Viral Video Day is celebrated every year on April 29 to marvel at the extent to which certain videos —mostly shorts — go around the world. From those that make us laugh, cry, and angry, to those that inspire, motivate, and inform us, viral videos have always been things of awe for viewers. Nonetheless, do you know that most videos that went viral had little chance of going so? Or that most videos created with the intent of turning viral get buried as quickly as they were birthed? Well, as surprising as that is, it is a reality!
History of Viral Video Day
The oldest known celebration of Viral Video Day is April 29, 2013. And even back then, it was as exciting a holiday as it is today! Perhaps, it is because viral videos have always shaken the climes they go viral in, so much that everyone not only watches it online but also talks about it offline. People can be greatly influenced by viral videos. In March 2022, a video of a young ‘supposed’ Ukrainian girl, confronting Russian soldiers went viral globally — inciting all sorts of reactions. It was later revealed the video was of a young Palestinian activist, bravely facing Israeli soldiers. Whichever it was, the whole world praised the ‘Ukrainian’ girl.
Viral Video Day is not a government- or organization-approved holiday. It is a holiday created by someone who shouldn’t have had any say in the formation of holidays, but because of her uniqueness, she did, and people — particularly in the U.S. — rallied behind her to celebrate it. Jace Shoemaker-Galloway is a freelance writer who has penned thousands of articles covering all sorts of holidays that she started making some herself. Among the many ‘Shoemaker-Galloway-created holidays’ is Viral Video Day. Her popularity in the craft of holiday elaboration made even her self-created holidays popular.
For close to a decade now, Viral Video Day is consistently observed yearly by rewatching and retelling the stories of the most viral videos of the past. One of the key markers of knowing April 29 is Viral Video Day is seeing past viral videos circulating once more on video streaming channels like “Vimeo” and “YouTube.” Over the years, some viral videos have become so popular that the number of times they have been watched is more than the number of the world population!