World Beard Day – Sep. 5, 2026

World Beard Day
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World Beard Day champions the ultimate symbol of ruggedness every first Saturday in September. This day celebrates the rich history and cultural significance of beards, from ancient wisdom to modern fashion statements. Grow out your own, visit a local barber, or share your favorite bearded look online to join the celebration.

Want to sponsor World Beard Day? Learn how

Expected World Beard Day Deals

While we await official 2027 promotions to drop, history shows World Beard Day inspires a flurry of deals from grooming brands and local barbershops. Expect discounts on beard oils, balms, trimmers, and styling kits from brands like Beardbrand, Cremo, and Jack Black. Many independent barbershops will likely offer special rates on beard trims and shaves. Retailers such as Target and Amazon typically feature sales on men’s grooming essentials. Even some craft breweries might offer specials for bearded patrons. We will update this page with confirmed live deals as September approaches.

Platform Guide for World Beard Day

Instagram

Tag @nationaltoday_ and use #WorldBeardDay. Share photos or reels of your best beard styles, grooming routines, or historical beard inspirations.

TikTok

Tag @www.nationaltoday.com and use #WorldBeardDay. Film transformation videos, beard care tutorials, or funny skits about beard life.

X/Twitter

Mention @NatlToday and use #WorldBeardDay. Share fun facts about beards, vote in polls about favorite beard styles, or retweet bearded celebrity looks.

Social Media Tips for World Beard Day

Individuals

Show off your own beard, try a new grooming product, or simply appreciate the impressive facial hair of friends and family. A well-groomed beard is a statement.

Creators

Produce content on beard care tips, review new grooming products, or interview local barbers about the art of beard sculpting. Showcase diverse beard styles.

Brands

Launch special promotions on beard care products, host a 'best beard' contest with prizes, or collaborate with barbershops for co-promotional events.

Top Brands for World Beard Day

  1. Beardbrand

    Founded in 2012 by Eric Bandholz, Beardbrand is a leading men's grooming company dedicated to helping men feel confident in their beards. They offer a wide range of products, including beard oils, balms, and washes, promoting a positive beard-growing culture.

  2. Cremo

    Cremo Company, established in 2005, specializes in high-performance grooming products for men, known for their original shave cream. They have expanded their line to include popular beard care products like beard oils, balms, and washes, emphasizing superior ingredients and sophisticated scents.

  3. Philips Norelco

    A division of Philips, Norelco has been a prominent name in men's electric shaving and grooming since the 1940s. They are renowned for their innovative beard trimmers and electric shavers, offering precision and comfort for various facial hair styles.

  4. Jack Black

    Jack Black, founded in 2000, offers a comprehensive line of men's skincare, shaving, and body care products. Their beard care range includes beard oils and washes, formulated with high-quality ingredients to maintain healthy, well-groomed facial hair.

  5. Honest Amish

    Honest Amish is a small, family-owned business dedicated to crafting all-natural and organic beard care products. Their handcrafted oils, balms, and waxes are made in the USA using traditional methods, appealing to those seeking authentic, wholesome grooming solutions.

  6. Dollar Shave Club

    Founded in 2011, Dollar Shave Club disrupted the grooming industry with its subscription-based razor service. While known for shaving, they also offer a popular line of beard care products, including beard oils and and washes, catering to diverse men's grooming needs.

  7. The Art of Shaving

    Established in 1996, The Art of Shaving offers a luxurious grooming experience with its high-quality products and traditional barber services. Their beard care collection, including beard oils and conditioners, emphasizes classic techniques and premium ingredients for sophisticated facial hair maintenance.

World Beard Day Hero

Abraham Lincoln

Abraham Lincoln, the 16th U.S. President, famously grew his beard after receiving a letter from a young girl suggesting it would improve his appearance. His iconic 'chin curtain' beard became a powerful symbol of his presidency, projecting an image of wisdom, gravitas, and strength that resonated with the nation during a turbulent era.

History of World Beard Day

Before shaving creams and razors were invented cave dwellers wore beards. Even though it is believed that they used clamshells as a substitute for razors, these early humans are usually depicted sporting wild and bushy beards. Sometime around 4000 B.C., shaving caught on, and beards started being trimmed or chopped off.

