A widespread holiday
Public Policy Polling found that 12.5 million Americans celebrate Kwanzaa.
A cultural celebration
Karenga, who originally offered Kwanzaa as an alternative to Christmas, declared Kwanzaa as a non-religious celebration of family, community, and culture so that people wouldn't feel alienated and would be able to celebrate both Christmas and Kwanzaa.
Hallmark gets in on Kwanzaa
The first Kwanzaa Hallmark card was sold.
The beginning of Kwanzaa
Dr. Maulana Karenga, a professor at California State University, Long Beach, created Kwanzaa as a response to the Watts riots.
What is Kwanzaa and why is it celebrated?
What are the seven principles of Kwanzaa?
What are Kwanzaa traditions?
How to Observe Kwanzaa
Get in the spirit with African decor
No holiday is complete without decorations! To get in the Kwanzaa spirit, decorate your home with African art, cloths such as kente, and fresh fruits that represent African idealism.
Learn some Swahili
Swahili is a language spoken throughout Africa, and therefore unites all who celebrate Kwanzaa. One of the most important Swahili words to know are the names of the seven principles of Kwanzaa: Umoja (unity), Kujichagulia (self-determination), Ujima (collective work and responsibility), Ujamaa (cooperative economics), Nia (purpose), Kuumba (creativity), and Imani (faith).
Pick up a drum
Many families celebrate Kwanzaa by playing music and singing cultural African or African-American songs. Pick up a drum, or any percussive instrument brought out for the celebration, and join in on the musical fun!
Why Kwanzaa is Important
It promotes unity
Kwanzaa was birthed as a response to the Watts riots, which occurred as a reaction to longstanding racial injustice in America. The holiday was made by Dr. Maulana Karenga to bring African Americans together as a community in a celebration of identity.
It's for the culture
Kwanzaa is considered a cultural holiday rather than a religious celebration, meaning that even if you participate in Kwanzaa festivities, you can still celebrate the winter holidays that fall under your religion. Many households will have both a kinara and a Christmas tree in their living room at the same time.
It allows people to experience a connection to their roots
Many people in the African American community, and other nations of the African diaspora in the Americas, find that Kwanzaa makes them feel closer to their roots. Celebrating a holiday based in ancient African tradition allows participants to experience a grounding connection to Africa.