approaches, anticipate a refreshing array of promotions from leading beverage brands and retailers. In previous years, major coffee chains like Starbucks and Dunkin’ have offered discounts on drinks, while fast-food giants such as McDonald’s and Burger King have featured special pricing on sodas and milkshakes. Look for BOGO deals from juice bars like Jamba and smoothie shops like Tropical Smoothie Cafe. Grocery stores, including Kroger and Walmart, often run sales on bottled waters, sparkling drinks, and juices. Craft breweries and local cafes may also join in with unique specials. We will update this page with confirmed live deals as May 6 approaches.

Platform Guide for National Beverage Day

Instagram

Tag @nationaltoday_ and use #NationalBeverageDay. Share photos of your favorite drinks, creative concoctions, or a behind-the-scenes look at your morning coffee ritual.

TikTok

Tag @www.nationaltoday.com and use #NationalBeverageDay. Create short videos showcasing DIY drink recipes, taste tests of new beverages, or a ‘day in drinks’ montage.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalBeverageDay. Ask your community to share their go-to beverages or host a virtual ‘happy hour’ to discuss favorite drinks.

Social Media Tips for National Beverage Day

Individuals

Treat yourself to a new drink you've been wanting to try, or recreate a beloved beverage from your childhood. Share your choice on social media and tag a friend to inspire them.

Creators

Develop a series of content around different beverage categories: coffee, tea, soda, juice, or mocktails. Offer unique recipes, pairing suggestions, or reviews of new products.

Brands

Launch a limited-time beverage special or offer a discount on popular drinks. Run a 'Caption This' contest with a photo of your signature beverage for a chance to win a gift card.

Top Brands for National Beverage Day

  1. The Coca-Cola Company

    Founded in 1886 by pharmacist John Pemberton in Atlanta, Georgia, The Coca-Cola Company is the world's largest beverage company. It produces, markets, and sells sparkling soft drinks, water, sports drinks, juices, and teas, with brands like Coca-Cola, Sprite, Fanta, and Dasani.

  2. PepsiCo

    Established in 1965 with the merger of Pepsi-Cola and Frito-Lay, PepsiCo is a global food and beverage powerhouse. Beyond its iconic Pepsi soft drink, the company offers a vast portfolio including Gatorade, Tropicana, Lipton iced tea, and Aquafina water.

  3. Starbucks

    Founded in Seattle, Washington, in 1971, Starbucks is the world's largest coffeehouse chain. Known for its wide array of coffee, espresso, tea, and blended beverages, it has become a global symbol of coffee culture and a popular spot for daily refreshment.

  4. Keurig Dr Pepper

    Formed in 2018 through the merger of Keurig Green Mountain and Dr Pepper Snapple Group, this company is a leading beverage and coffee company. It offers a diverse portfolio including Dr Pepper, Snapple, Mott's, Green Mountain Coffee Roasters, and the Keurig brewing system.

  5. Red Bull

    An Austrian company founded in 1987, Red Bull is famous for its energy drinks. It has become a global leader in the energy drink market, known for its distinctive branding and extensive sponsorship of sports and cultural events worldwide.

  6. Ocean Spray

    Ocean Spray is an agricultural cooperative of cranberry and grapefruit growers, founded in 1930. Best known for its cranberry juices, sauces, and dried cranberries, it represents over 700 grower families across North and South America.

  7. Nestlé

    Founded in 1866 by Henri Nestlé in Vevey, Switzerland, Nestlé is the largest food and beverage company in the world. Its extensive beverage offerings include Nescafé coffee, Nestea, Perrier, S.Pellegrino, and various bottled water brands.

National Beverage Day Hero

John Pemberton

John Pemberton (1831–1888) was an American pharmacist who invented Coca-Cola, one of the world's most iconic beverages. In 1886, in Atlanta, Georgia, he created the syrup that would become the base for the popular soft drink. Though he sold portions of his business shortly before his death, his original formula laid the groundwork for a global beverage empire.

History of National Beverage Day

Beverages have always existed, in one form or another, since the beginning of mankind. Drinks take varied forms and significance in different cultures. They can be viewed as a once-in-a-while treat or as the driving force behind a much-needed morning pick me up — shoutout to all the coffee lovers!

The origins of this day can be a little uncertain. Early mentions of National Beverage Day can be found as early as 1921. At this time, the day was known as Bottled Carbonated Beverage day. It was thought of as a way to promote bottled fizzy drinks as “pure” and “wholesome!”

