National Tailgating Day – Sep. 5, 2026

National Tailgating Day
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ActivitiesAmericanSports
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United States
Date change rule:
1st Saturday of September
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National Tailgating Day fires up the grills every first Saturday of September. This day encourages sports enthusiasts to gather outside stadiums, enjoy food, drinks, and camaraderie before the big game. Pack your cooler, fire up the grill, and celebrate your favorite team with fellow fans!

Want to sponsor National Tailgating Day? Learn how

Expected National Tailgating Day Deals

While we wait for official 2027 promotions to drop, history shows that National Tailgating Day brings out deals from major retailers and food brands. Expect discounts on grilling essentials from Weber and Kingsford, cooler deals from YETI and RTIC, and snack promotions from Frito-Lay. Beverage companies like Anheuser-Busch InBev and Coca-Cola often run special bundles. Apparel retailers such as Fanatics will likely offer discounts on team merchandise. We will update this page with confirmed live deals as September 4 approaches.

Platform Guide for National Tailgating Day

Instagram

Tag @nationaltoday_ and use #NationalTailgatingDay. Share your best tailgating setup, game-day recipes, and team spirit photos.

TikTok

Tag @www.nationaltoday.com and use #Tailgating. Film quick videos of your pre-game traditions, grill masters in action, or creative tailgating games.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #TailgateParty. Share your favorite tailgating memories and invite friends to join your game-day celebration.

Social Media Tips for National Tailgating Day

Individuals

Plan a memorable tailgate party with friends and family, complete with delicious food, refreshing drinks, and spirited games. Don't forget your team's colors!

Creators

Produce content showcasing unique tailgating recipes, DIY decorations, or tips for hosting the ultimate pre-game bash. Engage your audience with polls on favorite team snacks.

Brands

Launch a 'Best Tailgate Setup' contest, sponsor local game-day events, or partner with food and beverage influencers to promote your products for the ultimate fan experience.

Top Brands for National Tailgating Day

  1. Weber

    Founded in 1952 near Chicago, Illinois, Weber-Stephen Products LLC is a leading manufacturer of charcoal, gas, and electric outdoor grills. Their iconic kettle grill revolutionized backyard cooking and remains a tailgating staple.

  2. YETI

    Established in 2006 by brothers Roy and Ryan Seiders, YETI is known for its premium coolers, drinkware, and outdoor gear. Their durable, high-performance products are a favorite among tailgaters for keeping food and beverages cold.

  3. Kingsford

    Kingsford charcoal was developed in 1920 by Edward G. Kingsford, a relative of Henry Ford, to use wood scraps from Ford's auto production. It remains one of the most popular charcoal brands, essential for classic tailgating grilling.

  4. Frito-Lay

    Formed in 1961 by the merger of The Frito Company and H.W. Lay & Company, Frito-Lay is a global leader in snack foods. Their wide array of chips and dips are ubiquitous at tailgating events across the country.

  5. Anheuser-Busch InBev

    A global brewing giant with roots tracing back to 1852 in St. Louis, Missouri, Anheuser-Busch InBev produces many popular beer brands. Their beverages are a common sight at tailgates, fueling fan celebrations.

  6. Fanatics

    Founded in 1995, Fanatics is a leading online retailer of licensed sports merchandise. They provide fans with an extensive selection of apparel, jerseys, and accessories for nearly every major sports league and team, perfect for showing team pride.

  7. Coleman

    The Coleman Company, founded by W.C. Coleman in 1900, is renowned for its outdoor recreation products, including coolers, camping gear, and portable grills. Their reliable and affordable equipment makes tailgating accessible to many.

National Tailgating Day Hero

Joe Cahn

Often dubbed the 'Commissioner of Tailgating,' Joe Cahn is a prominent figure in the tailgating community. He traveled across the United States for years, attending thousands of tailgates to document and celebrate the unique culture of pre-game festivities. Cahn's efforts helped popularize and formalize the recognition of tailgating as a cherished American tradition, sharing stories and tips with fans nationwide.

History of National Tailgating Day

National Tailgating Day was created by Luke Lorick in 2016. Currently the president of the Tailgating Challenge, he founded this holiday out of his love for tailgate parties. The best way to celebrate this holiday is to load up the truck, or whichever vehicle is available, with food, beverage, and other party essentials, and head out to the tailgate venue. Football fans often arrive a few hours early, get hyped up about the game, enjoy a meal, and have a good time.

