They say one is the loneliest number. But is it really? Could one really be the most fun number? That’s why November 11 (11-11) is Singles Day. Started in China (probably in the lonely dorm rooms of Nanking University) in the early 1990s, it’s a way for single people to celebrate themselves and their “single” status. Today, this festival has become the largest online shopping day in the world with sales on Alibaba’s websites at $5.8 billion in 2013, $9.3 billion in 2014, $14.3 billion in 2015, and over $17.8 billion in 2016. Once Singles Day catches on in the U.S. and the rest of world, watch out!
Why We Love Singles Day
A. You get to shop for yourself
Sure, it's fun getting gifts on your birthday, Christmas and Hanukkah—but how can people know what you really want? Today, you get to shop for you. I'm not just talking about buying yourself flowers or a nice meal. Today is the day to show yourself some real love and appreciation. Go on, indulge. Get that new leather jacket, or fancy wine club membership—you have earned it.
B. You can see you really aren't alone
Most newspapers, magazines, TV shows and movies make it seem like everyone is coupled up. (Like, how come nobody ever chooses "it's complicated" for their relationship status, anymore?) But, since 2014, single adults outnumber married adults in the United States—and the difference is only growing. Take time today to revel in the knowledge that YOU, single person, are part of the majority!
C. You can do what you want when you want to
What do you want to eat tonight? Where would you like to vacation? Is it ok to splurge on those jeans you've been eying? When you're single, you can do what makes you happy. No compromises necessary.
How to Celebrate Singles Day
1. Get out there and mingle, you sassy single
Singles Day got its start as "Bachelor's Day"—and many singles would absolutely love to meet that right someone. Why not throw a blind date mixer for you and your single friends? Who knows what could happen?!
2. Splurge on that outrageous something for you
Retailers all over the world are introducing unique, singles-oriented deals in Alibaba's footsteps. Take advantage of the special promotions—ticket for 1 to Fiji? Yes, please.
3. Write an appreciation list for yourself and post it to social media
Take a moment and list at least 10 things you appreciate about yourself—you're paying your own bills, you went to yoga class today, you're crushing it at work. Share it with your friends and see what awesomeness you inspire. Chances are, if you're loving on yourself, in short order, others will be too.