Cyber Monday

Categories:: Special Interest
Tags:: Shopping
Where:: United States
Date change rule:: Monday after Thanksgiving
Holiday emoji:: 🛍️

Cyber Monday arrives every Monday after Thanksgiving, marking the biggest online shopping day of the year. Score incredible deals from the comfort of your home, discover exclusive discounts, and complete your holiday gift list with ease.

Deals
Platforms
Social
Brands
Hero
Timeline
Businesses
FAQs
Importance
Celebrate
Related
Insights
Stats

Expected Cyber Monday Deals

While we await official 2027 promotions to drop, history shows Cyber Monday brings massive online discounts across almost every retail category. Expect tech giants like Amazon, Best Buy, and Dell to offer significant savings on electronics. General merchandise retailers such as Target and Walmart will feature doorbuster-style online deals on everything from home goods to apparel. Fashion brands like Macy’s and specialty retailers like Zappos will also join in with sitewide sales. We will update this page with confirmed live deals as November 29 approaches.

Platform Guide for Cyber Monday

Instagram

Tag @nationaltoday_ and use #CyberMonday. Share your best hauls and unboxing videos, or post about the top deals you’ve snagged.

TikTok

Tag @www.nationaltoday.com and use #CyberMondayDeals. Create short, engaging videos showcasing your favorite finds or offering quick tips for navigating the sales.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #CyberMonday. Join or create groups to share deal alerts and shopping strategies with friends and family.

Cyber Monday Hero

Ellen Davis

Ellen Davis, a former Senior Vice President at the National Retail Federation (NRF), is widely credited with coining the term 'Cyber Monday' in 2005. Her insight into post-Thanksgiving online shopping trends helped formalize a dedicated day for e-commerce deals. Davis's work at the NRF focused on retail trends and consumer behavior, making her instrumental in shaping modern holiday shopping strategies. Her contribution helped transform the Monday after Thanksgiving into a major economic event.

Cyber Monday timeline

2003

White Wednesday

1800Flowers.com tried to leverage the holiday shopping season by taking the Wednesday before Thanksgiving as a deal day.

2005

A Name is Given

The world was introduced to the term 'Cyber Monday.'

2016

What is Cyber without Social?

Referral traffic for top retailers spiked 240% on Facebook as compared to other average Mondays!

2018

Record Highs

Nearly $8 billion was spent on Cyber Monday, up almost twenty percent from the year before and a record high for the holiday.

How Businesses Can Celebrate Cyber Monday

Local businesses can capitalize on Cyber Monday by offering exclusive online-only deals to their customers. Consider flash sales on specific products or services, or provide a unique discount code for newsletter subscribers. Promoting these deals across social media channels and through email marketing can drive significant traffic. Small businesses with an e-commerce presence can also bundle popular items or offer free shipping to compete with larger retailers, making online shopping convenient and appealing.

Cyber Monday - Survey Results

Data gathered by a top Austin PR Agency

Cyber Monday FAQs

When is Cyber Monday?

Cyber Monday 2026 falls on Monday, November 30, following the Thanksgiving weekend. It’s the prime day for online shoppers to find incredible deals.

How much do people spend on Cyber Monday?

In recent years, Cyber Monday has consistently broken online sales records, with consumers spending billions. In 2025, for example, spending reached approximately $12 billion in the U.S. alone.

How popular is online holiday shopping?

Online shopping has become the dominant way many consumers approach holiday gift-buying, with over two-thirds of shoppers expected to make purchases digitally during the 2026 season.

What's the difference between Black Friday and Cyber Monday?

Black Friday traditionally focuses on in-store deals and doorbusters at brick-and-mortar retailers, while Cyber Monday is exclusively dedicated to online sales and digital discounts.

Cyber Monday Activities

Instead of a lunch break, take a shop break
The downside of Cyber Monday is that, well, it's on a Monday. Most of us have to work. But who needs a lunch break? On Cyber Monday, take a shop break! Eating can wait.
Indulge your inner Internet shopaholic
It's okay to let your freak flag fly once a year. If you secretly love Internet shopping but willfully don't let yourself indulge, Cyber Monday is the one day you can browse the Internet all day and feel not a shred of guilt.
Crowdsource website recommendations
Since you're browsing the Internet on Cyber Monday, you're probably already on Facebook. Expand your shopping horizons by asking your Facebook friends to share their favorite e-commerce websites. Then prepare to be led down a pleasurable rabbit hole of Internet shopping paradise.

Why We Love Cyber Monday

It gives us an excuse to be anti-social
After the madness of Thanksgiving and Black Friday, most of us just want some alone time. Cyber Monday gives us the respite we need. The whole universe of Internet shopping is at our fingertips, and we don't have to interact with a single human being to buy what we want!
We don't have to get dressed
When it comes to Internet shopping, it's all about you. Nobody to please, nowhere to go—shoes and even clothes are optional. If you want to snuggle up on the couch in nothing but your boxers, nobody can stop you.
Cyber Monday has deals you won't find on Black Friday
Cyber Monday deals are typically offered by smaller retailers and focus more heavily on fashion than technology. On average, there are 45% more clothing deals and 50% more shoe deals on Cyber Monday than on Black Friday.