Juneteenth – Jun. 19, 2026

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Every June 19
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Juneteenth commemorates the emancipation of enslaved African Americans in the U.S. every June 19. This federal holiday invites reflection on the journey to freedom, the resilience of a people, and the ongoing pursuit of equality. Join in community celebrations, educate yourself on Black history, and support Black-owned businesses.

Want to sponsor Juneteenth? Learn how

Expected Juneteenth Deals

Juneteenth is a time for reflection and community, with many businesses and organizations focusing on education, cultural celebration, and support for Black-owned enterprises rather than traditional sales. Look for special events hosted by groups like the NAACP and the National Museum of African American History and Culture. Many local businesses, particularly Black-owned ones, will offer unique promotions or host community gatherings. Major retailers like Target and Walmart often highlight Black-owned brands and donate to related causes. Financial institutions such as JPMorgan Chase may offer grants or support programs for minority businesses. We will update this page with confirmed live events and community initiatives as June 19 approaches.

Platform Guide for Juneteenth

X/Twitter

Mention @NatlToday and use #Juneteenth. Share historical facts, educational resources, and news about local observances to foster dialogue.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #Juneteenth. Share community event details, family stories, and photos from local celebrations.

Instagram

Tag @nationaltoday_ and use #Juneteenth. Post visuals of cultural celebrations, historical markers, and profiles of Black leaders and entrepreneurs.

Social Media Tips for Juneteenth

Individuals

Attend a local Juneteenth festival or parade, visit a historical museum, or host a family gathering focused on education and celebration of freedom. Support Black-owned businesses in your community.

Creators

Produce content highlighting the history and significance of Juneteenth, interview community leaders, or showcase Black artists and entrepreneurs. Create educational explainers or share personal reflections.

Brands

Sponsor local Juneteenth events, highlight Black-owned businesses in your supply chain, or launch internal educational initiatives for employees. Avoid performative activism and ensure genuine support.

Partners & Brands for Juneteenth

  1. NAACP

    Founded in 1909, the National Association for the Advancement of Colored People is a civil rights organization in the United States. It plays a crucial role in advocating for racial justice and equality, including the recognition and celebration of Juneteenth.

  2. National Museum of African American History and Culture

    Part of the Smithsonian Institution, this museum in Washington D.C. opened in 2016. It is dedicated to documenting African American life, history, and culture, serving as a vital resource for understanding Juneteenth's context.

  3. Target

    Founded in 1902, Target is one of the largest retailers in the U.S. The company has made efforts to support Black-owned businesses and communities, often featuring special collections and contributing to related causes during Juneteenth.

  4. Black Girls CODE

    Founded in 2011 by Kimberly Bryant, Black Girls CODE aims to increase the number of women of color in the digital space. Organizations like this embody the spirit of empowerment and opportunity celebrated on Juneteenth.

  5. Ben & Jerry's

    Founded in 1978, this ice cream company is known for its social activism. Ben & Jerry's has been a vocal supporter of racial justice initiatives and often uses its platform to advocate for holidays like Juneteenth.

  6. Historically Black Colleges and Universities (HBCUs)

    Established before 1964 with the principal mission of educating Black Americans, HBCUs are pillars of the Black community. They play a significant role in preserving history and fostering future generations of leaders, aligning with Juneteenth's educational focus.

  7. Harlem Candle Co.

    Founded by Teri Johnson, this luxury home fragrance brand celebrates the rich history and culture of the Harlem Renaissance. Supporting Black-owned businesses like this is a meaningful way to observe Juneteenth.

Juneteenth Hero

Opal Lee

Known as the 'Grandmother of Juneteenth,' Opal Lee is an activist who campaigned for decades to make Juneteenth a federal holiday. Born in 1926, her persistent efforts, including a symbolic 2.5-mile walk from Fort Worth, Texas, to Washington D.C., were instrumental in its recognition in 2021. Her work embodies the spirit of perseverance and the pursuit of freedom.

History of Juneteenth

According to the official website of the historical event, Juneteenth is ‘the oldest nationally celebrated commemoration of the ending of slavery in the United States.’ Other than marking a pivotal date of significance in American history, Juneteenth also serves as an opportunity for African Americans to cherish their culture and heritage. 

More than 155 years old, Juneteenth celebrates the liberation of African Americans from slavery in the U.S. The reason for it being celebrated on June 19 is because, on this day in 1865, when Major General Gordon Granger of the Union Army landed in Texas, he brought the news that the Civil War had ended and all slaves were free. 

The proclamation declaring the abolishment of slavery was issued by President Abraham Lincoln on January 1, 1863, in the nation’s third year of an ongoing civil war. Known as the Emancipation Proclamation, it declared that ‘all persons held as slaves within any State or designated part of a State […] shall be then, thenceforward, and forever free.’ Granger’s arrival at Texas was to enforce this decree, which had originally gone into effect two years earlier. 

The news had come as a shock to more than 250,000 slaves in Texas who were unaware of it.

On June 19, in the city of Galveston, Granger publicly read General Order No. 3, which stated: ‘The people of Texas are informed that, in accordance with a proclamation from the Executive of the United States, all slaves are free.’

As to why the news of the abolition of slavery reached Texas so late, there are varying accounts. One story states that the messenger bearing the news was assassinated on his journey. Some historians believe that the report on the Emancipation Proclamation was withheld by slave owners in Texas on purpose so that they can go about their business as usual and keep the labor force working. Historians also note that, until 1865, Texas remained a Confederate State, so Lincoln’s proclamation could not have been enforced until Robert E. Lee surrendered to the Union Army and they took over. 

