National Jewel Day – Mar. 13, 2027

National Jewel Day
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United States
Date change rule:
Every March 13
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National Jewel Day shines a spotlight on the exquisite beauty of precious stones and cherished jewelry every March 13. This day invites you to appreciate the craftsmanship, history, and personal significance behind each dazzling piece. Polish your favorite ring, learn about a new gemstone, or simply admire the sparkle that brings joy.

Want to sponsor National Jewel Day? Learn how

Expected National Jewel Day Deals

While we await official 2027 promotions, history shows that National Jewel Day often inspires special offers from jewelers. Expect brands like Tiffany & Co., Zales, and Kay Jewelers to feature discounts on select collections, perhaps with a focus on birthstones or classic designs. Online retailers such as Blue Nile and James Allen may offer flash sales on engagement rings or loose diamonds. Smaller boutiques like Catbird could highlight unique artisan pieces, while Pandora might run promotions on charms and bracelets. We will update this page with confirmed live deals as March 13 approaches.

Platform Guide for National Jewel Day

Instagram

Tag @nationaltoday_ and use #NationalJewelDay. Share stunning close-ups of your favorite jewelry pieces or heirlooms, showcasing their sparkle and story.

TikTok

Tag @www.nationaltoday.com and use #NationalJewelDay. Create short videos showcasing jewelry hauls, styling tips, or the intricate process of jewelry cleaning and care.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalJewelDay. Share photos of your most cherished jewels and invite friends to share the stories behind their own treasured pieces.

Social Media Tips for National Jewel Day

Individuals

Wear your most cherished piece of jewelry, whether it's a family heirloom or a recent acquisition. Take a moment to appreciate its beauty and the memories it holds.

Creators

Produce content that delves into the history of famous jewels, the symbolism of different gemstones, or a DIY guide for making simple, elegant jewelry pieces at home.

Brands

Host a 'Show Your Sparkle' contest, encouraging customers to share photos of their favorite pieces from your collection. Offer a discount or a special gift for the most creative entries.

Top Brands for National Jewel Day

  1. Tiffany & Co.

    Founded in New York City in 1837 by Charles Lewis Tiffany, Tiffany & Co. is an iconic American luxury jewelry and specialty retailer. Renowned for its diamond engagement rings and signature robin's-egg blue boxes, the brand has been a symbol of elegance and timeless design for nearly two centuries.

  2. Cartier

    Established in Paris, France, in 1847 by Louis-François Cartier, Cartier is a French luxury goods conglomerate known for its exquisite jewelry and watches. The brand has a rich history of creating pieces for royalty and celebrities, with iconic designs like the 'Love' bracelet and 'Panthère' collection.

  3. Pandora

    Founded in 1982 in Copenhagen, Denmark, Pandora is a global jewelry brand famous for its customizable charm bracelets. With a mission to offer women high-quality, hand-finished, modern, and genuine jewelry products at affordable prices, Pandora has become one of the world's largest jewelry companies.

  4. Blue Nile

    Launched in 1999, Blue Nile revolutionized the diamond and fine jewelry industry by bringing it online. Based in Seattle, Washington, it offers a vast selection of certified diamonds and engagement rings, providing transparent pricing and educational resources for consumers worldwide.

  5. Harry Winston

    Known as the 'King of Diamonds,' Harry Winston founded his eponymous luxury jewelry company in New York City in 1932. The brand is celebrated for its exceptional gemstones, innovative designs, and for owning and cutting some of the world's most famous diamonds, including the Hope Diamond.

  6. Swarovski

    Founded in 1895 by Daniel Swarovski in Wattens, Austria, Swarovski is a leading producer of precision-cut crystals. The company is renowned for its dazzling crystal jewelry, figurines, and accessories, bringing sparkle and glamour to everyday life with its innovative designs and collaborations.

  7. Zales

    Established in 1924 in Wichita Falls, Texas, Zales is one of the largest jewelry retailers in the United States. Known as 'The Diamond Store,' it offers a wide range of diamond jewelry, engagement rings, and watches, making fine jewelry accessible to a broad customer base through its numerous mall locations.

National Jewel Day Hero

Carl Fabergé

Peter Carl Fabergé (1846–1920) was a Russian jeweler, best known for the legendary Fabergé eggs created for the Russian Imperial family. As head of the House of Fabergé, he transformed jewelry into an art form, blending precious materials with intricate craftsmanship. His exquisite creations became symbols of luxury and artistic innovation, captivating collectors worldwide and leaving an enduring legacy in the world of fine jewelry.

History of National Jewel Day

The origins and founder of National Jewel Day are unknown. What we do know is that humans have always used jewelry as a form of adornment. In prehistoric times, people wore jewelry made from stone, bones, and shells to mark status.

As humans became more skilled at working with metals, jewelry-making became increasingly more sophisticated and decorative. As a result, the value of metals like gold began to grow over time. In the ancient world, people buried gold with the dead to serve their owners well in the afterlife.

