NATIONAL CHEWING GUM DAY – Sep. 30, 2026

NATIONAL CHEWING GUM DAY
Categories:
Tags:
CandySweet Food
Where:
United States
Date change rule:
Every September 30
Holiday emoji:
🍬

National Chewing Gum Day bursts onto the calendar every September 30, celebrating the simple pleasure of a good chew. From classic bubblegum to refreshing mint, it’s a day to appreciate this beloved confection. Grab a stick, blow a bubble, and share your favorite flavor with friends!

Want to sponsor NATIONAL CHEWING GUM DAY? Learn how

Expected NATIONAL CHEWING GUM DAY Deals

While we wait for official 2027 promotions to drop, history shows that National Chewing Gum Day often brings sweet deals from major brands. Look for discounts on multi-packs from Wrigley’s and Mars brands like Extra and Orbit at grocery and convenience stores. Specialty candy retailers like Dylan’s Candy Bar may offer themed gum assortments or bulk discounts. Online, keep an eye out for promotions from subscription boxes or direct-to-consumer brands such as Project 7. We will update this page with confirmed live deals as September 30 approaches.

Platform Guide for NATIONAL CHEWING GUM DAY

Instagram

Tag @nationaltoday_ and use #NationalChewingGumDay. Share vibrant photos of your favorite gum flavors, bubble-blowing contests, or creative gum art.

TikTok

Tag @www.nationaltoday.com and use #NationalChewingGumDay. Film satisfying ASMR chewing videos, epic bubble-blowing fails and wins, or a ‘guess the gum flavor’ challenge.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalChewingGumDay. Ask your community to share their earliest chewing gum memories or their all-time favorite childhood gum.

Social Media Tips for NATIONAL CHEWING GUM DAY

Individuals

Challenge yourself to blow the biggest bubble you can, or try a new, unusual gum flavor. Share your chewing gum adventures on social media with friends.

Creators

Create a 'history of chewing gum' mini-documentary, review obscure international gum brands, or choreograph a dance that incorporates bubble-blowing.

Brands

Launch a limited-edition chewing gum flavor, host a social media contest for the most creative use of gum (e.g., art, fashion), or partner with a local dental health brand for a co-promotion.

Top Brands for NATIONAL CHEWING GUM DAY

  1. Wrigley's

    Founded in 1891 by William Wrigley Jr., this iconic American company is a global leader in chewing gum. Known for popular brands like Juicy Fruit, Spearmint, and Doublemint, Wrigley's became a subsidiary of Mars, Incorporated in 2008.

  2. Mars, Incorporated

    A global manufacturer of confectionery, pet food, and other food products, Mars owns some of the world's best-selling chewing gum brands, including Extra, Orbit, and 5 Gum. They are a major force in the gum industry worldwide.

  3. Mondelez International

    Formed in 2012 from the global snack and food brands of Kraft Foods, Mondelez International produces popular gum brands such as Trident, Dentyne, and Bubblicious. They are a key player in the global confectionery market.

  4. Perfetti Van Melle

    An Italian-Dutch global manufacturer of confectionery and chewing gum, Perfetti Van Melle is known for its Mentos Gum, Chupa Chups, and AirHeads brands. The company operates in over 150 countries.

  5. Bazooka Candy Brands

    A division of Topps Company, Bazooka Candy Brands is famous for its classic Bazooka Bubble Gum, first introduced in 1947. Each piece traditionally comes with a small comic strip featuring 'Bazooka Joe'.

  6. Hubba Bubba

    Introduced by Wrigley's (now part of Mars) in 1979, Hubba Bubba is a popular brand of bubble gum known for its soft texture and ability to blow large bubbles. It comes in various forms, including tape and chunks.

  7. Project 7

    A modern chewing gum brand founded in 2008, Project 7 offers unique flavors and a mission-driven approach. They donate a portion of their profits to seven different areas of need, from feeding the hungry to supporting the environment.

NATIONAL CHEWING GUM DAY Hero

Thomas Adams

Thomas Adams was an American inventor and photographer credited with inventing the first commercially successful chewing gum. In the 1860s, he experimented with chicle from Mexican sapodilla trees, initially trying to vulcanize it into rubber. When that failed, he turned it into chewing gum, launching 'Adams New York Chewing Gum' in 1871, paving the way for the modern gum industry.

History of NATIONAL CHEWING GUM DAY

Despite its seemingly modern usage, chewing gum has been around much longer than you would think. The oldest piece of chewing gum was found in Kierikki, Finland and it was 5,000 years old! Found in 2007 by a British archaeology student, the piece of gum was made of bark tar, which was believed to be antiseptic. Centuries-old teeth marks could be clearly seen on the piece.