Either way, Granger’s arrival with the grand news stirred the air with jubilance and massive celebrations across the state. A former slave named Felix Haywood gave his recount of the first celebration in 1865 in the book “Lone Star Pasts: Memory and History in Texas” — ‘We was all walkin’ on golden clouds […] Everybody went wild […] We was free. Just like that, we was free.’

Juneteenth timeline

June 19, 1865
Texas Slaves Finally Gain Their Freedom

Even though they are officially made aware of the Emancipation Proclamation on this day, many slaves stay with their masters as paid hands.

August 28, 1963
‘I Have a Dream’

Martin Luther King delivers one of history’s most inspirational speeches in front of roughly 200,000 people at the Lincoln Memorial.

July 2, 1964
President Johnson Signs the Civil Rights Act

This act gives the federal government the power to enforce desegregation while prohibiting discrimination based on race, color, religion, or national origin.

1980
Texas Declares Juneteenth a State Holiday

While Texas was the first state to observe Juneteenth as a state holiday, many others have since followed suit.

June 14, 2019
Call for a National Holiday

“Boston Globe” columnist Renée Graham writes that Juneteenth deserves an elevated status, noting that many African Americans regard the nation’s July 4 holiday with deep ambivalence.

2023
A Federal Holiday

Presidnet Joe Biden declares Juneteenth a federal holiday.

How Businesses Can Celebrate Juneteenth

Local businesses can honor Juneteenth by hosting educational events, showcasing Black history, and partnering with local community organizations. Consider featuring products from Black-owned suppliers, offering special discounts to support Black-owned businesses, or donating a portion of sales to racial justice initiatives. Creating an inclusive environment and providing resources for employee education on the holiday’s significance are also impactful ways to celebrate.

Juneteenth - Survey Results

 

Juneteenth FAQs

When is Juneteenth?

Juneteenth 2026 falls on a Friday, June 19, commemorating the day in 1865 when enslaved people in Texas finally learned of their freedom. It’s a federal holiday, inviting nationwide reflection.

Is Juneteenth a federal holiday?

Yes, Juneteenth became a federal holiday in the United States on June 17, 2021, when President Joe Biden signed the Juneteenth National Independence Day Act into law. This means federal employees observe the day off.

How many people celebrate Juneteenth?

Millions of Americans, particularly within the Black community, celebrate Juneteenth through various cultural events, educational programs, and family gatherings. Its federal holiday status has broadened awareness and participation nationwide.

Why is Juneteenth celebrated on June 19?

Juneteenth is celebrated on June 19 because it marks the day in 1865 when Union Army General Gordon Granger arrived in Galveston, Texas, and announced the freedom of enslaved African Americans, over two years after the Emancipation Proclamation.

How to Observe Juneteenth

  1. Fly the Juneteenth flag

    Echoing the red, white, and blue of the U.S. flag, the Juneteenth flag signifies that slaves and their descendants are true Americans. A star in the middle represents Texas, with a larger outer star representing new freedom and a new people.

  2. Attend a Juneteenth celebration

    Some citizens in the southern states celebrate with readings and oral histories of their ancestors, which is an honorable way to remember a somber period in American history. Celebrations also include cookouts, rodeos, concerts, and parades.

  3. Watch a movie about slavery

    Recent titles include "12 Years a Slave," "Glory," Amistad" and "Django Unchained."

5 Courageous Americans Who Fought For Equality

  1. Dr. Martin Luther King, Jr.

    Perhaps the most widely recognizable name associated with the civil rights movement, Dr. King gave us the famous "I have a Dream" speech in August 1963 — his 1968 murder proved that the movement still had a lot of work to do.

  2. Rosa Parks

    With a simple refusal to surrender her seat on a public bus, Parks made a bold statement for African Americans in the South — her December 1955 arrest inspired the Montgomery Bus Boycott.

  3. Mildred Loving

    Loving and her husband, Richard, were jailed for unlawful cohabitation in Virginia where interracial marriage was illegal in 1958 — their case reached the Supreme Court in 1967, which ruled unanimously in their favor.

  4. Frederick Douglass

    An escaped slave, Douglass became an advocate for the abolition of slavery as well as women's rights.

  5. Dred Scott

    Enslaved African American Dred Scott sued for his family's freedom in 1857 — the Supreme Court ruled against him, finding that no person of African ancestry could claim U.S. citizenship.

Why Juneteenth is Important

  1. We need to learn from past mistakes

    Acknowledging our past helps us to understand what all of us must do as a society to improve. We need to fight for equal access to education for African-American students, freedom of speech, and non-discrimination in all areas of life.

  2. Empathy

    Most of us can't imagine a world like this. When Texas finally "freed" their slaves in 1865, it came 30 months after Lincoln's proclamation. Still, even today, America struggles with racial discrimination.

  3. Redemption

    Texas was the first state to establish Juneteenth as a state holiday in 1980. Today, it's a 'partial staffing' holiday in Texas — government offices do not close but agencies may operate with reduced staff.

Juneteenth dates

Year Date Day
2026 June 19 Friday
2027 June 19 Saturday
2028 June 19 Monday
2029 June 19 Tuesday
2030 June 19 Wednesday