It is uncertain when the first tailgate party took place, but there are several contenders to claim this title. Some suggest that the first tailgaters were the spectators at the Battle of Bull Run in 1861. Onlookers arrived with bottles of claret and picnic baskets brimming with food to watch the two sides face each other.

Today, tailgating takes place before football matches. The overall consensus is that the first football game to take place in the U.S. was between Rutgers and Princeton Universities on November 6, 1869. On the day of the event, fans reached the venue early to stir excitement and enjoy the company of their friends.

National Tailgating Day timeline

400 A.D.
The Roman Way

It is speculated that the first tailgate party is started by the Romans before and after chariot races.

1871
The Battle of Bull Run

Supporters of the Union Army show up with food and drink for the soldiers.

1869
Kick-Off

The first football game takes place in the U.S. on November 6.

2016
National Tailgating Day

The first National Tailgating Day is celebrated on September 3.

How Businesses Can Celebrate National Tailgating Day

Local restaurants and sports bars can host pre-game specials or offer catering packages tailored for tailgaters, featuring easy-to-transport snacks and drinks. Sporting goods stores can run promotions on grilling equipment, team apparel, and portable entertainment systems. Even car dealerships can highlight vehicles with spacious trunks or built-in tailgating features, engaging with fans looking for the ultimate game-day ride. Consider sponsoring a local team’s tailgate section or organizing a community-wide watch party.

National Tailgating Day FAQs

When is National Tailgating Day?

National Tailgating Day 2026 falls on Saturday, September 5, encouraging fans to kick off the football season with spirited pre-game gatherings. It’s the perfect opportunity to fire up the grill and celebrate your favorite team.

How many people participate in tailgating?

Tailgating is a massive cultural phenomenon in the United States, with millions of fans participating annually. Estimates suggest that over 50 million Americans engage in tailgating activities each year, making it a significant part of the sports experience.

What are the most popular tailgating foods?

Classic tailgating foods often include grilled items like hot dogs, hamburgers, and sausages, alongside crowd-pleasing sides such as potato salad, coleslaw, and chips. Chili and dips are also perennial favorites, perfect for sharing among fans.

What is the origin of tailgating?

The tradition of tailgating is deeply intertwined with American sports culture, particularly football. While its exact origins are debated, early forms of pre-game picnicking date back to the 19th century, with some historians pointing to the first intercollegiate football game in 1869 as a possible starting point.

National Tailgating Day Activities

  1. Play tailgate games

    Plan some fun activities. There are many games you can play at a tailgate. The top three are beer pong, cornhole, and ladder ball.

  2. Get ready for a tailgate

    Pack your favorite food and beverages, carpool with friends, and head over to the decided up tailgate meeting point. Check you have your grilling accessories and make sure that you have all you need for a successful party.

  3. Share on social media

    You can’t have a great tailgate without showing it off. Share it online using the hashtag #NationalTailgatingDay

5 Facts About Tailgating You Probably Didn’t Know

  1. It’s very common

    Nearly 80% of the U.S. population tailgates.

  2. There's an age bracket for tailgating

    About 64% of tailgaters are between the ages of 25 to 44.

  3. Tailgaters just can’t stop

    Many fans tailgate at least eight times a season.

  4. The big league

    Reliant Stadium in Texas is the top venue for tailgating.

  5. Food and beverage consumption are high

    The sales from food and beverage for tailgates are estimated at $35 billion.

Why We Love National Tailgating Day

  1. It’s a fantastic tradition

    Tailgating is not your average get-together. It is a specific gathering before a football game when the air is crisp and cold, and the smell of autumn is present. Tailgating is memorable and we love it.

  2. It generates excitement

    Tailgating creates hype for the game, and the stakes become higher as bets are placed. It inspires fans to take pride in their teams.

  3. It’s an All-American activity

    Tailgating is all-American, and a rite of passage for many youngsters. Any holiday that encompasses the American spirit gets our vote.

National Tailgating Day dates

Year Date Day
2025 September 6 Saturday
2026 September 5 Saturday
2027 September 4 Saturday