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National Champagne Day arrives every December 31, perfectly coinciding with New Year’s Eve. Pop open a bottle of your favorite sparkling wine to celebrate achievements, savor memories, and look forward to the future. Gather friends, prepare festive snacks, and raise a glass to new beginnings!
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Expected National Champagne Day Deals
As National Champagne Day aligns with New Year’s Eve, expect a cascade of sparkling deals from retailers. While we await official 2027 promotions, history shows that liquor stores like Total Wine & More, BevMo!, and Wine.com will offer discounts on Champagne and other sparkling wines. Supermarkets like Whole Foods Market and Trader Joe’s often feature curated selections and special pricing. Restaurants and bars, including national chains and local favorites, will likely host special New Year’s Eve menus with champagne pairings or bottle specials. Look for deals on glassware from brands like Riedel and festive accessories from party supply stores. We will update this page with confirmed live deals as December 31 approaches.
Platform Guide for National Champagne Day
Tag @nationaltoday_ and use #NationalChampagneDay. Share photos of your festive toasts, elegant champagne flutes, and delicious food pairings.
TikTok
Tag @www.nationaltoday.com and use #NationalChampagneDay. Film creative videos of popping corks (safely!), DIY champagne cocktails, or fun New Year’s Eve party prep.
X/Twitter
Mention @NatlToday and use #NationalChampagneDay. Share your favorite champagne facts, New Year’s resolutions, or recommendations for celebrating responsibly.
National Champagne Day Hero
Dom PĂ©rignon
History of National Champagne Day
Before everyone was mentioning it with hashtags on social media, National Champagne Day was introduced in a few books during the mid-2000s. In 2007, the books “Practically Useless Information on Food” and “Drink Wine Enthusiast” both recognized the holiday on August 4. However, National Champagne Day doesn’t have an official registration date. Since this bubbling drink is traditionally popped on New Year’s Eve, the majority of the world unwittingly celebrates it in that way!
After first appearing on Twitter in 2010, the hashtag #NationalChampagneDay has since increased in popularity, especially during December and January. Restaurants and alcohol traders take full advantage of this national holiday by hosting events centering around champagne to attract customers.
But where did champagne originate from? You could probably imagine yourself sipping it somewhere in the countryside of France, which would be pretty accurate because this type of wine came from north-eastern France. It has transformed from originally being a pinkish, pale still wine to the sparkling one that is associated with the region today. The Romans planted the first champagne vineyards and had begun cultivating them by around the 5th century, or earlier.
After the death of Louis XIV of France in 1715, the court of the Duke of OrlĂ©ans, Philippe II, made the sparkling version of champagne the drink of choice among the French aristocracy. During the 19th century, the modern champagne industry began to take shape. This period saw the establishment of several of today’s famous champagne houses, including Krug, Pommery, and Bollinger. However, the two World Wars in the early 20th century caused major stumbling blocks for the rise of this industry. The Russian and American champagne markets were also lost due to the Russian Revolution and Prohibition.
Fast forward to the modern era, and champagne’s popularity surged once again. The wine was once more associated with both extravagance and celebration, and sales quadrupled since 1950. Today, the Champagne region of France — made up of the Aube, Marne, Haute-Marne, and Ardennes departments — produces over 200 million bottles with a worldwide market, enticing French authorities to look into expanding the 86,5000-acre region to facilitate more production.
National Champagne Day timeline
The Romans are the first to plant vineyards in the north-eastern region of France, which kicks off the cultivation process.
Hugh Capet is crowned King of France at Rheims Cathedral and starts the tradition of bringing successive monarchs to the Champagne region — the early wine of this region becomes a prominent display at coronation banquets.
Following the death of Louis XIV of France, the court of Philippe II makes the sparkling version of champagne the drink of choice among the French aristocracy.
After some major setbacks in imports after the World Wars, Russian Revolution, and Prohibition during the 20th century, champagne once again becomes popular across the globe, with sales quadrupling.
How Businesses Can Celebrate National Champagne Day
Local businesses can elevate National Champagne Day by offering special New Year’s Eve promotions. Restaurants and bars can feature exclusive champagne cocktails, tasting flights, or discounted bottles for table service. Retailers, especially liquor stores and gourmet food shops, can curate champagne and sparkling wine bundles with complementary snacks like artisanal cheeses or chocolates. Consider hosting a virtual or in-store tasting event, or offer personalized engraving on bottles for a memorable touch. Local bakeries could create champagne-infused desserts or offer sparkling cider options for non-drinkers.
