VBF Day of Awareness – May. 15, 2027

VBF Day of Awareness
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VBF Day of Awareness is observed every May 15 to highlight the experiences of individuals living with vascular birthmarks. Established by the Vascular Birthmark Foundation, this day promotes acceptance, educates the public, and raises funds for treatment. Learn more about these conditions and how you can contribute to a more inclusive world.

Want to sponsor VBF Day of Awareness? Learn how

Expected VBF Day of Awareness Deals

For VBF Day of Awareness, the focus shifts from commercial deals to impactful fundraising and awareness campaigns. Organizations like the Vascular Birthmark Foundation (VBF) often partner with corporate sponsors for donation matching programs, encouraging public contributions. Look for opportunities to support research and treatment at leading institutions such as the Children’s Hospital of Philadelphia (CHOP) or Dell Children’s Medical Center, which may host special events or virtual fundraisers. Many advocacy groups, including the Rare Disease United Foundation, will launch social media campaigns to educate and inspire. Retailers like CVS Health might feature in-store donation drives or promote products that support health-related causes. We will update this page with confirmed live initiatives as May 15 approaches.

Platform Guide for VBF Day of Awareness

Instagram

Tag @nationaltoday_ and use #VBFDayOfAwareness. Share stories of courage and resilience, or post infographics to educate your followers about vascular birthmarks.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #VBFDayOfAwareness. Join community groups to share experiences and resources, or organize a virtual event to raise funds.

X/Twitter

Mention @NatlToday and use #VBFDayOfAwareness. Amplify messages from the Vascular Birthmark Foundation and medical professionals to reach a wider audience.

Social Media Tips for VBF Day of Awareness

Individuals

Share your personal story or that of a loved one living with a vascular birthmark. Use social media to spread accurate information and promote acceptance.

Creators

Produce short videos or visual content that demystifies vascular birthmarks, focusing on facts, support resources, and the importance of early diagnosis and treatment.

Brands

Launch a campaign that highlights inclusivity and support for the vascular birthmark community. Consider a donation match program or a portion of sales benefiting the VBF.

Organizations & Brands for VBF Day of Awareness

  1. Vascular Birthmark Foundation (VBF)

    Founded by Dr. Linda Rozell-Shannon in 1994, VBF is an international charitable organization dedicated to providing information, support, and research funding for individuals affected by vascular birthmarks, anomalies, tumors, or syndromes. It is the leading not-for-profit organization in the world for these conditions.

  2. Children's Hospital of Philadelphia (CHOP)

    A world-renowned pediatric hospital, CHOP's Vascular Anomalies Center is a leader in diagnosing and treating complex vascular birthmarks. Their multidisciplinary team provides comprehensive care, from infancy through adulthood, and conducts groundbreaking research.

  3. Dell Children's Medical Center

    Located in Austin, Texas, Dell Children's Medical Center offers comprehensive care for vascular anomalies through its specialized program. They provide advanced diagnostic services and a range of treatment options, including laser therapy and surgical interventions, for children across the region.

  4. National Institutes of Health (NIH)

    As a primary federal agency for biomedical and public health research, the NIH supports extensive studies into rare diseases, including vascular birthmarks. Their research helps advance understanding of causes, develop new treatments, and improve patient outcomes globally.

  5. Rare Disease United Foundation

    This foundation advocates for individuals and families affected by rare diseases, including many types of vascular birthmarks. They focus on empowering patients, fostering community, and driving policy changes to improve access to diagnosis, treatment, and support.

  6. CVS Health

    As a prominent health solutions company, CVS Health often supports various health awareness initiatives. They may participate in VBF Day of Awareness through in-store campaigns, promoting educational materials, or facilitating donations to relevant health charities.

  7. Dermablend

    Known for high-performance corrective cosmetics, Dermablend offers products designed to provide coverage for various skin concerns, including visible birthmarks. The brand supports individuals in feeling confident and comfortable in their skin, aligning with the day's message of acceptance.

VBF Day of Awareness Hero

Dr. Linda Rozell-Shannon

Dr. Linda Rozell-Shannon founded the Vascular Birthmark Foundation (VBF) in 1994 after her own daughter was born with a vascular birthmark. Recognizing the lack of information and support available, she dedicated her life to creating a resource for families worldwide. Under her leadership, VBF has become a global leader in patient advocacy, research, and education, connecting thousands of families with medical experts and vital resources.

History of VBF Day of Awareness

Vascular birthmarks, also known as red birthmarks, are often a result of incorrectly formed blood vessels — these blood vessels often clump together in a particular area of the individual’s skin. Another type of vascular birthmark, hemangiomas, is the most common tumor found in infancy. About one in 10 newborns are born with vascular birthmarks. Throughout history, whenever a child was born with a vascular birthmark, its mother was blamed due to the belief that her emotions branded the fetus. It was only in the 19th century that this belief, rooted in folklore, began to die down.

