Boxing Day – December 26, 2026

Boxing Day
Categories:
Tags:
Shopping
Where:
World
Date change rule:
Every December 26
Holiday emoji:
🎁

Boxing Day arrives every December 26 in many countries with British ties. Historically a day for giving to household staff, it has evolved into a major shopping event and a popular day for gift returns. Join the post-Christmas festivities, explore sales, and extend the holiday spirit.

Want to sponsor Boxing Day? Learn how

Expected Boxing Day Deals

Boxing Day is synonymous with massive post-Christmas sales, and 2027 promises to be no different. Shoppers can anticipate deep discounts on electronics, fashion, home goods, and more from major retailers. Look for deals from Amazon, Best Buy, Target, Walmart, Macy’s, Nordstrom, and The Bay (Canada). Many stores offer limited-time doorbuster deals starting early morning. We will update this page with confirmed live deals as December 26 approaches.

Platform Guide for Boxing Day

Instagram

Tag @nationaltoday_ and use #BoxingDay. Share your best post-Christmas finds or how you’re giving back to your community.

TikTok

Tag @www.nationaltoday.com and use #BoxingDay. Film a ‘Boxing Day Haul’ video showcasing your favorite deals or a gift-return strategy guide.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #BoxingDay. Share great deals you’ve found or community giving initiatives.

Social Media Tips for Boxing Day

Individuals

Share your post-Christmas finds, whether it's a great deal or a way you're extending the spirit of giving to others.

Creators

Produce content around Boxing Day sales, unboxing new items, or creative ways to repurpose holiday gifts.

Brands

Launch exclusive one-day sales, promote clearance items, or partner with charities for a post-holiday giving campaign.

Top Brands for Boxing Day

  1. Amazon

    Founded in 1994 by Jeff Bezos, Amazon is a global e-commerce and cloud computing giant. It is renowned for its massive holiday sales events, including significant Boxing Day promotions across various product categories.

  2. Best Buy

    An American multinational retailer of consumer electronics, Best Buy was founded in 1966. It is a go-to destination for tech enthusiasts and gift-givers seeking major discounts on electronics during Boxing Day sales.

  3. Target

    Founded in 1902 in Minneapolis, Minnesota, Target is a major American big-box department store chain. The retailer is famous for its post-holiday clearance events, offering deep discounts on a wide array of products.

  4. Walmart

    Founded by Sam Walton in 1962, Walmart is the world's largest company by revenue. It offers widespread Boxing Day discounts, making it a popular choice for shoppers looking for deals on everyday essentials and more.

  5. Macy's

    An iconic American department store, Macy's was founded in 1858 in New York City. It remains a traditional destination for post-Christmas shopping, known for its extensive sales on clothing, home goods, and accessories.

  6. The Bay (Hudson's Bay)

    As Canada's oldest company, founded in 1670, Hudson's Bay, commonly known as The Bay, is a prominent retailer. It is a key player in Canadian Boxing Day sales, offering significant discounts across its department store offerings.

  7. Zara

    A Spanish fast-fashion retailer founded in 1975, Zara is part of the Inditex group. Known for its quick turnover of trendy items, Zara often participates in Boxing Day sales, providing discounts on its popular apparel.

Boxing Day Hero

Saint Stephen

Boxing Day is traditionally associated with Saint Stephen's Day, observed on December 26. Stephen is recognized as the first Christian martyr, celebrated for his acts of charity and service. While the modern holiday has evolved significantly, its roots in giving and helping those in need connect back to the spirit of Saint Stephen's benevolence. His feast day encourages reflection on generosity and community support.

History of Boxing Day

The day after Christmas, Boxing Day is celebrated in the United Kingdom, Australia, New Zealand, and Canada. But let’s clear up something first — Boxing Day is not about pummeling opponents. This unique holiday has its roots in gift-giving on one hand and classism on the other. Here’s what we know about Boxing Day’s origins.

The entire British class system worked to make Christmas Day a big deal for wealthy elites. They splurged on Christmas dinners of geese, turkey, and other fowl cooked by kitchen staff. Household servants worked hard making all the holiday preparations during the years well before the conveniences and technological advances of the Industrial Revolution. Messenger boys regularly ran errands and postmen delivered mail and packages year-round.

Boxing Day, on December 26, gave the wealthy a chance to repay their servants and tradespeople with paid time off and small gift boxes filled with trinkets or coins as a show of appreciation for their service during the holidays and throughout the year. Servants and tradespeople also prepared gift boxes for their own families, too.

Some historians attribute Boxing Day to the small boxes of alms placed near the church doors requesting donations to help the poor during Advent. On the day after Christmas, members of the church clergy would distribute the donations to needy citizens throughout the community. December 26 was chosen for these charitable acts because the day was dedicated to St. Stephen, a patron saint known for good works and his status as the first Christian martyr.
Ironically, during modern times, Boxing Day is synonymous with holiday shopping, good times, and sports. Rather than boxing, soccer and cricket matches are the sports of choice that bring everyone together for more holiday fun. In the UK, sports are often played on Boxing Day, especially football matches and horse racing. There is a cricket test match on Boxing Day each year in Australia, where they play against another country. Fox hunts were also a big part of Boxing Day traditions, but in 2004, the activity was banned in the UK. Hunters still gather, dressed in their finest coats, but now follow designated artificial trails.

Traditionally, the holiday was celebrated by giving to the needy and less fortunate, but over time, Boxing Day has evolved and been commodified in several different ways. Boxing Day is also now a time of year when big sales are offered by shops traditionally after Christmas in the UK – similar to Black Friday in the USA. Sales and revenue are so heavy now in countries that celebrate Boxing Day that now some retailers advertise ‘Boxing Week.’ These worldwide sales feature deals and discounts lasting until the end of the month.