It’s hard to pinpoint exactly when Bottled Carbonated Beverage Day permanently became the less specific National Beverage Day, as ads throughout the 1920s alternately referred to it as National Carbonated Beverage Day or simply Beverage Day, among others.

Nowadays, the meaning has changed thanks to a growing awareness of how and what beverages we consume — especially when they are sugary or alcoholic, so if they fall into this category, it’s always best to consume in moderation.

It is not just during the summer months that beverages play a part in our lives. From cold champagne on New Year’s Eve to a piping hot espresso on a cold winter’s morning in December, beverages are something we enjoy all year long!

National Beverage Day timeline

900 A.D
The Drink of the Gods

The Mayans consume a beverage made from Xocolatl, better known these days as cacao, the main ingredient in chocolate.

1025
Soft Drinks and Medicine

Sharbat, a popular drink made from fruits or flower petals and usually served chilled, is mentioned in the “Canon of Medicine”.

1925
'Wholesome' Soda

The Bottled Carbonated Beverage Day during the time assures customers that bottled soda is free from impurities and good for health.

1952
A Very Specific Drink Order

James Bond makes his first appearance — his favorite beverage: martini, shaken, not stirred.

National Beverage Day FAQs

When is National Beverage Day?

In 2027, National Beverage Day is observed on Thursday, May 6. This placement provides a great chance to unwind as the week winds down, perhaps with a new beverage discovery.

How much do Americans spend on beverages?

The U.S. beverage market is a significant economic force, with consumers allocating a substantial portion of their budgets to various drinks. Industry reports indicate that spending on both alcoholic and non-alcoholic beverages remains robust, driven by innovation and convenience.

What are the most popular beverages consumed?

Coffee and soft drinks consistently rank high among the most popular beverages, alongside the essential role of water. Data suggests a growing interest in functional beverages, such as kombucha and electrolyte-enhanced drinks, as consumers seek health benefits.

What is the history behind National Beverage Day?

While not a federal holiday, National Beverage Day has gained traction as an informal celebration. It likely began as a grassroots effort to highlight the diversity and cultural significance of drinks, encouraging people to explore and share their favorites.

National Beverage Day Activities

  1. Treat yourself

    Make plans to visit that coffee shop, bar, or store where your favorite beverage awaits! Not only that, savor the taste and appreciate every moment with the drink that takes your fancy. Put away your phone, don’t look at the newspaper, and spend some time only with you and your drink. It's like the art of doing nothing!

  2. Take a class

    Take mixology or barista class and polish up your beverage making skills. It’s not only a great way to learn something new, it can also come in handy if you host a party or invite any friends over. They will be sure to appreciate that!

  3. Theme it up

    Throw a party for your favorite beverage. Provide ingredients for attendees to make their variations. Just think of all the wonderful variations and themes of just one beverage category, like tea. The options are endless!

5 Bubbly Facts About Ginger Ale

  1. You can find it in different varieties

    Golden Ginger Ale and Dry Style which has a milder flavor

  2. Irish origin

    The creation of Ginger Ale is often attributed to Dr. Thomas Joseph Cantrell, an Irish surgeon.

  3. Canada took it a step further

    Dry Style ginger Ale was first developed and patented in Canada. This variety is the most common nowadays.

  4. Home remedy

    Ginger Ale is sometimes used to help soothe indigestion or nausea.

  5. It really contains ginger

    This depends on the variety. If you're looking for a beverage with a stronger ginger taste try Ginger Beer.

Why We Love National Beverage Day

  1. It’s an expression of individuality

    Every one of us has a different reason to love our favorite beverages. Maybe, if you love “chai,” your roots come from desi culture. Perhaps, if you love coffee, it is because it reminds you of a certain memory like early sunny mornings walking down the street or sitting at a beautiful cafe somewhere in the world.

  2. There’s one for every season

    Whether it's hot chocolate during winter or a refreshing fruit juice, there's a beverage for just about every occasion. We as humans love to incorporate some kind of beverage in our everyday lives or to mark a celebration or a start of a new season.

  3. They’re always exciting

    You will most likely be able to find so many variations of that beverage you love! If not, you can always make them yourself, like whipped coffee! Or maybe your mother knows how to make that specific beverage you love. That’s what we love about beverages, there’s always so many options.

National Beverage Day dates

Year Date Day
2027 May 6 Thursday
2028 May 6 Saturday
2029 May 6 Sunday
2030 May 6 Monday
2031 May 6 Tuesday