Cyber Monday – December 2, 2024

U.S.

Timeline
FAQs
Importance
Celebrate
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What is Cyber Monday

Cyber Monday is celebrated the Monday after Thanksgiving weekend. Established in 2005, Cyber Monday is the Internet’s answer to brick-and-mortar holiday shopping. Unlike Black Friday, Cyber Monday gives you the chance to shop those amazing Black Friday deals from the comfort of your couch or office.

History of Cyber Monday

Cyber Monday was invented in 2005 by Ellen Davis, the president of the National Retail Foundation. Data had shown that the Monday after Thanksgiving was experiencing higher than usual traffic for retail shopping while individuals were at work. Analysts were led to believe that’s because individuals had spent the weekend window shopping among the madness of Black Friday and, rather than use the typically slower residential internet speeds, waited until Monday when they were bored at work to buy what they liked over the weekend.

Thus, Cyber Monday was created as a way for brands to leverage two things: Workplace boredom and the convenience of shopping online versus in store during the Wild West of Black Friday.

Since then, Cyber Monday has steadily grown as one of the major shopping days of the year. With the likes of Amazon and increasingly affordable high-speed internet, shopping online has become more woven into the fabrics of American lives. Nearly everything can be bought and sold with about one click or two.

Additionally, as the holiday grew, so too did the day. Now, Cyber Monday sales may start the Monday before Cyber Monday (making it Cyber Week?). The nomenclature is still unknown. But what we do know is that Cyber Monday is much bigger now than just an ahead of its time insight in 2005

Cyber Monday timeline

2003

White Wednesday

1800Flowers.com tried to leverage the holiday shopping season by taking the Wednesday before Thanksgiving as a deal day.

2005

A Name is Given

The world was introduced to the term 'Cyber Monday.'

2016

What is Cyber without Social?

Referral traffic for top retailers spiked 240% on Facebook as compared to other average Mondays!

2018

Record Highs

Nearly $8 billion was spent on Cyber Monday, up almost twenty percent from the year before and a record high for the holiday.

Cyber Monday - Survey Results

Data gathered by a top Austin PR Agency

Cyber Monday FAQs

Is Amazon going to have Cyber Monday deals?

That’s likely a safe bet. Inevitably, Amazon will have Cyber Monday deals.

Are Black Friday deals better than Cyber Monday?

That varies based on the retailer and the item. Some products may have better deals online than in store, and vice versa.

What store has the best Cyber Monday deals?

Amazon typically has rather popular deals, as well as other bigger retailers such as Best Buy.

How long is Cyber Monday?

Cyber Monday lasts anywhere from 24 hours to seven days.

Cyber Monday Activities

Instead of a lunch break, take a shop break
The downside of Cyber Monday is that, well, it's on a Monday. Most of us have to work. But who needs a lunch break? On Cyber Monday, take a shop break! Eating can wait.
Indulge your inner Internet shopaholic
It's okay to let your freak flag fly once a year. If you secretly love Internet shopping but willfully don't let yourself indulge, Cyber Monday is the one day you can browse the Internet all day and feel not a shred of guilt.
Crowdsource website recommendations
Since you're browsing the Internet on Cyber Monday, you're probably already on Facebook. Expand your shopping horizons by asking your Facebook friends to share their favorite e-commerce websites. Then prepare to be led down a pleasurable rabbit hole of Internet shopping paradise.

Why We Love Cyber Monday

It gives us an excuse to be anti-social
After the madness of Thanksgiving and Black Friday, most of us just want some alone time. Cyber Monday gives us the respite we need. The whole universe of Internet shopping is at our fingertips, and we don't have to interact with a single human being to buy what we want!
We don't have to get dressed
When it comes to Internet shopping, it's all about you. Nobody to please, nowhere to go—shoes and even clothes are optional. If you want to snuggle up on the couch in nothing but your boxers, nobody can stop you.
Cyber Monday has deals you won't find on Black Friday
Cyber Monday deals are typically offered by smaller retailers and focus more heavily on fashion than technology. On average, there are 45% more clothing deals and 50% more shoe deals on Cyber Monday than on Black Friday.