Day of Goodwill – Dec. 26, 2026

Day of Goodwill
Categories:
Tags:
ActivitiesAppreciation
Where:
South Africa
Date change rule:
Every December 26
Holiday emoji:
🤝

Day of Goodwill lights up South Africa every December 26, extending the festive spirit of Christmas. This public holiday encourages outdoor leisure with family and friends, alongside meaningful acts of charity and volunteerism. Embrace the day by giving back, spreading kindness, and connecting with your community.

Want to sponsor Day of Goodwill? Learn how

Expected Day of Goodwill Deals

While the Day of Goodwill isn’t traditionally a commercial sales event, it’s a prime opportunity for charitable giving and community support. Many South African organizations, such as Gift of the Givers Foundation, FoodForward SA, and The Smile Foundation, often see increased donations and volunteer interest. Retailers like Woolworths and Shoprite may run campaigns encouraging customers to donate to partner charities at checkout or through specific product purchases. Look for local drives organized by community centers and churches. We will update this page with confirmed live charity initiatives as December 26 approaches.

Platform Guide for Day of Goodwill

Facebook

Mention National Today (facebook.com/nationaltoday) and use #DayOfGoodwill. Share stories of community impact or local charity events.

X/Twitter

Mention @NatlToday and use #DayOfGoodwillSA. Highlight organizations doing good work or share ways to volunteer.

Instagram

Tag @nationaltoday_ and use #DayOfGoodwill. Post photos of your family’s outdoor activities or volunteering efforts.

Social Media Tips for Day of Goodwill

Individuals

Spend time outdoors with loved ones, perhaps at a park or beach, and consider dedicating a portion of your day to volunteering at a local shelter or participating in a community clean-up.

Creators

Produce content highlighting local South African charities, interview volunteers, or share DIY ideas for acts of kindness. Encourage your audience to get involved and spread positivity.

Brands

Launch a 'goodwill' campaign by partnering with a local charity for a donation drive or volunteer day. Showcase your team's efforts and encourage customer participation through matching programs.

Organizations & Brands for Day of Goodwill

  1. Gift of the Givers Foundation

    Founded in 1992 by Dr. Imtiaz Sooliman, this is the largest disaster response non-governmental organization of African origin on the African continent. It provides unconditional aid to those in need, focusing on disaster relief, hunger alleviation, and healthcare.

  2. FoodForward SA

    Established in 2009, FoodForward SA recovers quality edible surplus food from farmers, manufacturers, and retailers. This food is then distributed to a network of verified registered charities that serve vulnerable communities across South Africa.

  3. The Smile Foundation

    This South African non-profit organization provides expert surgical intervention for children with facial abnormalities, working with academic hospitals across the country. They aim to restore smiles and improve the quality of life for young patients.

  4. Woolworths

    A leading South African retail chain founded in 1931, Woolworths is known for its quality food, fashion, and homeware. They frequently engage in social responsibility initiatives, including food donation programs and community development projects.

  5. Shoprite

    As Africa's largest food retailer, Shoprite, founded in 1979, operates across numerous African countries. The group is deeply involved in community upliftment, running extensive food security programs and supporting local suppliers and small businesses.

  6. Nelson Mandela Foundation

    Established in 1999, the Nelson Mandela Foundation preserves the legacy of Nelson Mandela and promotes his vision of freedom and equality. It focuses on dialogue, research, and advocacy for social justice, embodying the spirit of goodwill and reconciliation.

  7. Habitat for Humanity South Africa

    Part of the international non-profit organization, Habitat for Humanity South Africa helps families build or improve a place to call home. They mobilize volunteers and partners to construct affordable housing, fostering community and self-reliance.

Day of Goodwill Hero

Nelson Mandela

Nelson Mandela (1918-2013) was a South African anti-apartheid revolutionary, political leader, and philanthropist who served as the first President of South Africa from 1994 to 1999. His lifelong dedication to reconciliation, justice, and human dignity, often encapsulated by the philosophy of Ubuntu, profoundly embodies the spirit of goodwill.

History of Day of Goodwill

On the Day of Goodwill, South Africans recover from the Christmas festivities and treat themselves to a day of fun, food, and sunshine. The day was originally celebrated as Boxing Day, but in 1994 the name of the holiday was changed to Day of Goodwill as a sign of severance from the region’s colonial past. Boxing Day is essentially a British holiday during which ‘boxes’ of gifts or money are donated to the needy a day after Christmas. Despite the name change, the traditions of the holiday more or less remain the same in South Africa. It is also a public holiday so people can relax and unwind on their day off.  

