National Tourist Appreciation Day – May. 6, 2027

National Tourist Appreciation Day
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Every May 6
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National Tourist Appreciation Day arrives every May 6, acknowledging the significant impact tourists have on local economies and cultures. Take a moment to recognize the value visitors bring, whether through direct spending or cultural exchange. Plan a local event, offer a special discount, or simply welcome a traveler with a friendly face.

Want to sponsor National Tourist Appreciation Day? Learn how

Expected National Tourist Appreciation Day Deals

On National Tourist Appreciation Day, expect local businesses to roll out special offers and appreciation programs rather than major sales. Hotels like Marriott and Hilton might offer loyalty bonuses or welcome amenities to guests checking in. Local restaurants and attractions could provide small discounts or complimentary items to visitors. Tourism boards, such as Visit Florida or Discover Puerto Rico, often use the day to launch campaigns highlighting the economic benefits of tourism and encouraging local hospitality. We will update this page with confirmed live deals as May 6 approaches.

Platform Guide for National Tourist Appreciation Day

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #TouristAppreciationDay. Share insights on the economic impact of tourism or highlight local businesses benefiting from visitors.

Instagram

Tag @nationaltoday_ and use #TouristAppreciationDay. Post photos or reels showcasing beautiful local destinations and welcoming messages to visitors.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #TouristAppreciationDay. Create a community post asking locals to share positive experiences with tourists or favorite local spots to recommend.

Social Media Tips for National Tourist Appreciation Day

Individuals

If you live in a tourist destination, make an effort to be extra welcoming to visitors. Offer directions, recommend local favorites, or simply share a friendly smile. Consider supporting businesses that cater to tourists.

Creators

Produce content that highlights the positive aspects of tourism in your area. Interview local business owners about how tourists support them, or create a 'local's guide' to hidden gems that visitors might enjoy.

Brands

Local businesses, especially in hospitality, can offer small gestures of appreciation to tourists, such as welcome discounts, complimentary samples, or special events. Use the day to thank visitors for their patronage and highlight your role in the local tourism ecosystem.

Partners & Brands for National Tourist Appreciation Day

  1. Expedia Group

    Founded in 1996 as a division of Microsoft, Expedia Group is one of the world's largest online travel companies. It connects millions of travelers with flights, hotels, car rentals, and vacation packages, making global exploration accessible.

  2. Marriott International

    Established in 1927 by J. Willard and Alice Marriott, this global hospitality company operates and franchises a broad portfolio of hotels and related lodging facilities. Marriott plays a crucial role in accommodating tourists worldwide, from luxury resorts to extended-stay properties.

  3. Southwest Airlines

    Founded in 1967 in Dallas, Texas, Southwest Airlines revolutionized air travel with its low-cost, point-to-point service. The airline facilitates millions of tourist journeys annually, connecting people to destinations across the United States and internationally.

  4. Airbnb

    Launched in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, Airbnb transformed the travel industry by allowing individuals to rent out their homes or spare rooms to travelers. It offers unique lodging experiences and connects tourists with local communities globally.

  5. TripAdvisor

    Founded in 2000 by Stephen Kaufer, TripAdvisor is a leading travel website that provides reviews and opinions on hotels, restaurants, attractions, and more. It empowers tourists to plan and book their perfect trip with confidence, drawing on a vast user-generated content base.

  6. National Geographic

    Established in 1888, the National Geographic Society is one of the world's largest non-profit scientific and educational organizations. Through its iconic magazine, television channels, and expeditions, it inspires a sense of wonder and encourages responsible tourism and exploration.

  7. Amtrak

    Founded in 1971, Amtrak is the national passenger railroad corporation of the United States. It offers a unique travel experience, allowing tourists to explore scenic routes and reach destinations across the country, contributing to a different facet of the tourism industry.

