Suicide Prevention Week – September 13, 2026

Suicide Prevention Week
Categories:
Tags:
AwarenessMental Health
Where:
United States
Date change rule:
Week starting the Sunday after September 10
Holiday emoji:
🎗️

Suicide Prevention Week, observed annually in the United States, begins on September 13, 2026, and ends on September 19. This vital campaign aims to educate the public about suicide prevention, raise awareness of rising suicide rates, and reduce the stigma surrounding mental health challenges. Take action by learning warning signs, supporting advocacy groups, and encouraging open conversations.

Want to sponsor Suicide Prevention Week? Learn how

Expected Suicide Prevention Week Deals

During Suicide Prevention Week, the focus shifts from commercial deals to crucial fundraising and awareness initiatives. Organizations like the American Foundation for Suicide Prevention (AFSP) and the National Alliance on Mental Illness (NAMI) often partner with corporations such as Starbucks and CVS Health for donation-matching programs, community walks, and educational campaigns. Many brands offer special merchandise with proceeds benefiting mental health services. Look for opportunities to round up purchases at checkout or participate in virtual events. We will update this page with confirmed live initiatives as September approaches, but the most impactful support often comes through direct donations and advocacy.

Platform Guide for Suicide Prevention Week

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #SuicidePreventionWeek. Share resources for workplace mental health and employee support programs.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #SuicidePreventionWeek. Share personal stories (if comfortable) or educational graphics to foster community support.

X/Twitter

Mention @NatlToday and use #SuicidePreventionWeek. Share statistics, crisis helpline numbers, and messages of hope to reach a wide audience in real-time.

Social Media Tips for Suicide Prevention Week

Individuals

Educate yourself on the warning signs of suicide and how to offer support. Share crisis helpline numbers like 988 with your network and engage in conversations to reduce stigma.

Creators

Develop content that destigmatizes mental health conversations. Share resources, interview mental health professionals, or create short videos promoting self-care and seeking help.

Brands

Launch an internal or external campaign promoting mental wellness. Partner with a mental health organization for a donation drive or offer employee resources for support during the week.

Organizations & Brands for Suicide Prevention Week

  1. American Foundation for Suicide Prevention (AFSP)

    Founded in 1987, the AFSP is a leading national organization dedicated to understanding and preventing suicide through research, education, and advocacy. They fund scientific research, offer educational programs, and support survivors of suicide loss.

  2. National Alliance on Mental Illness (NAMI)

    NAMI is the largest grassroots mental health organization in the U.S., founded in 1979. They provide advocacy, education, support, and public awareness so that all individuals and families affected by mental illness can build better lives.

  3. The Jed Foundation (JED)

    Established in 2000, JED is a nonprofit that protects emotional health and prevents suicide for teens and young adults. They partner with high schools and colleges to strengthen mental health safety nets.

  4. Crisis Text Line

    Launched in 2013, Crisis Text Line provides free, 24/7, confidential support via text message for people in crisis. They have processed over 200 million messages, connecting texters with trained crisis counselors.

  5. Starbucks

    Founded in 1971 in Seattle, Starbucks has become a global coffeehouse chain known for its commitment to employee well-being. They often support mental health initiatives, offering resources and benefits to their partners (employees).

  6. CVS Health

    CVS Health, founded in 1963, is a leading healthcare company with a vast network of pharmacies and health services. They actively engage in community health programs, including those focused on mental health awareness and access to care.

  7. Johnson & Johnson

    Founded in 1886, Johnson & Johnson is a global healthcare giant known for its pharmaceutical products and medical devices. The company has invested in mental health research, advocacy, and initiatives to improve access to care worldwide.

Suicide Prevention Week Hero

Dr. Edwin S. Shneidman

Dr. Edwin S. Shneidman (1918-2009) was an American clinical psychologist and suicidologist, widely regarded as the 'father of suicidology.' He co-founded the Los Angeles Suicide Prevention Center in 1958 and established the American Association of Suicidology. His groundbreaking work shifted the understanding of suicide from a moral failing to a preventable mental health crisis.