National Champagne Day FAQs
When is National Champagne Day?
National Champagne Day 2026 falls on Thursday, December 31, perfectly coinciding with New Year’s Eve. It’s the ultimate excuse to pop some bubbly and celebrate the year’s end.
What is the difference between Champagne and sparkling wine?
True Champagne is a sparkling wine produced exclusively in the Champagne region of France, adhering to strict rules regarding grapes, method, and aging. Any other sparkling wine, even if made with the same method outside this region, is simply called ‘sparkling wine’ (e.g., Prosecco from Italy, Cava from Spain).
How much Champagne is consumed globally?
Globally, millions of bottles of Champagne are consumed each year, with figures often exceeding 300 million bottles. France remains the largest consumer, followed by the United Kingdom and the United States, highlighting its widespread appeal as a celebratory drink.
What foods pair well with Champagne?
Champagne’s crisp acidity and effervescence make it incredibly versatile for food pairings. Classic choices include oysters, caviar, smoked salmon, and soft cheeses. It also beautifully complements fried foods, salty snacks, and even popcorn due to its palate-cleansing bubbles.
How To Celebrate National Champagne Day
Well, drink champagne!
Since it’s New Year’s Eve anyway, there’s really every reason to pop open a bottle of bubbly and celebrate in style. Champagne is a celebratory party drink, usually associated with luxury, so if you have been saving a bottle, consider sipping and savoring the taste.
Have a champagne breakfast
There’s a reason champagne breakfasts are a thing! Mimosas first thing in the morning go well with everything, from bacon and eggs to croissants, hash browns, and, of course, strawberries.
Put on a champagne playlist
If you’re a rap and hip hop soul at heart, you’ll enjoy this. Some mainstream rappers love to mention champagne in their songs, as well as artists such as Oasis, Willie Nelson, and Jimmy Buffett, to name a few. Here are a few songs you can add to your playlist: “Champagne Problems” by Meghan Trainor, “Drunk in Love” by Beyoncé, “My House” by Flo Rida, “Champagne” by Sugarcult — the list goes on!
5 Facts About Champagne That Will Pop Your Mind
Millions of bubbles, literally
There are about 49 million bubbles inside a standard bottle of champagne.
Bubbling fast
A standard size glass emits 30 bubbles every second.
Pressure, pressure, pressure
The pressure in a champagne bottle is about three times the amount of pressure inside car tires.
Carbonation upon carbonation
Champagne has three times more carbonation than beer.
Winston Churchill loved it
Winston Churchill was one of the biggest champagne drinkers on record — between 1908 and 1965, the former British Prime Minister drank an estimated 42,000 bottles!
Why We Love National Champagne Day
Most countries love champagne
People might assume the French love champagne the most, but they are not the only ones! The U.K. is actually high on the list of champagne consumption. It ranks in 4th place with 0.45 liters per person — behind only Switzerland, Belgium, and France.
It makes us feel luxurious
Champagne was traditionally associated with luxury, nobility, and celebration in 18th-century France, but the theme still applies today! Most of us might not be from a line of French nobility, but this doesn’t mean champagne is not a universally fun party drink! For reference, the most expensive bottle of champagne costs $2.07 million, which was designed by Alexander Amosu in collaboration with Swarovski, and handcrafted from 18-carat solid gold, with a deep-cut 19-carat white diamond at its center.
It reminds us of James Bond
Well, apart from shaken not stirred martinis. If you’re a Bond fan, you would know how much 007 loved his champagne. In fact, James Bond has been spotted drinking champagne more than 35 times during the films. It’s the drink he reaches for more than any other. And when it comes to labels, Bond prefers Bollinger. The brand has specifically been shown in 14 of his flicks.
National Champagne Day dates
| Year | Date | Day |
|---|---|---|
| 2026 | December 31 | Thursday |
| 2027 | December 31 | Friday |
| 2028 | December 31 | Sunday |
| 2029 | December 31 | Monday |
| 2030 | December 31 | Tuesday |
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