Fintastic Friday takes place every second Friday of May, shining a light on elasmobranchs like sharks, rays, skates, and sawfish. Learn about these incredible cartilaginous fish, understand their crucial role in ocean ecosystems, and discover how you can contribute to their conservation efforts.
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Expected Fintastic Friday Deals
Fintastic Friday is a cause-driven observance, so expect to see a focus on fundraising and awareness campaigns rather than commercial deals. Organizations like Oceana and the World Wildlife Fund (WWF) often partner with brands to promote marine conservation through donation drives and educational initiatives. Look for companies like Patagonia or 4ocean, known for their environmental commitments, to highlight their sustainable practices or launch special product lines that benefit ocean health. Many aquariums and wildlife centers, such as SeaWorld Parks & Entertainment, will host special events or offer discounted admissions with a portion of proceeds going to research and rescue efforts. We encourage you to visit the official websites of conservation groups to find direct ways to donate or participate in their Fintastic Friday campaigns.
Platform Guide for Fintastic Friday
Tag @nationaltoday_ and use #FintasticFriday. Share stunning photos or short videos of marine life, highlighting the beauty and vulnerability of sharks, rays, and skates.
X/Twitter
Mention @NatlToday and use #FintasticFriday. Tweet facts about elasmobranchs, share links to conservation efforts, and engage with marine biologists and environmental groups.
Mention National Today (facebook.com/nationaltoday) and use #FintasticFriday. Create a community event to discuss local conservation, or share educational resources about protecting marine ecosystems.
Fintastic Friday Hero
Ruth Musgrave
History of Fintastic Friday
In 2015 the second Friday in May was designated Fintastic Friday to give sharks, skates, and rays a voice. It was established by Whale Times, an organization led by Ruth Musgrave that was established in 1995 to connect children to the ocean. The goal of Fintastic Friday is to raise awareness and encourage advocacy for the protection of elasmobranchs. This cartilaginous fish subclass includes sharks, rays, skates, and sawfish.
Musgrave believes that children are the sharks’ future as no one is louder or more enthusiastic than a caring child. Not only do they want children from all over the world to spread the message of saving the sharks, but they also want them to honor and create awareness for sharks every day. Raising awareness and advocating for conservation efforts to save some of the ocean’s most magnificent creatures is what inspired the team behind the creation of Whale Times and the goal to provide easy access to marine science information for children. And through formal and informal educational programs, their mission is to connect the ocean, ocean research, researchers, and students. Today, the organization is admired by educators, marine scientists, and other scientific organizations for inspiring students to pursue careers in marine science and work toward solutions to protect our ocean environments.
As the director of Whale Times, Musgrave believes that the public’s perception of sharks should be revised because their survival is critical to the survival of all ocean species. She believes they require a new voice and that children can help provide that voice. It encourages them to participate in shark conservation efforts and contributes to changing the public’s perception of sharks from fear to appreciation and from hatred to love, as all of nature’s creatures should be.
Fintastic Friday timeline
Shark populations decrease by 71% due to overfishing.
Steven Spielberg’s thriller about a killer shark, “Jaws,” premieres and creates a lasting fear of sharks globally.
Ruth Musgrave founds Whale Times, an organization aiming to educate kids on the ocean.
Whale Times launches its Virtual Research Missions to give classrooms a chance to learn about ocean research.
Fintastic Friday is established by the Whale Times organization.
How Businesses Can Celebrate Fintastic Friday
Local businesses can celebrate Fintastic Friday by raising awareness and supporting marine conservation. Restaurants could feature sustainably sourced seafood or donate a portion of sales from specific dishes to ocean protection charities. Retailers might highlight products made from recycled ocean plastic or partner with local aquariums for educational events. Dive shops and eco-tourism operators can offer special tours focused on elasmobranch habitats, educating participants on responsible viewing and conservation practices.
Fintastic Friday FAQs
When is Fintastic Friday?
In 2027, Fintastic Friday is observed on Friday, May 14, highlighting the ongoing efforts to protect these vital cartilaginous fish and their habitats.
Why are sharks, rays, and skates important to ocean ecosystems?
These elasmobranchs are essential for healthy oceans, acting as natural indicators of ecosystem health. Their presence signifies a robust food web, and their decline can trigger cascading effects that disrupt marine environments globally.
How many species of elasmobranchs exist?
The subclass Elasmobranchii includes over a thousand distinct species, demonstrating incredible evolutionary success and adaptation to various marine habitats. Many of these species, however, face significant threats from human activities.
What is an elasmobranch?
An elasmobranch is a type of fish that lacks a bony skeleton, instead possessing a flexible cartilaginous one. They are typically marine animals, though some species can be found in freshwater, and are known for their powerful jaws and keen senses.
How to Observe Fintastic Friday
Take part in Sharks in the Park
Whale Times hosts a national Sharks in the Park party to raise awareness for Fintastic Friday and shark conservation every year. You can either join a local rally in your town or city or create your very own Sharks in the Park sign to put up at your home or keep it in your car's rear window. This way, you are spreading the word in a fun way.
Take the Fintastic Friday pledge
By taking the pledge, you will agree to consume only sustainable seafood and speak out in support of changing laws if your country supports or allows the sale of shark fins, the finning fishery, or other fishing practices that kill sharks without restraint. You can also nominate and encourage friends and family to take the pledge.
Create art
There are many ways to create awareness and raise funds for a good cause, one of which is creating one-of-a-kind pieces of art that you can sell and gift the profits to your local sealife charities and organizations. You can also create an official sticker or poster to produce in bulk and hand it out at aquariums and water parks to further spread the word about Fintastic Friday.
5 Fintastic Facts About Sharks
Sharks don’t have bones
Their cartilaginous skeletons are much lighter than actual bone, and their large livers are filled with low-density oils, that contribute to their buoyancy.
They have really tough skin
Because shark skin consists of tiny teeth-like structures called placoid scales, also known as dermal denticles, it feels exactly like sandpaper.
They can’t stop swimming
While at rest, some sharks have a spiracle that allows them to draw water into their respiratory system, but most sharks must continue to swim to pump water over their gills.
Their reproductive systems differ
Sharks' reproductive modes are highly diverse, and there are two types of species; oviparous (egg-laying) and viviparous (live-bearing).
Sharks have excellent eyesight
Most sharks can see well in low-light conditions, have excellent night vision, and can distinguish between colors.
Why Fintastic Friday is Important
Kids learn about sharks
The goal of Whale Times director and founder Ruth Musgrave is to educate kids and teach them about sharks so that they can understand that these creatures are not just scary fish in the ocean but that they contribute heavily to the ecosystem and wildlife in general. There are also fun activities that kids can do to learn more about these species.
Sealife conservation is encouraged
Animal and wildlife conservation is vital to the ecosystem and to anyone who stands for animal rights. Through these conservation efforts, we not only help save some species, but we’re also raising future leaders and animal rights activists, which is something the world needs right now. We’re all about getting as many people as possible involved in the fight for sealife protection and all wildlife as well.
Further shark research is funded
By having shark conservation drives and observing Fintastic Friday by holding rallies and selling art, we are raising funds for the further research of these animals to continue to ensure that they remain part of the ocean and the ecosystem.
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