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- Every March 11
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National Dream Day encourages everyone to chase their aspirations every March 11. Inspired by ‘The Millennium Man’ Robert Muller, this day champions the power of dreams, especially for children. Take time to visualize your goals, create a dream board, and support initiatives that help others achieve their potential.
Want to sponsor National Dream Day? Learn how
Expected National Dream Day Deals
For National Dream Day, the focus shifts from commercial deals to supporting the realization of dreams. Organizations like The Dream School Foundation, which inspired the holiday, often host fundraising drives and awareness campaigns. Expect partnerships with educational charities or youth mentorship programs, where donations might be matched by corporate sponsors like Scholastic or LEGO Foundation. Retailers specializing in educational toys or motivational books, such as Barnes & Noble, may highlight relevant products with a portion of sales benefiting dream-focused causes. Look for local community centers and libraries to offer workshops on goal setting and creativity. We will update this page with confirmed live initiatives as March 11 approaches.
Platform Guide for National Dream Day
Tag @nationaltoday_ and use #NationalDreamDay. Share inspiring visuals of your dreams, dream boards, or stories of overcoming challenges to achieve goals.
Mention National Today (facebook.com/nationaltoday) and use #NationalDreamDay. Share community stories about dreams realized or local initiatives supporting youth aspirations.
Tag National Today (linkedin.com/company/nationaltoday) and use #NationalDreamDay. Post about career aspirations, mentorship, or your company’s role in fostering employee growth and innovation.
National Dream Day Hero
Robert Muller
History of National Dream Day
People are generally made to believe dreams are like fairytales — to be enjoyed but never lived out. National Dream Day was created to debunk that belief and encourage anyone at any age to pursue their dreams, no matter how crazy they may seem. Robert Muller, who was a former Assistant Secretary-General of the United Nations, was the major inspiration for the holiday.
Muller had amazing ideas concerning world peace and governance which motivated him to enter this millennium encouraging mankind to dream and act towards a better, more loving, and peaceful world. These ideologies led to his adopted title “The Millenium Man.” Muller was born in Belgium in 1923. His childhood home was right on the border of Germany and France. Growing up in the World War II era, he had a firsthand experience of political and cultural struggles, which inspired his cause and the decision to work in the United Nations from a very young age.
He went through the horrors of being a refugee, of imprisonment and escape, and even became a member of the French Resistance. He joined the United Nations as an intern at the age of 25, where he devoted the next 40 years of his life. Several awards, nominations, 14 books, and thousands of writings later, he retired to Costa Rica in 1986, where he worked as chancellor of the U.N.’s University for Peace, an institution he helped establish. He also conceived the Bench of Dreams and the Dream Bench Diary.
National Dream Day timeline
Robert Muller is born on March 11 in Belgium.
Muller joins the United Nations as an intern.
Muller comes up with the Bench of Dreams with the help of Des Berghofer and Gerri Schwartz.
National Dream Day is created by the Dream School Foundation.
How Businesses Can Celebrate National Dream Day
Local businesses can honor National Dream Day by fostering an environment of aspiration and goal-setting. Retailers might host workshops on vision boarding or offer discounts on journals and motivational books. Cafes could feature ‘Dream Big’ specials, donating a portion of proceeds to a local youth mentorship program. Service-based businesses could share employee success stories, highlighting how they achieved their professional dreams, or offer free consultations to aspiring entrepreneurs. The key is to genuinely inspire and support the community’s dreams, aligning with the holiday’s uplifting message.
National Dream Day FAQs
When is National Dream Day?
In 2027, National Dream Day is observed on Friday, March 11, providing a perfect end-of-week opportunity to visualize future goals and plan for success.
Who created National Dream Day?
The holiday was established by The Dream School Foundation, with a mission to help every child’s dream come true. It honors Robert Muller’s legacy of global peace and education, promoting the power of individual and collective aspirations.
What is the purpose of National Dream Day?
This day serves as a global reminder that every person, especially children, has the potential to build and go after their dreams. It fosters a mindset of hope, ambition, and positive action towards personal and collective aspirations.
How can I celebrate National Dream Day?
Engage in activities that foster creativity and ambition. This could involve mentoring a young person, attending a motivational workshop, or simply taking a quiet moment to reflect on what truly inspires you and how to move forward.
National Dream Day Activities
Visit the Bench of Dreams
If you find yourself in the Costa Rica area at this time, make sure you take some time out to visit the Bench of Dreams. It’s located at the base of Mt. Rasur near the cottage where Robert Muller lived, overlooking the University for Peace. Visitors are asked to put a pebble in each hand, close their eyes, dream, and toss one of the pebbles into the garden, keeping one for themselves as a memory.
Write down your dreams
This day presents the perfect opportunity to reflect on your dreams and build on them. Muller encouraged writing them down as he himself penned down “2000 dreams and ideas for the year 2000.” Take some time out to write down your dreams today, so you can tick them off when they come true.
Create a Bench of Dreams
If we don’t have the opportunity to visit Costa Rica, we are also encouraged to create our Bench of Dreams or Bottom of Dreams in our community. Start by inviting all your friends and family to participate in the fun activity. It can become a major source of hope and inspiration to your entire community.
5 Fascinating Facts About Literal Dreams
They aren’t always in color
About 12% of human beings have never dreamed in color!
Animals have them too
Contrary to what you may think, animals have dreams too.
There are things you can’t do
Studies have shown you can’t read or accurately tell the time in your dreams.
Your mind is more active
While dreaming, your mind is learning, solving problems, and is generally more active than when you’re awake.
Blind people aren’t missing out
Blind people also dream and see images in their dreams.
Why We Love National Dream Day
All dreams matter
Even the little ones and this day was created to emphasize that fact. So, no matter how little or how crazy your dream may seem, write it down and work towards it.
It provides hope
National Dream Day serves as a source of inspiration for individuals of all ages to pursue whatever dreams they may have. It gives people far and wide the hope to keep dreaming, knowing that one day it will all come true as long as they never stop working towards it.
A peacemaker inspired it
Robert Muller was a pioneer of peace, and a visionary, to say the least. When he passed away, he left a legacy of the power of dream chasing, and we are glad such a wonderful day could be made in honor of that.
Social Media Tips for National Dream Day
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