- Categories:
- Food & Beverage
- Tags:
- BeverageLiquor
- Where:
- United States
- Date change rule:
- Every May 9
- Holiday emoji:
- 🥂
National Moscato Day, celebrated every May 9, invites you to raise a glass to this delightful white wine. Historically known as a dessert wine from Piedmont, Italy, Moscato offers a blend of peachy, orangey, and nectarine flavors. Uncork a bottle, explore food pairings, or discover new varietals to toast this sweet occasion.
Want to sponsor National Moscato Day? Learn how
Expected National Moscato Day Deals
While we await official 2027 promotions, history shows that National Moscato Day brings sweet deals from retailers and restaurants. Look for discounts on bottles of Stella Rosa, a popular Moscato brand known for its wide range of flavors, and special offers from Barefoot Wine. Grocery stores like Total Wine & More and BevMo! often feature sales on various Moscato d’Asti and other sparkling Moscatos. Local wine shops and restaurants may offer tasting flights or special pairing menus. We will update this page with confirmed live deals as May 9 approaches.
Platform Guide for National Moscato Day
Tag @nationaltoday_ and use #NationalMoscatoDay. Share photos of your favorite Moscato pairings or a celebratory toast.
TikTok
Tag @www.nationaltoday.com and use #NationalMoscatoDay. Film a quick video reviewing a Moscato, or creating a simple cocktail.
Mention National Today (facebook.com/nationaltoday) and use #NationalMoscatoDay. Share your Moscato traditions with the community.
National Moscato Day Hero
Carlo Gancia
History of National Moscato Day
Moscato is made from the Moscato Blanco grape, one of the oldest grapes in Italy and part of the muscat family. Though the origin of Moscato is unclear, it was believed to have come from the southeast Arabian Peninsula, where it eventually traveled to Italy and other countries.
The muscat family of grapes is known as the primary grape for wine in Italy. Moscato is well known for its versatility of flavors, including light, dry, sweet, sparkling, and rich dessert wine. It is a difficult grape to grow and is known for often producing low yields. Despite this, it has become very popular in the U.S, and in 2012 it was the third most popular white wine in the country.
National Moscato Day was created by Gallo Family Vineyards in 2012. The Gallo Family Vineyards, a huge producer of excellent and affordable Moscato, is a family-owned business that has been around since 1933.
National Moscato Day timeline
Moscato becomes the third most popular wine consumed in the U.S
Gallo Family Vineyards created National Moscato Day on May 9.
In 2011, the United States became the world’s largest wine consumer by volume.
The creators of National Moscato Day, Gallo Family Vineyards, is formed.
How Businesses Can Celebrate National Moscato Day
Local businesses, especially restaurants and wine shops, can celebrate National Moscato Day by offering special tastings, pairing menus, or discounts on Moscato bottles. Consider a ‘Moscato happy hour’ featuring unique cocktails or dessert pairings. Wine retailers can highlight different Moscato varietals, sharing tasting notes and food suggestions. Event planners might host virtual or in-person wine education classes focused on Moscato’s history and versatility.
National Moscato Day FAQs
When is National Moscato Day?
In 2027, National Moscato Day is observed on Sunday, May 9, making it a delightful way to unwind before the start of a new week. Many will celebrate with brunch pairings or a quiet evening toast.
What is Moscato wine?
Originating from Italy’s Piedmont region, Moscato is celebrated for its distinctive fruity sweetness and light effervescence. It’s a versatile wine, often enjoyed chilled and pairs wonderfully with light desserts or spicy cuisine due to its refreshing character.
How popular is Moscato?
Globally, Moscato continues to be a favorite, especially in the United States, where its sweet and bubbly nature has made it a staple. Its rise in consumption reflects a broader trend towards lighter, more refreshing wine options for various occasions.
What is Moscato d'Asti?
Often considered the benchmark for Moscato, Moscato d’Asti carries a Denominazione di Origine Controllata e Garantita (DOCG) status, ensuring its quality and regional authenticity. It’s distinguished by its vibrant aromatics and delicate bubbles, making it a beloved choice for celebrations and everyday enjoyment.
National Moscato Day Activities
Pour yourself a glass with a perfect food pairing
Invite your friends over for a meal paired with a generous helping of Moscato. The wine pairs deliciously with a crisp veggie platter and a few slices of brie. It also brings out the full flavor of spicy dishes like curry or anything that packs a zesty punch.
Dance to your favorite Moscato-loving artists
Turn up the stereo loud and blast a few jams that mention Moscato by name. Get started with Drake’s "Do It Now." Then, queue up the playlist with “Lighters Up” by Lil’ Kim, “Pretty Boy Swag (Remix)” by Soulja Boy, and “Moscato” by Roscoe Dash. Craving another sip of wine yet?
Head out to a wine bar
There’s nothing better than toasting to a great night (and a great glass of wine) out on the town with friends. Pick your bartender’s brain for a few extra tips about how to best enjoy your Moscato and how to choose the perfect variety. Pals, drinks, and ambiance — what’s not to love?
5 Facts About National Moscato Day
It’s very popular in the United States
As of February 2012, Moscato wine became the third most popular wine consumed in the United States.
Double trouble
Muscat is the only fine wine grape that doubles as a table grape.
It’s known for its sweetness
Not only are Moscato wines known for their sweetness, but they are also known for their nectarine flavors.
It’s very old
The Muscat grape, where Moscato comes from, is one of the oldest grapes in history. Though heavily grown in Italy, Muscat is grown in almost every wine region on Earth.
The same grape is used for raisins
Raisins and Moscato have something in common; both are made from the Muscat grape.
Why We Love National Moscato Day
It’s a staple of pop culture
Drake is a Moscato fan! He says so himself in the lyrics to his song “Do It Now” when he raps, “It’s a celebration / Clap clap bravo / Lobster and shrimp / And a glass of Moscato.” Drake isn’t the only hip-hop artist who enjoys a glass every now and then: Lil’ Kim, Jay-Z, and Kanye West have all made references to the beverage in their songs.
It’s is delightfully sweet
The Muscat grape, which Moscato is made from, is so sweet that it can eaten as a table grape. It makes a delicious addition to any meal and pairs great with food that has a spicy kick. Because of its intense sweetness, it makes a delightful and sweet dessert wine.
It’s also wildly popular
Moscato is one of the fastest-growing alcoholic beverages in the U.S. In 2012 alone, its popularity increased by 33%, and its fame hasn’t stopped growing since. If thousands of people adore a drink, they’ve got to be on to something.
Social Media Tips for National Moscato Day
Individuals
Creators
Brands