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National Princess Week celebrates the strength and awesomeness within all girls and women, running from April 19-25, 2026. This week encourages everyone to embrace their inner royal, recognizing qualities like courage, kindness, and leadership. Join the festivities by dressing up, reading inspiring stories, and celebrating empowering role models.
Want to sponsor National Princess Week? Learn how
Expected National Princess Week Deals
While we wait for official 2027 promotions to drop, history shows National Princess Week often inspires magical deals. Expect Disney Store to offer discounts on princess costumes and accessories, while Mattel might feature sales on its popular doll lines. Retailers like Target and Walmart typically carry a wide array of themed merchandise. Look for special promotions at Build-A-Bear Workshop for custom royal friends, and children’s book publishers like Scholastic may highlight inspiring stories. Party City will likely have sales on princess party supplies. We will update this page with confirmed live deals as April approaches.
Platform Guide for National Princess Week
Tag @nationaltoday_ and use #NationalPrincessWeek. Share photos of your princess-themed outfits, crafts, or storytime sessions.
TikTok
Tag @www.nationaltoday.com and use #NationalPrincessWeek. Create short videos showcasing princess transformations, DIY projects, or empowering messages.
Mention National Today (facebook.com/nationaltoday) and use #NationalPrincessWeek. Share community events, empowering stories, or ask followers to post their favorite princess moments.
National Princess Week Hero
Princess Diana
History of National Princess Week
Once upon a time in the year 2012, Walt Disney, Target, and Julie Andrews created the National Princess Week. Walt Disney Pictures is an American film production studio, a subsidiary of The Walt Disney Company. It is famous for creating eminent Disney princesses like Cinderella, Ariel, Belle, Rapunzel, Snow White, Mulan, Pocahontas, Aurora, Jasmine, and Moana, among the 40 or so other Disney princesses. Target is an American retail corporation, which is the eighth-largest retailer in the United States. Andrews is an Oscar-winning British actress and singer, famed for her roles in “Mary Poppins” and “The Sound of Music.”
The word ‘princess’ originated from the Old French ‘princesse’ and through the Latin word ‘princess,’ which is actually derived from the elements ‘primus’ (first) and ‘capio’ (to seize). The word princess is mainly used to address a female royal daughter.
It all began on April 23 of 2012. The National Princess Week was thought of and designed by Julie Andrews for every young girl and woman from all walks of life to be able to celebrate the inner princesses in them. No matter who you are, what age group you’re from, which religious belief or political affiliations, or whatever sexual preference you adhere to, you know at least one princess at heart.
You may even have dreamt of becoming a princess yourself when you were a child. Hence, this unofficial week-long celebration is not just for princesses per se but a tribute to all things royal. This celebration not only showcases the glitz and glamor of being a princess but also stresses the impactful qualities of being a true blue princess, like bringing out not just the physical exquisiteness but of the person’s inner beauty, goodness, and commendable characteristics of being courageous and kind among others.
National Princess Week timeline
The word 'princess' is used to address the daughter of a ruler or wife of a prince.
The word 'princess' is first recorded in writing in Chaucer's “The Knight’s Tale."
"Persephone," the first Disney princess movie, is released.
National Princess Week is celebrated for the first time.
How Businesses Can Celebrate National Princess Week
Local businesses can honor National Princess Week by hosting themed events or offering special promotions. Children’s boutiques might offer discounts on princess attire, while toy stores could organize story time readings or craft workshops. Bakeries can create custom royal-themed treats, and event planners might offer special packages for princess parties. These activations encourage community engagement and celebrate the positive values associated with princesses.
National Princess Week FAQs
When is National Princess Week?
In 2027, National Princess Week will be observed from Sunday, April 18, to Saturday, April 24, focusing on themes of empowerment, kindness, and leadership.
How many children's books feature princesses?
The market for princess-themed literature remains robust, with estimates suggesting millions of copies sold each year, from classic fairy tales to modern, diverse narratives that emphasize strength and intelligence.
What is the economic impact of princess-related merchandise?
This market continues to see significant growth, with major entertainment companies reporting substantial revenues from their princess franchises and related consumer products worldwide, indicating sustained popularity and influence.
What qualities define a modern princess?
Today’s princesses are often seen as role models who champion causes, demonstrate resilience, and actively contribute to their communities, reflecting inner strength and kindness as true regal virtues.
National Princess Week Activities
Throw a princess-themed party
This magical week-long celebration is not just for little boys and girls. It is also for grown-ups who once dreamt of being princes and princesses or who still are at heart.
Join numerous exciting Walt Disney activities
Check out new products, enlist, and pander for new promotions, digital content, exclusive adventures from Disneyland and DisneySea. You could also binge-watch princess-themed movies for an entire week.
Make a difference
Do not just celebrate on your own. Go online and encourage others on your social media accounts — Facebook, Twitter, and blogs — to learn and experience the beauty and exhilaration of being a real-life princess for a week.
5 Facts About Princesses That Will Blow Your Mind
A commoner can become a princess
A woman without a title or royal rank can marry a prince and become a princess.
Grace Kelly is a real-life princess
The real-life princess who portrayed roles of ordinary people is the only real-life princess to win an Oscar.
There are many Disney princesses
The original Disney princesses lined up are Jasmine, Snow White, Mulan, Aurora, Cinderella, Pocahontas, Belle, and Ariel.
“Pocahontas” is a real story
Of all the princesses of Disney, only Pocahontas is based on a real person.
Two princesses are left-handed
Tiana and Mulan are the only princesses who are left-handed.
Why We Love National Princess Week
It is fun and exciting
This week-long celebration not only brings out the fun, excitement, allure, and glamour of being a princess for a week, but more importantly, it encourages little girls to be beautiful not just physically but also on the inside. The celebration promotes women empowerment and freedom of speech, and for little girls and women of all ages to be beautiful and brave at the same time.
It is a very romantic impression
It may even sound like an escapist point of view to others, but a magical week away from the monstrosities of the present-day world is definitely fun. National Princess Week gives us a glimpse and makes us experience a beautiful, elegant, dazzling week full of fun and surprises.
It distresses and brings a smile to our faces
This really brings back some of our most cherished childhood memories. It also inspires us to celebrate with our children and nieces and not just to treat them to a fun week. This is a perfect venue for them to experience, discover, and strengthen their characters; be good and courageous real-life princes and princesses.
National Princess Week dates
| Year | Date | Day |
|---|---|---|
| 2026 | April 19–25 | Sunday–Saturday |
| 2027 | April 18–24 | Sunday–Saturday |
| 2028 | April 23–29 | Sunday–Saturday |
| 2029 | April 22–28 | Sunday–Saturday |
| 2030 | April 21–27 | Sunday–Saturday |
Social Media Tips for National Princess Week
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