Every Day is Tag Day – April 3, 2027

Expected Every Day is Tag Day Deals

As Every Day is Tag Day approaches, expect many pet supply retailers and veterinary clinics to offer special promotions. In 2026, look for deals on microchipping services, discounted ID tags, and bundled pet safety packages from major retailers like PetSmart and Petco. Online stores such as Chewy often feature sales on personalized tags and GPS trackers from brands like Tractive and Whistle. Local animal shelters and humane societies may host low-cost microchip clinics, often supported by organizations like the ASPCA or Humane Society, sometimes with matching donation programs from pet insurance providers like Figo Pet Insurance. We will update this page with confirmed live deals as April 4 approaches.

History of Every Day is Tag Day

Pets are kept for altruistic reasons, protection, companionship, and aesthetic purposes. But usually, they’re kept for companionship and entertainment. The practice of keeping animals as companions was initially an elitist activity, practiced by an enthusiastic few, with the two most popular animal companions being cats and dogs because they are easily domesticated.

The ownership of animals as companions goes as far back as 12,000 years ago. They provide an endless list of physical and emotional benefits to their guardians or “human parents.” The company of a dog or cat can lift one’s spirits and help maintain happiness when anxiety or sadness kicks in.

The relationship between humans and their pets has evolved — it has become a mutually beneficial relationship with the former being the guardians or providers and the latter being the companions and sometimes the protectors. Both pets and humans have built stronger relationships and connections than they have with their own species. Discovering that a pet has gone missing can be devastating and scary for its owner. Likewise, a domesticated pet wandering in unfamiliar terrain can become erratic and violent. According to the American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), 6.3 million companion animals are brought to animal shelters every year.

Every Day is Tag Day was created to ensure pets in shelters are returned to their owners thus reducing the number of animals in shelters that are euthanized due to overcrowding, aggressiveness or injury sustained. This day was created by the American Humane Society to make us more responsible for the safety of our pets — we’re accountable for whatever threatens their welfare. Without any proper and updated identification, the fate of missing animals is usually sealed. We must ensure our pets can be easily identified and returned home.