History of Suicide Prevention Week

The American Association of Suicidology sponsors National Suicide Prevention Week (NSPW) activities. Since 1975, NSPW awareness events are held throughout the week corresponding to World Suicide Prevention Day, which is recognized annually on September 10.

Although suicide awareness activities started in the 1950s, the history of suicide itself goes back to the 1700s. The act of suicide is also prominently mentioned in ancient legend and history. Ajax the great killed himself in the Trojan War and Lucretia’s suicide around 510 B.C. initiated the revolt that displaced the Roman Kingdom.

Attitudes towards suicide have varied over the years through the Renaissance and Enlightenment periods with some supporting the act in cases when people were afflicted with a disease and some denying that suicide was a crime. It was not until the 1950s that suicide prevention activities in the U.S. started.

Suicide Prevention Week timeline

1958
First Suicide Prevention Center

The first suicide prevention center in the United States opens in Los Angeles, California.

1968
American Association of Suicidology

A nonprofit organization advocating for suicide prevention is established by Edwin S. Shneidman.

1990s
National Strategy for Suicide Prevention

A national strategy is established, using the United Nations guidelines for the prevention of suicide.

1999
Reno Conference

The Reno Conference is viewed as the founding event of the modern suicide prevention movement.

Suicide Prevention Week FAQs

When is Suicide Prevention Week?

In 2026, Suicide Prevention Week runs from Sunday, September 13, through Saturday, September 19, aligning with World Suicide Prevention Day on September 10. It’s a critical time to raise awareness and support.

How many people die by suicide each year in the U.S.?

According to the CDC, there were approximately 49,449 suicide deaths in the U.S. in 2022, a slight increase from the previous year. This underscores the urgent need for continued prevention efforts and support systems.

What is the 988 Suicide & Crisis Lifeline?

The 988 Suicide & Crisis Lifeline is a national network of local crisis centers that provides free and confidential emotional support to people in suicidal crisis or emotional distress 24 hours a day, 7 days a week. It launched nationwide in July 2022.

What is World Suicide Prevention Day?

World Suicide Prevention Day (WSPD) is observed annually on September 10. It’s an international event organized by the International Association for Suicide Prevention (IASP) and the World Health Organization (WHO) to raise global awareness that suicide can be prevented.

How to Observe Suicide Prevention Week

  1. Raise awareness

    One of the most helpful and effective ways we can observe Suicide Prevention Week is by raising awareness of it. We need to reduce the stigma around it and raise awareness so that more and more people can reach out for help.

  2. Educate yourself

    The best thing we can do is to learn more about it. We need to educate ourselves and facilitate proactive prevention in our communities so that we can shatter the silence around our mental health.

  3. Look out for others

    Most of the people suffering from poor mental health do not reach out for help for fear of being judged or misunderstood. So we need to look out for others and check for warning signs. We need to help people feel heard and understood.

5 Facts About Assisted Suicide

  1. Legalize euthanasia

    The first country that legalized euthanasia was the Netherlands in 2001.

  2. Worldwide euthanasia

    10 countries have legalized euthanasia or assisted suicide.

  3. Hippocratic Oath

    Despite taking the Hippocratic Oath, doctors perform euthanasia in certain circumstances.

  4. Euthanasia is not always painless

    Some unethical doctors euthanize a patient through carbon monoxide, the use of plastic bags to suffocate them, or starve them.

  5. Euthanasia in a royal family

    King George V was suffering from cardiorespiratory failure and was given drugs to be euthanized.

Why Suicide Prevention Week is Important

  1. It helps prevent suicide

    We can save plenty of lives by raising awareness this week, reaching out to those affected by suicide, and connecting individuals with suicidal thoughts to treatment services.

  2. It reduces stigma around mental health

    By spreading awareness during Suicide Prevention Week, the stigma around mental health has reduced a great deal and most people nowadays are not ashamed to ask for help.

  3. It fosters compassion in people

    Gaining knowledge about this week is helping people learn to empathize, be compassionate, and come together as a community to educate and support each other.

Suicide Prevention Week dates

Year Date Day
2025 September 7–13 Sunday–Saturday
2026 September 13–19 Sunday–Saturday