The weather is warm and pleasant as it is summer during this time of the year in South Africa so, naturally, more unconventional Christmas activities are common, like heading to the beach. 

In 1652, the first Dutchmen stepped onto South African soil. Before long, the region became a Dutch colony. This continued until 1795 when the British took over rule of South Africa. The Dutch reigned once again in 1803, after which the British again took control 3 years later. This conflict continued back and forth between the British and the Dutch for many years. Finally, the British granted South Africa partial independence, with the establishment of the Union of South Africa in 1910. South Africa’s exit from the Commonwealth and declaring itself a Republic in 1961 marked the beginning of the end of colonial rule. In 1994, the same year Nelson Mandela became president, Boxing Day was changed to Day of Goodwill. 

Day of Goodwill timeline

1652
We come in Peace!

The earliest Dutchmen arrives in South Africa.

1910
South African Union

On May 31, South Africa is granted partial independence and Louis Botha becomes the first prime minister.

1961
South Africa Exits

South Africa leaves the Commonwealth.

1994
The Mandela Effect

Nelson Mandela becomes president of South Africa.

How Businesses Can Celebrate Day of Goodwill

Local South African businesses can celebrate Day of Goodwill by organizing team volunteer days with charities like FoodForward SA or Gift of the Givers Foundation. Restaurants might offer special menus that include a donation to a local food bank for each meal sold, extending the festive spirit of giving. Retailers could run ’round-up at checkout’ campaigns, allowing customers to contribute small amounts to a chosen cause. Highlighting these efforts on social media can also inspire customer participation and demonstrate corporate social responsibility.

Day of Goodwill FAQs

When is Day of Goodwill?

In 2026, Day of Goodwill falls on Saturday, December 26. This public holiday in South Africa is a time for relaxation and charitable acts, following Christmas Day.

What is the origin of Day of Goodwill?

The Day of Goodwill in South Africa is the equivalent of Boxing Day in many Commonwealth countries, traditionally a day for giving gifts to service people and the poor. In South Africa, it has evolved into a day emphasizing community service and outdoor leisure.

How is Day of Goodwill celebrated in South Africa?

South Africans typically celebrate the Day of Goodwill by enjoying the summer weather outdoors, often at beaches or parks, with friends and family. It’s also a popular day for volunteer work and participating in charity events across the country.

Is Day of Goodwill a public holiday?

Yes, Day of Goodwill is a public holiday throughout South Africa, granting citizens a day off to observe the occasion. This ensures widespread participation in both leisure and charitable activities.

How To Celebrate Day of Goodwill

  1. Make a donation

    Day of Goodwill wouldn’t be complete without donating to charity to help the poor or giving leftover food to the homeless.

  2. Attend a comedy night

    Attend an entertainment event taking place in your local area. If you’re in Cape Town, we suggest heading over to the Cape Town Comedy Club to laugh the exhaustion of the holiday season away.

  3. Head to the beach

    Surf’s up and the Sun’s out! Head to the beach with your family and friends and burn off some of those festive meals with beach activities or just relax on the warm sand.

5 Facts About Boxing Day Around The World

  1. Saint Stephen's Day

    In Ireland, Boxing Day is celebrated as the Feast of Saint Stephen or Saint Stephen's Day.

  2. Christmas part 2

    In some European countries, it is considered as the Second Christmas Day or simply Christmas II.

  3. Also a day for sporting events

    In the UK, Boxing Day is observed with the kick-off of football games and horse racing.

  4. People still get confused by the word ‘boxing’

    A good majority of people around the world who don’t celebrate Boxing Day, still think it refers to the sport.

  5. Another way to relax and unwind

    In Canada, Australia, UK, and New Zealand, Boxing Day is the biggest shopping day of the year, beating Black Friday and Cyber Monday.

Why We Love Day of Goodwill

  1. Here comes the sun

    We think it is pretty amazing that Christmas occurs during summertime in South Africa. A wild idea for most of us, but celebrating the festive season and its accompanying holidays on warm, sunny days seems like a lot of fun!

  2. Appreciating what you have

    The Day of Goodwill is a great day to reflect on our needs and wants. With all the Christmas presents accumulated, this day is more geared towards charitable acts.

  3. Only in South Africa!

    Rather than following the traditional Boxing Day originally implemented by the colonial British, it is great to see South Africa make a spin-off holiday that they can better identify with, all the while staying true to the essence of the main holiday,

Day of Goodwill dates

Year Date Day
2026 December 26 Saturday
2027 December 26 Sunday
2028 December 26 Tuesday
2029 December 26 Wednesday
2030 December 26 Thursday