In Ancient Greece, another form of chewing gum called mastic gum was chewed by the Greeks. Derived from the resin of the mastic tree, the gum was also believed to have antiseptic qualities and was used in maintaining oral health. Aztecs and Mayans chewed a substance called ‘chicle,’ while Native Americans munched on the sap from spruce trees. This goes to show that chewing gum has existed in various forms in civilizations dating back thousands of years.

However, chewing gum didn’t become truly commercialized until 1848, when John B. Curtis invented and sold gum that he called Maine Pure Spruce Gum. In the 1860s, chewing gum hit another milestone thanks to John Colgan, who produced the first flavored chewing gum.

Today, unlike its early forms, chewing gum is made out of artificial ingredients, such as gum base, flavoring, color, and sweeteners. Its tantalizing variety of colors and flavors provides a harmless source of fun and, even better, has oral health benefits. Sugar-free gum is capable of reducing the risk of plaque and tooth decay as the act of chewing increases the flow of saliva. It also strengthens the teeth and neutralizes bad breath. All this is great news for gum lovers!

NATIONAL CHEWING GUM DAY timeline

1848
Commercial Chewing Gum

Chewing gum is commercially produced and sold for the first time by John B. Curtis.

1871
Chewing Gum Machine

Thomas Adams patents the first machine for making chewing gum.

1939–1945
Chewy Rations

Chewing gum is given to World War II soldiers as part of their rations.

1969
Sugar-Free Gum

Sugar-free gum hits the market.

How Businesses Can Celebrate NATIONAL CHEWING GUM DAY

Local businesses can join the fun of National Chewing Gum Day by offering sweet promotions. Cafes might offer a free piece of gum with every coffee purchase, while candy stores could host a ‘guess the gum flavor’ contest or a bubble-blowing competition. Retailers could create eye-catching displays of unique or retro gum brands, encouraging impulse buys. Consider partnering with a local dentist for a ‘chew sugar-free’ campaign, promoting oral health alongside the celebration.

NATIONAL CHEWING GUM DAY FAQs

When is National Chewing Gum Day?

National Chewing Gum Day 2026 is celebrated on Wednesday, September 30. It’s the perfect mid-week treat to refresh your palate and enjoy a moment of chewy bliss.

How much chewing gum is consumed annually?

Globally, the chewing gum market is massive, with billions of dollars in sales each year. In the U.S. alone, consumers purchase hundreds of millions of pounds of gum annually, reflecting its widespread popularity as a daily habit and a quick breath freshener.

What are the benefits of chewing gum?

Beyond fresh breath, chewing gum offers several benefits. It can help reduce stress, improve focus, and even aid digestion by stimulating saliva flow. Sugar-free gum is also known to help protect teeth by neutralizing plaque acids.

What is chewing gum made of?

Modern chewing gum primarily consists of a gum base (a mixture of synthetic rubbers and resins), sweeteners (sugar or artificial), softeners, flavorings, and colorings. Historically, gum was made from natural chicle, a latex sap from the sapodilla tree.

NATIONAL CHEWING GUM DAY Activities

  1. Start chewing

    Even if it’s been a while since you chomped on a piece of gum, celebrate with the rest of us, get yourself a piece of gum, and chew!

  2. Let the world know

    Write a short post about the possible health benefits of chewing gum and share it on social media. Don’t forget to use the hashtag #NationalChewingGumDay so it reaches a larger audience.

  3. Have a bubble contest

    Blow the biggest gum bubble you can and dare your friends to break your record!

5 Surprising Facts About Chewing Gum

  1. Good for focus, memory, and stress relief

    Studies prove that chewing gum helps to reduce stress, increase alertness, and improve memory.

  2. Improves oral health

    Chewing sugar-free gum has positive impacts on oral health.

  3. It keeps you from crying!

    Chewing gum while cutting onions can prevent your eyes from watering.

  4. Gum in hair

    If you ever get gum stuck in your hair, try using peanut butter to get it out.

  5. Pink bubble gum

    Originally, the only available color for chewing gum was pink!

Why We Love NATIONAL CHEWING GUM DAY

  1. Pure fun

    Chewing gum is just pure fun!

  2. Positive benefits

    Chewing gum has many positive benefits, such as increasing alertness and improving memory.

  3. Hands-free snack

    Chewing gum is one of the few snacks you can enjoy while doing other things. Whether you’re on the road or bent over a desk, gum can be enjoyed at all times.

NATIONAL CHEWING GUM DAY dates

Year Date Day
2026 September 30 Wednesday
2027 September 30 Thursday
2028 September 30 Saturday
2029 September 30 Sunday
2030 September 30 Monday