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TueJul 15

National Clean Beauty Day – July 15, 2025

Want to sponsor National Clean Beauty Day? Learn more

National Clean Beauty Day on July 15 celebrates the clean beauty movement—products that are mindfully created, produced with healthful ingredients, sustainably and ethically sourced and made with the health of our bodies and the environment in mind.

National Clean Beauty Day was established to raise awareness about the use of organic plant-based ingredients, how they can have better efficacy than conventional ingredients, as well as the avoidance of harmful and unnecessary ingredients in beauty products. The movement spearheads the use of authentically organic ingredients to create products with clinically validated age defy and blemish clearing benefits.

History of National Clean Beauty Day

National Clean Beauty Day celebrates the growing movement toward healthier, more ethical beauty choices. As consumers become more conscious of the ingredients in the products they use, the clean beauty industry has gained tremendous momentum, evolving from a niche trend to a global movement. The roots of clean beauty can be traced back to the 1990s when consumers began questioning the safety of synthetic chemicals, preservatives, and additives found in beauty products. This led to a wave of brands dedicated to formulating products with natural, non-toxic ingredients, free from harmful chemicals like parabens, sulfates, and phthalates.

The clean beauty movement has since expanded, with an increasing number of beauty companies adopting transparent practices, cruelty-free policies, and eco-friendly packaging. Today, clean beauty isn’t just about what’s in the products; it’s also about how they are made and how they impact the environment. National Clean Beauty Day serves as a reminder to prioritize our health and the planet, encouraging us to make informed choices when it comes to beauty products.

On this day, beauty enthusiasts, brands, and advocates unite to celebrate the benefits of clean beauty and raise awareness about safer, more sustainable options.

National Clean Beauty Day timeline

1990s
The beginning

The concept of clean beauty emerges when people begin questioning the safety of preservatives and additives found in beauty products.

2004
The Launch of the EWG’s Skin Deep Database

The Environmental Working Group (EWG) launches its Skin Deep Cosmetics Database, which educates the public about the ingredients in their cosmetics and skincare products.

2010s
The Rise of Clean Beauty Brands

Clean beauty brands that focus on creating products that are free from harmful chemicals like parabens, sulfates, and phthalates emerge.

July 15, 2020
Juice Beauty Launches National Clean Beauty Day

Juice Beauty establishes and sponsors National Clean Beauty Day and the first celebration takes place. Want to be a sponsor: learn how.

National Clean Beauty Day FAQs

What is considered clean beauty?

While there is no official definition, most industry experts agree that “clean” means that a beauty product should have considered human and environmental health, using non-toxic ingredients.

What is the clean beauty movement?

Clean beauty is a global movement driven by consumers and entrepreneurs to create meaningful change in the beauty industry.

Is clean beauty the same as organic beauty?

No. While both focus on using safer ingredients, organic beauty products must meet strict organic certification standards, while clean beauty focuses on ingredient safety, regardless of whether they’re organic.

National Clean Beauty Day Activities

  1. Post your beauty and wellness routine

    Instagram and YouTube are full of informative videos offering tips and techniques to improve your beauty and wellness regimen. Why not post one of your own using the hashtag #NationalCleanBeautyDay?

  2. Try a new clean beauty product

    Try a clean beauty product you've never used before. This is a great opportunity to experiment with safer, eco-friendly alternatives to your usual beauty items.

  3. Host a clean beauty product party

    Invite friends and family over to try out and swap their favorite clean beauty products. It’s a fun way to discover new clean beauty brands.

  1. Ingredient transparency

    Clean beauty brands prioritize transparency by listing all ingredients clearly.

  2. No harsh chemicals

    Clean beauty products are formulated without synthetic chemicals that may be linked to skin irritation, hormonal disruption, or long-term health risks.

  3. Eco-friendly packaging

    Clean beauty brands use sustainable, recyclable, or biodegradable packaging to reduce their environmental impact.

  4. Cruelty-free

    A core principle is that products are not tested on animals, and many brands also strive to be vegan.

  5. Natural products

    Natural and organic ingredients, often derived from plants and minerals, are favored.

Why We Love National Clean Beauty Day

  1. It promotes healthier ingredients

    National Clean Beauty Day highlights the importance of using beauty products made from healthy, non-toxic ingredients. It encourages users to make healthier choices for their skin.

  2. It supports sustainability

    Clean beauty brands prioritize eco-friendly packaging and ethical sourcing. This day celebrates and supports a more sustainable beauty industry that respects both people and the planet.

  3. It raises awareness about harmful chemicals

    Many traditional beauty products contain potentially harmful chemicals like parabens and sulfates. National Clean Beauty Day educates about these ingredients and the damage they can do.

National Clean Beauty Day dates

Year Date Day
2025 July 15 Tuesday
2026 July 15 Wednesday
2027 July 15 Thursday
2028 July 15 Saturday
2029 July 15 Sunday