National Tourist Appreciation Day Hero

Thomas Cook

Thomas Cook (1808–1892) was a British businessman regarded as the pioneer of the modern package tour. In 1841, he organized the first publicly advertised excursion by train, marking the beginning of organized mass tourism. His innovations made travel accessible to a wider audience, laying the groundwork for the global tourism industry we know today. Cook's vision transformed travel from an exclusive luxury into a leisure activity for millions.

National Tourist Appreciation Day timeline

January 20, 1758
Tour and Tourists

The term ‘tour’ is first used, soon followed by the term ‘tourist,’ referring to participants of tourist events.

May 20, 1838
Sea Cruises

The first tourist trip by the steamship Great Western is the launching point for the development of sea cruises.

July 5, 1841
Thomas Cook Company

As the oldest travel company in the world, the Thomas Cook Company initiates organized tourism.

January 2, 1975
The World Tourist Organization

The United Nations establishes the World Tourist Organization (UNWTO).

How Businesses Can Celebrate National Tourist Appreciation Day

Local businesses can genuinely celebrate National Tourist Appreciation Day by offering small, thoughtful gestures. Restaurants might provide a complimentary appetizer or dessert to out-of-town guests with a valid ID, while local shops could offer a ‘visitor’s discount’ on unique souvenirs. Hotels can enhance guest experiences with special welcome notes or local guidebooks. The key is to convey genuine gratitude for the economic and cultural vibrancy tourists bring to the community, fostering goodwill and encouraging return visits.

National Tourist Appreciation Day FAQs

When is National Tourist Appreciation Day?

In 2027, National Tourist Appreciation Day will be observed on Thursday, May 6. This annual observance is a chance to reflect on the global impact of travel and hospitality.

What is the economic impact of tourism?

Globally, the travel and tourism sector is projected to continue its strong recovery, with forecasts suggesting a return to pre-pandemic levels and beyond. This growth translates into significant job creation and economic development for many nations.

How many people travel internationally each year?

The World Tourism Organization (UNWTO) anticipates continued robust growth in international travel, with figures expected to surpass 2019 levels. This reflects a strong rebound in leisure and business travel across all regions.

What is the difference between a tourist and a traveler?

The distinction is largely semantic; both tourists and travelers contribute to the local economy and cultural exchange. The term ‘tourist’ often carries a connotation of visiting popular sights, whereas ‘traveler’ suggests a desire for off-the-beaten-path experiences.

National Tourist Appreciation Day Activities

  1. Get some tourist garb

    With a little work, you could have your very own tourist "costume." Not that it'll be an everyday outfit, but when you decide to pack up and go, you'll be surprised how much stress you'll avoid by having bought it all already.

  2. Go somewhere new

    Get your inner-tourist on! National Tourism Day is the perfect excuse to book that trip you've been talking about for years. Grand Canyon? Do it!

  3. Make a list of dream destinations

    While some of the best trips can be spontaneous, there's good reason for extensive planning, too. If hopping on a jet today just isn't in the cards, start thinking about where you'd go right now if you could!

Why We Love National Tourist Appreciation Day

  1. They opt for function over fashion

    This can be summed up in two words: fanny packs. They're the classic example of something that everyone acknowledges as useful, but no one wants to be caught dead using. But when we're abroad? Strap on that fanny pack, grab your embarrassingly large hats, and wear them proud!

  2. They're adventurous

    You'll have a hard time find a tourist who doesn't like to do new things. It sort-of comes with the territory — so if you're looking for an out-of-the-box time, head to where the travelers go!

  3. They spend money

    There's no debate here — tourists spend money. A lot of money. In 2016, more tourists visited Bangkok, Thailand than any other city in the world. According to MasterCard's Global Destination Cities Index from 2016, travelers spent nearly $15 billion in the popular destination last year. That's more than enough to build three replicas of NYC's One World Trade Center building (what WSJ calls "by far the word's most expensive new office tower"), and still have a whole bunch left over.

National Tourist Appreciation Day dates

Year Date Day
2027 May 6 Thursday
2028 May 6 Saturday
2029 May 6 Sunday
2030 May 6 Monday
2031 May 6 Tuesday