Boxing Day timeline

AD 36
Saint Stephen dies for his faith

Saint Stephen Day recalls the patron saint, based in Jerusalem, who helped the poor but was stoned to death, making him the first Christian martyr for the faith.

The Middle Ages
Wren's Day a Precursor to Boxing Day

Practiced throughout Ireland, Wren Day tradition required participants to go door to door looking for alms in exchange for a wren’s feather — with the tradition of “hunting the wren” actually going back to Celtic times.

1830
Oxford English Dictionary refers Boxing Day

In 1833, the Oxford English Dictionary, an acknowledged guardian of the correct use of the English language, makes the first reference to Boxing Day in print.

1836
Well, if Dickens is using it...

The English novelist - Charles Dickens, references Boxing Day in his first novel, “The Pickwick Papers,” which was published as a monthly serial until 1837.

Boxing Day Traditions

A Day off

Boxing Day is a public holiday (meaning a paid day off) in the UK, Canada, South Africa, New Zealand and Jamaica. 

Pantomimes

Big sales jump off on Boxing Day a la Black Friday. Friends and family gather to eat together and to attend sporting events like horse racing and soccer. People also attend the theatre for “Pantomimes,” which are Christmas plays based on children’s fairy tales with characters like Cinderella or Sleeping Beauty. 

Jamaican Traditions

Boxing Day in Jamaica comes with a rasta vibe. People party at the beach and attend Caribbean-flavored pantomimes usually performed in a Jamaican patois. Jamaicans also go to actual boxing matches on Boxing Day!

Boxing Day By Numbers

9% – The reduction in sales on Boxing Day 2018.
15% – The percentage of retailers in London who profited from a ‘Boxing Day Bounce.’
43% – The largest recorded online discounts on Boxing Day, in 2018.
1973 – The year the horror masterpiece ‘The Exorcist’ released on Boxing Day,
4 – The number of goals scored by Southampton against Arsenal on Boxing Day in 2015.
1994- The year when South Africa changed ‘Boxing Day’ to ‘The Day of Goodwill.’
1.5 – Times the salary that is given to employees in Australia who work on Boxing Day,
69% – The percentage of shoppers who prefer buying online on Boxing Day

Boxing Day FAQs

When is Boxing Day?

Boxing Day 2026 falls on a Saturday, December 26, extending the weekend festivities for many. It’s a prime day for both shopping and relaxing after Christmas.

Why is it called Boxing Day?

The name ‘Boxing Day’ originates from the tradition of giving Christmas boxes to servants and tradespeople the day after Christmas. This practice, dating back centuries, was a way to thank them for their service throughout the year.

Which countries celebrate Boxing Day?

Boxing Day is primarily celebrated in Commonwealth countries, including the United Kingdom, Canada, Australia, New Zealand, and South Africa. It is often a public holiday in these nations.

Is Boxing Day a public holiday?

Yes, Boxing Day is a public holiday in many countries where it is observed, such as the UK, Canada, Australia, and New Zealand. This allows many people to have a day off for shopping or leisure.

Boxing Day Activities

  1. Donate time

    If you chose the organization you love an volunteer time there. Donate blood to the local blood bank. Make a donation online to your favorite charity or organization, the spirit of giving doesn’t have to be only in the material realm.

  2. Go out on a hike or go play sports

    Get out and enjoy nature, while all your compatriots are shopping away get some fresh air, enjoy time with your sports teammates or friends. So grab your baseball gloves, your skateboards, your hiking boots and those footballs and basketballs and get outside!

  3. Throw a Boxing Day party!

    Invite your friends and throw a party after Christmas! Don’t let the spirit die the next day. Make it either a purchased gift holiday or a re-gifting party for all those weird pairs of socks that Grandma gave you…

5 Facts About Boxing Day

  1. One of nine public holidays in Ireland.

    Boxing Day is popularly known as ‘Saint Stephen's Day’ or ‘Feast of Saint Stephen’ in Ireland.

  2. To Kill a Wren Bird.

    The hunting of wren birds was considered unlucky on any day except Boxing Day. It used to be a popular event in England in the past.

  3. Kickoff!

    In the United Kingdom, Premier League Football has a full day dedicated to games on Boxing Day.

  4. Good luck for Sailors.

    During the Age of Exploration, sailors would collect money in a box for good luck, which would be then distributed to the poor on Boxing Day by a priest.

  5. Taking it literally

    There are many countries around the world who, to this day, think that Boxing Day refers to the sport.

Why We Love Boxing Day

  1. Boxing Day is another great excuse to give gifts to people

    Everyone loves a gift. Show your family and friends how much you care about them and that it's not just limited to Christmas!

  2. Boxing day is an international day

    Boxing Day is observed only in the United Kingdom, Canada, Hong Kong, Australia, New Zealand, South Africa and some other Commonwealth nations. So join in our fellow nations and party it up this Boxing Day.

  3. Boxing day has a charity based bend

    For boxing day in the UK Wrenboys dress up and visit houses collecting money for charities and organizations. What other holidays have such a caring and outward facing bend. So for this Boxing day donate to your favorite one!

Boxing Day dates

Year Date Day
2026 December 26 Saturday
2027 December 26 Sunday
2028 December 26 Tuesday
2029 December 26 Wednesday
2030 December 26 Thursday

Let’s get social

Here are some special hashtags for the day.

#boxingdaysales #boxingdaysale #boxingdayfun #boxingdayshopping #boxingdaydinner #boxingdayvibes #boxingdayliverpool #boxingdaycricket