Singles Day started as a paean to being single, where solo students at China’s Nanjing University chose November 11 (because 11/11 looks like a group of sticks) to celebrate, rather than lament being partnerless. It quickly grew into a fun, unofficial holiday in which single people across China treat themselves to nice dinners and splurge on goods they wouldn’t otherwise buy for themselves. From those humble roots, Singles Day has become the single most lucrative online shopping holiday in the world, with sales reaching $25 billion in 2017, easily surpassing Black Friday and Cyber Monday combined.
When is Singles Day 2018?
Singles Day in China is always on November 11. The date 11/11 was chosen because it resembles 4 bare sticks.
Singles Day - Survey Results
Singles Day - History
Singles Day hits record for most transactions
Alibaba's mobile wallet app Alipay broke the record for most transactions per second with 256,000.
Alibaba trademarks Singles Day
It took three years, but in December 2012, Alibaba official tradmarked 双十一 (meaning "Double 11").
Singles Day surpasses Cyber Monday
Singles Day surpassed Cyber Monday as the biggest online shopping day of the year by more than double.
Singles Day becomes a shopping holiday
Alibaba CEO Jack Ma instituted the first Singles Day sales in 2009, laying the foundation for the highest grossing shopping day of the year in the world.
Singles Day is born
The accepted origin story for Singles Day is that a group of male students at Nanjing University decided that on this day they would celebrate, rather than lament, being single.
Singles Day Activities
1. Get out there and mingle, you sassy single
Singles Day in China got its start as "Bachelor's Day"—and many singles would absolutely love to meet that right someone. Why not throw a blind date mixer for you and your single friends? Who knows what could happen?!
2. Splurge on that outrageous something for you
Retailers all over the world are introducing unique, singles-oriented deals in Alibaba's footsteps. Take advantage of the special promotions—ticket for 1 to Fiji? Yes, please.
3. Write an appreciation list for yourself and post it to social media
Take a moment and list at least 10 things you appreciate about yourself—you're paying your own bills, you went to yoga class today, you're crushing it at work. Share it with your friends and see what awesomeness you inspire. Chances are, if you're loving on yourself, in short order, others will be too.
Take The Holiday Shopping Quiz
5 Mind Blowing Facts About Singles Day
1. It made $25 Billion in 24 hours
Singles Day 2017 was the single biggest shopping day in world history raking in more than $25 billion, a 40% increase over 2016.
2. 140,000 brands listed more than 15 million products
The best selling products were in the wellness and baby product categories such as vitamins, diapers, and formula.
3. 812 million packages were shipped
This colossal number is made even more mind blowing by the fact that the first order was delivered within 12.18 minutes of purchase.
4. 1.48 billion online transactions were recorded
Alibaba's Alipay platform recorded 1.48 billion online transactions during the 24-hour period. 90% were on mobile.
5. Singles Day bested Prime Day in minutes
Amazon Prime Day 2017 sold roughly $1 Billion in merchandise over 24 hours, Singles Day beat that in 2 minutes.
Why We Love Singles Day
A. You get to shop for yourself
Sure, it's fun getting gifts on your birthday, Christmas and Hanukkah—but how can people know what you really want? Today, you get to shop for you. I'm not just talking about buying yourself flowers or a nice meal. Today is the day to show yourself some real love and appreciation. Go on, indulge. Get that new leather jacket, or fancy wine club membership—you have earned it.
B. You can see you really aren't alone
Most newspapers, magazines, TV shows and movies make it seem like everyone is coupled up. (Like, how come nobody ever chooses "it's complicated" for their relationship status, anymore?) But, since 2014, single adults outnumber married adults in the United States—and the difference is only growing. Take time today to revel in the knowledge that YOU, single person, are part of the majority!
C. You can do what you want when you want to
What do you want to eat tonight? Where would you like to vacation? Is it ok to splurge on those jeans you've been eying? When you're single, you can do what makes you happy. No compromises necessary.