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ThuMay 8

Reward Yourself Day – May 8, 2025

Get ready to treat yourself on May 8th by celebrating Reward Yourself Day! Today is the opportunity to give yourself the recognition and reward you deserve for taking steps to improve your health and overall well being.

This national holiday encourages people of all ages to take a few moments out of their day to celebrate their successes and reflect on how far they have come in reaching their goals. Whether it’s taking time to relax and enjoy a hot bath, indulging in your favorite treat, or going for a hike. Reward Yourself Day is the perfect excuse to show yourself some love.

Reward Yourself Day was created as a way to encourage people to reward themselves for achieving their goals, no matter how small or insignificant they may seem. And what better way to celebrate than by using the Sincerely HealthTM. A health and wellness digital engagement platform launched by Albertsons/Safeway — one of the largest food and drug retailers in the United States — which allows you to earn rewards for making healthy choices. So mark your calendars and get ready to celebrate all you have achieved on May 8th!

History of Reward Yourself Day

Rewarding yourself has been a proven method of encouraging positive behavior changes since ancient times. The concept of rewarding oneself has endured through the centuries to reinforce good habits and celebrate accomplishments. For example, the Greeks and Romans used rewards to strive for excellence and perform heroic deeds.

In modern times, psychologists have used the power of rewards to motivate behavior changes, creating a positive reinforcement loop that makes it easier for people to stick to their goals. Setting specific milestones and rewarding yourself when you reach them reinforces the desired behavior and makes it more likely to stick.

That is why Albertsons/Safeway has designated an entire day on May 8th to reward yourself for your achievements and get back on track with your resolutions. So celebrate your progress and give yourself the recognition you deserve on Reward Yourself Day!

Setting a SMART goal

S – SpecificA specific goal is one that is clearly defined and has a narrow focus. It answers the questions “what,” “why,” and “how.”


M – MeasurableA measurable goal is one that has a way to track progress and determine when it has been achieved. It answers the question “how much.”


A – Achievable An achievable goal is one that is realistic and within your abilities. It answers the question “can I do this?”


R – RelevantA relevant goal is one that is meaningful and aligned with your values and priorities. It answers the question “why is this important to me?”


T – TimelyA time-bound goal is one that has a specific deadline or timeframe for completion. It answers the question “when will this be done?”


Reward Yourself Day FAQs

What is the Sincerely Health Platform?

The Sincerely HealthTM program helps members and guests eat, live and feel better, all while rewarding healthy choices with grocery coupons and discounts.

What are the rewards and how do I use them?

Healthy points are rewards available to registered Sincerely HealthTM users, you can earn points for starting and completing goals to tracking your activity or steps within the platform. Healthy points can be redeemed for certain grocery coupons available within the Sincerely HealthTM. To view and exchange healthy points for available coupons, navigate to the Rewards page from the platform site.

What are some ways to reward yourself?

Taking a relaxing bath, going for a walk in nature, meditating, practicing yoga, reading a book, or listening to music.

How can you maintain good mental health?

Some simple tips for maintaining good mental health include staying active, maintaining social connections, practicing relaxation techniques, getting enough sleep, eating a healthy diet, and seeking professional help if needed.

How to Celebrate Reward Yourself Day

  1. Treat Yourself to a Spa Day.

    Indulge in some well-deserved pampering with a spa day! Book a massage, facial, or mani-pedi at your favorite salon. Or, if you prefer to stay home, create a DIY spa day with some relaxing candles, face masks, and a bubble bath. Then reward yourself by earning points to be used towards groceries from Sincerely Health.

  2. Take a Solo Adventure

    Plan a solo adventure to celebrate your healthy habits! Take a hike in a nearby park, explore a new museum or art exhibit, or take a day trip to a nearby town. Don't forget to take some time to reflect on your accomplishments and how far you've come on your wellness journey.

  3. Share with Others

    Healthy habits are easier to stick to when you have a support system. Track the process to achieve your goals and share it with other like-minded individuals to stay motivated. Get rewarded for healthy lifestyle choices and earn points each time you progress in your journey.

5 Facts About Health And Wellness Goals

  1. Risks of physical inactivity

    According to the World Health Organization (WHO), physical inactivity is a leading risk factor for non-communicable diseases such as heart disease, stroke, and diabetes. In fact, physical inactivity is estimated to be responsible for 3.2 million deaths each year.

  2. Mental wellness is just as important

    A survey by the American Psychological Association found that stress is a major health concern for Americans, with 75% of adults reporting experiencing moderate to high levels of stress in the past month.

  3. Risks of improper sleep

    A lack of sleep has been linked to a range of health problems, including obesity, diabetes, and cardiovascular disease. The WHO recommends a minimum of seven hours of sleep per night for adults.

  4. The role of rewards

    Rewards can be a powerful motivator for achieving goals, as they activate the brain's pleasure centers and reinforce positive behaviors.

  5. Wellness goals

    In a study of weight loss, participants who set specific goals and received a reward for achieving them lost significantly more weight than those who didn't receive a reward.

Why We Love Reward Yourself Day

  1. It Prioritizes Self-Care

    Reward Yourself Day emphasizes the importance of self-care and taking time to recharge. Participants can choose to pamper themselves with a spa day, indulge in a favorite treat, or simply take a day off to relax and recharge.

  2. Sincerely Health's rewards program

    You can enjoy the benefits of Sincerely Health's rewards program. As a member of Sincerely Health, you'll have access to exclusive discounts and deals from a variety of health and wellness partners. So go ahead and indulge a little – you deserve it!

    * Sincerely Health is available at the following grocery banner apps and websites: Albertsons, Albertsons Market, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls,  United Supermarkets,  United Express,  Market Street,  Amigos,  Pavilions,  Star Market and  Carrs.

  3. Acknowledging Progress

    Reward Yourself Day allows us to recognize the progress we've made towards our health and wellness goals. By setting achievable goals and following through with healthy habits, we can take pride in our accomplishments and boost our motivation to continue.

Reward Yourself Day dates

2025May 8Thursday
2026May 8Friday
2027May 8Saturday
2028May 8Monday
2029May 8Tuesday

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