Soon, jewels would come to signify a person’s status and rank. It was especially true in Medieval Europe with its intensely hierarchical society. The rich reserved the right to wear silver, gold, and other precious gems. Those belonging to lower ranks typically owned base metals like pewter and copper.

Jewelry also became flashier over the ages. Cutting techniques became more advanced during the Renaissance Age, which meant shinier stones and elaborate enamels encasing both sides of the stone. It was also during this time that people wore jewelry to signal political strength or religious affiliations.

By the 19th century, the world had grown increasingly weary with industrialization. So as a way to reclaim their souls and reject machine-led systems, jewelers of the time focused on creating beautiful, handcrafted pieces instead.

Since then, the art of jewelry making has continually pushed boundaries. It began with movements like art deco and art nouveau in the 1950s. By the 1960s, conventions would upend entirely. A radical new generation of creators redefined what we knew about jewelry. New technology and non-precious materials emerge each year. It means we can take concepts of status traditionally associated with jewelry and throw them out the window! Today we have jewelry made from textiles, paper, and even plastic. The symbolism may have evolved, but some things remain the same. Jewelry is a personal expression and brings everyone untold joy.

National Jewel Day timeline

Prehistoric era
Elemental Adornments

Humans wear jewelry made from bones, shells, and stones.

400 B.C.
The First Diamonds

Diamonds are first discovered in India.

1350 - 1400
Jewelry Gets Flashy

Renaissance jewelry reflects the era’s ethos — splendid, intricate, and elaborate.

2001
Hollywood’s most expensive necklace

Nicole Kidman dons a statement necklace in “Moulin Rouge,” valued at over $1 million.

How Businesses Can Celebrate National Jewel Day

Local jewelry stores can host ‘Sparkle & Sip’ events, offering discounts on cleaning services and showcasing new collections. Craft stores might run workshops on jewelry making, from beadwork to wire wrapping, attracting new hobbyists. Retailers selling fashion accessories can create themed displays highlighting how jewelry elevates everyday outfits. Even cafes could offer a ‘Jewel-themed’ pastry or drink, encouraging customers to share their favorite pieces on social media for a chance to win a gift card.

National Jewel Day FAQs

When is National Jewel Day?

In 2027, National Jewel Day will be observed on Saturday, March 13, offering a weekend opportunity to appreciate the artistry and beauty of jewelry. Consider visiting a local jeweler or exploring new collections.

What is the most popular type of jewelry?

Earrings consistently rank high in popularity due to their versatility and ability to complement any outfit or occasion. From simple studs to elaborate chandeliers, they remain a beloved accessory for millions.

How much is the global jewelry market worth?

Projections suggest the global jewelry market will continue its growth trajectory, potentially exceeding $300 billion by 2027. This expansion is fueled by rising disposable incomes, e-commerce penetration, and evolving fashion trends worldwide.

What is the difference between a jewel and a gem?

While often used interchangeably, ‘gem’ specifically denotes the raw, natural stone chosen for its beauty and rarity, such as a diamond or sapphire. ‘Jewel’ is a broader term, encompassing the crafted item, like a diamond ring or a sapphire necklace, where the gem is set.

How To Celebrate National Jewel Day

  1. Buy some jewelry

    Had your eye on a beautiful piece since forever? Today’s the day you bring that beauty home! Buy a breath-taking piece for yourself or for someone you love.

  2. Wear a family heirloom

    Organize a gathering so you can wear a special family piece. It doesn’t deserve to stay locked away in a jewelry box!

  3. Appreciate your go-to jeweler

    National Jewel Day is as much about the precious stones as it is about the creators behind them. Drop by their shops and wish them a wonderful day. Maybe buy them some coffee and muffins too!

5 Important Facts About Platinum That Will Blow Your Mind

  1. It’s rarer than gold

    All the platinum mined on Earth could fit into the living room of an average house.

  2. There’s more platinum in space

    Finding platinum on earth is difficult, but the metal is abundant in moon rocks and meteorites.

  3. It’s super tough

    Platinum is ideal for making jewelry since it’s resistant to oxidation at all temperatures and does not corrode.

  4. Platinum in your teeth

    Chances are, your average dental crown will contain platinum since the non-toxic metal is popular in the medical world.

  5. Platinum inside cars

    The metal is used to make catalytic converters that drastically reduce toxic gas emissions from cars.

Why We Love National Jewel Day

  1. An extra sparkle

    At the risk of sounding like Gollum, jewels are precious! They light up people’s lives instantly. Jewels make anyone feel special and loved.

  2. For the love of beauty

    How many times has a gorgeous earring or necklace taken your breath away? National Jewel Day asks, nay demands, we stop and stare. It’s a day to appreciate works of art.

  3. To appreciate art and craftsmanship

    Ask any jewel maker, and they’ll regale you with stories about all of their creations. Jewelry making is an intricate labor of love. We honor the skills and expertise of jewelers worldwide today.

National Jewel Day dates

Year Date Day
2027 March 13 Saturday
2028 March 13 Monday
2029 March 13 Tuesday
2030 March 13 Wednesday
2031 March 13 Thursday