An early prototype of shaving cream was prepared by the Sumerians in Mesopotamia. From going to war to exerting dominance, the beard has held its prestige throughout history. Today, beards are not customary, except in the Arab world, where they are seen as a necessity. Beard trends over the years include looks such as the lumberjack, the biker, and classic.

We don’t know the origin of World Beard Day, but some historians state that a day to honor beards was celebrated by the Danish Vikings as far back as 800 A.D.
Of course, we doubt there was a fantastic source like National Today to ensure that beards are celebrated every year on a specific date, and multiple celebrations are held in different regions.
Sir Anthony van Dyke, a Flemish artist, painted portraits of aristocrats with pointed beards and mustaches in the 1600s. This style was called the Van Dyke. Wax, or pomade, was used to shape the beard and then groomed with combs or brushes. The men from this era took their beards very seriously, ensuring that their shape remained intact while they slept.

World Beard Day timeline

800 B.C.
Pride of the Greeks

The Ancient Greeks are proud of their beards, which are seen as a status symbol.

345 B.C.
Battle Ready

Alexander the Great clean shaves before battle, and encourages his soldiers to do the same to avoid enemies pulling on their beards.

50 B.C.
Yelp!

Julius Caesar plucks his beard and advises his men to follow suit.

1997
Beard to be Feared

In an episode of “Dexter’s Laboratory,” Dexter grows a beard to overcome his cowardice.

How Businesses Can Celebrate World Beard Day

Local barbershops can host ‘beard-off’ contests, offering prizes for the longest, most unique, or best-groomed beards. Restaurants and pubs might offer discounts to patrons sporting impressive facial hair, or create special ‘beard-friendly’ menu items. Grooming product retailers can set up pop-up shops offering free beard trims or styling advice, partnering with local barbers. Encourage customers to share their bearded looks on social media using #WorldBeardDay for a chance to win.

World Beard Day FAQs

When is World Beard Day?

World Beard Day 2026 falls on Saturday, September 5, marking a global celebration of facial hair. It’s the perfect weekend to show off your beard or appreciate the beards around you.

How many men grow beards?

While exact numbers fluctuate, surveys suggest that roughly 55% of men globally have some form of facial hair, with a significant portion actively maintaining beards. The trend has seen consistent growth in recent years.

What is the history of beards?

Beards have been a symbol of status, wisdom, and masculinity since ancient times, with evidence of facial hair grooming dating back to Egyptian pharaohs and Mesopotamian civilizations. They have held religious and cultural significance across various societies.

What are the benefits of growing a beard?

Beyond aesthetics, beards offer several practical benefits, including protecting skin from sun exposure, filtering out airborne allergens, and keeping the face warm in cold weather. Many also find them to be a confidence booster.

World Beard Day Activities

  1. Grow it out

    If you have never grown your facial hair out, now is the time. It’s alright if you haven’t been successful before, look up tips online and find a shape that will suit you best.

  2. Gift a beard kit

    If you know someone who takes pride in their beard, give them a beard grooming kit. It's essential.

  3. Try a new style

    Tired of your regular-looking beard? Try a new style! Look up images on Pinterest or other forums, and amp up your beard at home or have it done by a professional.

5 Intriguing Facts About Beards

  1. Beards were prescribed

    Doctors in the Victorian era would prescribe beards to prevent illness.

  2. Beards and social status

    Research by Behavioral Ecology found that beards influence people’s perception of an individual’s social status.

  3. Beards as armor

    Depending on how a leader perceived things, beards were either seen as armor or liability before battles.

  4. Beards protect against jellyfish

    Swimmer Sean Conway kept a beard to prevent jellyfish from stinging his face.

  5. World’s longest beard

    The world record for the longest beard is held by a Norwegian-American man named Hans Langseth, whose beard is over 17 feet long.

Why We Love World Beard Day

  1. A celebration of beards

    We at National Today love to celebrate everything. And as there are days for curly-haired people, and those with freckles, etc., we are excited to celebrate beards.

  2. Evolution of man

    Beards have a lot of history to them. As part of the human anatomy, they have been shaped and styled differently throughout history and have countless stories to tell.

  3. The symbolism of beards

    Along with its great history, beards have been a reflection of societies and their perception of beauty. We love how beards were an indicator of a man’s virtues in history.

World Beard Day dates

Year Date Day
2025 September 6 Saturday
2026 September 5 Saturday