Jeep 4×4 Day – April 4, 2025

History of Jeep 4×4 Day

Jeeps have been around for many decades. The brand was originally owned by American Motors Corporation, but Stellantis/Chrysler acquired it in 1987. During World War II, Jeeps were the primary light 4-wheel-drive vehicle of the United States Armed Forces and the Allies, as well as in the postwar period. Nowadays, the Jeep range consists of sport utility vehicles, crossovers, fully off-road-worthy models, and S.U.V.s. It also includes a pick-up truck, and some of its models also fall into the luxury S.U.V. market, such as the Grand Cherokee. The Jeep Wagoneer evolved into the Super Wagoneer model, and this opened up the luxury 4×4 market.

In 2016, Jeep sold 1.4 million S.U.V.s globally. This was a huge rise from the 500,000 they sold in 2008. Two-thirds of these were sold in North America. In the U.S. alone, there are over 2,400 dealerships that hold franchise rights to sell Jeep-branded vehicles. It is so popular that many other car brands around the world have imitated the Jeep. These include Delahaye, Hotchkiss et Cie, Mitsubishi Motors and Toyota, and of course, Land Rover which was inspired by the Jeep. Even the Museum of Modern Art has referred to the Jeep as a masterpiece of functional design and has often exhibited the Jeep as part of its collection.

Jeep has a brand of outdoor lifestyle apparel that is sold under its name. They also sponsor the Italian football club Juventus, the Greek football club A.E.K. Athens F.C. and the basketball league, L.N.B. Pro A.