National Splurge Day – June 18, 2026

Expected National Splurge Day Deals

While we await official 2027 promotions, history shows National Splurge Day often inspires brands to offer enticing deals. Expect luxury retailers like Nordstrom and Saks Fifth Avenue to feature special discounts on designer apparel and accessories. Tech giants such as Apple and Best Buy might present limited-time offers on high-end electronics. Gourmet food and beverage companies like Godiva or local artisanal shops could provide exclusive bundles. Travel and experience providers such as Marriott Bonvoy or SpaFinder may introduce packages for a luxurious getaway or a relaxing treatment. Even subscription boxes for premium goods often see a surge in promotions. We will update this page with confirmed live deals as June 18 approaches.

History of National Splurge Day

Trade and commerce probably existed as far back as man’s existence goes, say historians. People began with the barter system, exchanging cattle and livestock. This changed to money years later, as currency developed around the world. 

America’s history with shopping and spending has also seen drastic changes. Pioneers began the trend of shopping locally and would visit the general stores around them. By the eighteenth and nineteenth centuries, mom-and-pop stores were aplenty throughout the U.S. These were followed by the great department stores a decade later. As America’s business and economic sectors changed dramatically in the twentieth century, agriculture was replaced with manufacturing and industry. This change saw employment opportunities increase, which put money in the hands of people. Naturally, more money meant people were able to spend more. Newly wealthy customers launched department stores into the stratosphere; these places sold more than ‘items,’ they sold a way of life. The second half of the nineteenth century also brought a new type of shopping experience — the malls. While the concept of people visiting multiple vendors in a common-place had been around a long time — Ancient Greeks developed one-place-for-all-goods type marketplaces called ‘agoras,’ the initial mall as we came to know them developed in this age. The rise of the malls was spurred by the rise in the automobile industry too; the more cars people could buy, the easier they could travel to these malls. The turning point in shopping history came with the rise of e-commerce. As access to the internet grew, so too did the people making purchases online. The e-commerce trend was soon followed by sales on social media; multiple brands can now sell their products directly on channels like Facebook and Instagram. 

More than 20 years ago, Chicago native Adrienne Sioux Koopersmith decided she was fed up with traditional holidays. Calling herself ‘America’s Premier Eventologist,’  because she founded more than 1,900 different holidays — she came up with the idea for a lavish, one-of-a-kind holiday called the National Splurge Day, that we have been celebrating ever since.