Traditional medicine dictated letting birthmarks grow and regress on their own. More recent research suggested, however, that most lesions like these do not regress to a “cosmetically acceptable appearance” and will thus require corrective surgery of some sort. There has been a consequent push by medical professionals and researchers to leave old practices of neglect in the past and adopt a more proactive approach when dealing with vascular malformations.

The Vascular Birthmarks Foundation was founded by Dr. Linda Rozell Shannon in 1994 after her daughter, Christine, was diagnosed with hemangioma. The following year, Dr. Milton Waner operated on Christine to remove the hemangioma. He later became the first Medical Director of V.B.F. The international charitable organization, to this day, brings together people affected by vascular birthmarks, anomalies, tumors, or syndrome and medical professionals.

VBF Day of Awareness timeline

Pre-19th Century
A Mother’s Fault

Folkloric beliefs hold that a vascular birthmark is entirely a mother’s fault.

19th Century
Wanning Belief

The belief begins to wane.

1994
V.B.F. is Founded

The V.B.F. is founded when Christine Mary Shannon is diagnosed with hemangioma.

1995
Surgery

Shannon’s hemangioma is operated on by Dr. Milton Waner.

How Businesses Can Celebrate VBF Day of Awareness

Local businesses can show their support for VBF Day of Awareness by educating their staff and customers about vascular birthmarks. Consider displaying informational posters provided by the Vascular Birthmark Foundation or hosting a small fundraiser where a portion of proceeds benefits VBF. Businesses in the health and beauty sectors could offer special promotions or educational sessions, highlighting inclusivity and support for individuals with visible birthmarks. Raising awareness and promoting acceptance within the community can make a significant difference.

VBF Day of Awareness FAQs

When is VBF Day of Awareness?

In 2027, VBF Day of Awareness will be observed on Saturday, May 15. This annual observance is a crucial opportunity for global communities to unite in promoting acceptance and funding research.

How common are vascular birthmarks?

Globally, it’s estimated that roughly 10% of infants are born with some form of vascular birthmark. This broad category encompasses various types, each with unique characteristics and potential health implications.

What is the Vascular Birthmark Foundation?

Established in 1994, the VBF serves as a vital global resource for families navigating the challenges of vascular birthmarks. The foundation’s work includes advocating for early diagnosis, promoting acceptance, and funding critical research to improve treatment options and quality of life.

What is the difference between a hemangioma and a vascular malformation?

While both are types of vascular birthmarks, hemangiomas are proliferative lesions with a distinct growth and regression phase, often appearing days or weeks after birth. In contrast, vascular malformations are always present at birth, though sometimes not visible, and represent abnormal development of blood vessels that persist throughout life.

How to Observe VBF Day of Awareness

  1. Learn about vascular birthmarks

    The objective of the V.B.F. Day of Awareness is to raise awareness about vascular birthmarks. Spend a bit of time learning about what they are.

  2. Talk about it on social media

    Help the V.B.F. raise awareness by talking about what you know on social media. Invite your friends and family to follow suit.

  3. Sign the anti-bullying pledge

    The V.B.F. has an anti-bullying pledge aimed at standing against the practice. Consider signing it.

5 Interesting Facts About Birthmarks

  1. Moles can be birthmarks

    Though many people think them to be entirely different, moles can be birthmarks too!

  2. Location

    A birthmark can be anywhere on a baby’s body.

  3. Cultural beliefs

    According to Chinese beliefs, having a birthmark on your right foot indicates that you are adventurous!

  4. Royal lineage

    Between the 17th and 19th centuries, birthmarks were used as proof of royal blood.

  5. A witch’s mark

    Anne Boleyn, King Henry VIII’s second wife, was accused of being a witch because of the birthmark on her neck.

Why VBF Day of Awareness is Important

  1. It raises awareness about a lesser-talked-about phenomenon

    Birthmarks aren’t a commonly discussed topic. We think it’s very important that V.B.F. Day of Awareness brings the topic to light.

  2. It clears up misconceptions

    While awareness is growing, many people aren’t aware of the possible need for medical intervention when it comes to birthmarks. V.B.F. Day of Awareness plays a very important role in dispelling such notions.

  3. It raises awareness about the troubles people living with vascular birthmarks face

    There can often be social repercussions to living with vascular birthmarks. V.B.F. Day of Awareness highlights the trouble these individuals have to face, through no fault of their own.

VBF Day of Awareness dates

Year Date Day
2027 May 15 Saturday
2028 May 15 Monday
2029 May 15 Tuesday
2030 May 15 Wednesday
2031 May 15 Thursday