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Jeep 4×4 Day – April 4, 2023

National Jeep 4×4 Day is celebrated on April 4 every year. It is no coincidence that it is held on the fourth day of the fourth month, but rather fitting given the theme. Even the name Jeep itself is made up of four letters as well. This day is dedicated to the fans of the brand and all outdoor and off-road enthusiasts. Adventurous souls looking for a challenge. National Jeep 4×4 Day aims to get people in their vehicles exploring — advancing through 4×4 trails, getting their wheels muddy, and enjoying the daring lifestyle.

History of Jeep 4×4 Day

Jeeps have been around for many decades. The brand was originally owned by American Motors Corporation, but Stellantis/Chrysler acquired it in 1987. During World War II, Jeeps were the primary light 4-wheel-drive vehicle of the United States Armed Forces and the Allies, as well as in the postwar period. Nowadays, the Jeep range consists of sport utility vehicles, crossovers, fully off-road-worthy models, and S.U.V.s. It also includes a pick-up truck, and some of its models also fall into the luxury S.U.V. market, such as the Grand Cherokee. The Jeep Wagoneer evolved into the Super Wagoneer model, and this opened up the luxury 4×4 market.

In 2016, Jeep sold 1.4 million S.U.V.s globally. This was a huge rise from the 500,000 they sold in 2008. Two-thirds of these were sold in North America. In the U.S. alone, there are over 2,400 dealerships that hold franchise rights to sell Jeep-branded vehicles. It is so popular that many other car brands around the world have imitated the Jeep. These include Delahaye, Hotchkiss et Cie, Mitsubishi Motors and Toyota, and of course, Land Rover which was inspired by the Jeep. Even the Museum of Modern Art has referred to the Jeep as a masterpiece of functional design and has often exhibited the Jeep as part of its collection.

Jeep has a brand of outdoor lifestyle apparel that is sold under its name. They also sponsor the Italian football club Juventus, the Greek football club A.E.K. Athens F.C. and the basketball league, L.N.B. Pro A.

Jeep 4×4 Day timeline

1941
Jeep First Appears in History

Jeep is founded and it starts producing military vehicles.

1945
The First Civilian Jeep

Willys-Overland begins production of the first C.J. or Civilian Jeep branded models.

1966
The Super Wagoneer Model

The Super Wagoneer, a luxury 4x4 vehicle, is launched.

1986
Jeep Introduces Jeep Wrangler

The Jeep Wrangler series begins production.

2016
Jeep Peaks in Sales

Jeep sells over 1.4 million vehicles worldwide.

Jeep 4×4 Day FAQs

Which state is known for Jeep production?

Illinois is home to the production of many of the most well-known Jeep names.

What is Jeep known for?

They are known for their legendary off-road capabilities.

What state sells the most Jeeps?

Number one is California, followed by Texas, New York, Pennsylvania, and Florida.

Jeep 4×4 Day Activities

  1. Take a 4x4 off-road driving course

    Learn how to get the most out of your Jeep by taking an off-road course. Live the adventure!

  2. Give your Jeep some T.L.C.

    Take your Jeep to the car wash and give it a full service. Ensure it receives a royal-like cleaning.

  3. Go on an off-roading trip

    Jump into your Jeep and head out. Put it to the test.

5 Fascinating Facts About Jeep

  1. The word 'Jeep' is slang

    Before 1940, the term ‘jeep’ had been used as U.S. Army slang for recruits or vehicles.

  2. It was designed in two days

    The first Jeep was designed by Karl Probst on July 19, 1940, and it took him two days to complete the blueprints.

  3. You can fully remove its doors

    In 2019, Jeeps Wrangler and Gladiator were the only vehicles that could have their doors removed.

  4. Jeep received a Purple Heart

    Jeep received the Purple Heart from the U.S. Arm, granted to Old Faithful, an official military vehicle.

  5. There is a Jeep video game

    Game Sauce released a game called “Jeep Thrills” for Wii and PlayStation, in 2008.

Why We Love Jeep 4×4 Day

  1. It is a day of adventure

    National Jeep 4x4 is all about adventure and fun. It is perfect for finding new trails and exploring the areas where we live.

  2. It focuses on being outdoors

    Today is about traveling out into nature. So, let’s leave the city behind, and get outdoors.

  3. It celebrates an iconic car

    Jeep is a popular, well-known, and much-loved brand. It's an honor to learn about its history.

Jeep 4×4 Day dates

YearDateDay
2023April 4Tuesday
2024April 4Thursday
2025April 4Friday
2026April 4Saturday
2027April 4Sunday

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